Adam Who? is a DJ and producer who will be featured on the cover and in a VIP copy of Mixmag magazine. The summary provides background on Adam Who?, including that he was born in Birmingham, England and grew up in a troubled home with parents in law enforcement who later died. He became involved in music through his cousin and is now a successful DJ and producer living in Birmingham. The document also summarizes Mixmag's target audience as predominantly male, aged 26, urban, and spending discretionary income on dance music and clubs. It concludes with an overview of typical design elements and conventions for Mixmag covers and pages.