The client provided feedback on the provisional magazine cover and double page spread created by the student. For the cover, the client said the theme, coverlines, and conventions were well done. However, for the double page spread, the client criticized the dark, unclear image and said the caption and focus needed improvement. The student acknowledged areas that need changing to better the work and meet industry standards, including redesigning or replacing the double page image.

1. Hashim Pervase
Feedback
I talked with my client about the provisional magazine cover and double page spread, the client
complimented and criticised my work. I have been left with a clear idea of what I need to change in
order to create a better piece of work. I have found much more help from the client than I did during
the questionnaire.
Front Cover
The front cover meets the conventions of mixmag, being that the masthead is in the right place and
that the design and style of the cover is the same as previous magazine covers. I have the strapline
at the top selling the magazine that is too in the right place. The theme is good, we understand
where the Who? Comes from as there is a reflection in the image, one part if unfocused, and the
main image is focused so it goes with the theme. Coverlines are neat, the Adam Who? Banner is
linked in terms of colour to the theme. The black boxes fit nicely around the coverlines, and it looks
neat. The black boxes highlight the white text and make it stand out. I meet conventions in terms of
the barcode and price. I’ve also included the photo information on there as well as having the
content clearly laid out so we know what it’s about.
Double page
The double page spread meets conventions, on the printout one cannot clearly distinguish between
bold and non-bold text. The headline is good as it catches the audience’s attention. The image
however is not very good, it looks doctored, it is far too dark and you can’t see the image very
clearly. I will go back to that image and re-do the editing so that I can create a better looking piece. I
also need to change the caption under the thumbnail image. In terms of content there was too much
focus on the fact that Adam was a fighter, I need to talk more about the music. Besides that I have
revealed Adam well and I have met the target audience.
I will now go back and improve on the areas that I have been told so that I secure a better grade for
the work, and that it can be industry standard work. I have major areas where I need to work on the
double page spread, I will need to completely re-design the image, or I may have to change that
image altogether dependent upon aesthetics.