- Kolson, a Pakistani snacks company, wanted to introduce a new biscuit brand called "Bravo!" in the growing cookie market. - The study aimed to determine what factors could affect market acceptance of the new Bravo! brand. These factors included product quality, familiarity, branding, pricing, and marketing communications. - A hypothesis was made that higher product quality would lead to greater market acceptability. Surveys were conducted and data analysis found a strong positive correlation between product quality and market acceptance. Therefore, the hypothesis that product quality impacts acceptance was supported.

2. Factors Affecting New Brand’s Market Acceptance – A Case for Kolson’s ‘Bravo!’ Biscuit Amjad Irfan – MBA

4. PRODUCT INTRO

9. QUESTIONNAIRE Consumer Survey Bravo!

16. THANKYOU