SM 3027 Strategic Management of McDonald's Corporation
1. SM 3027 Strategic Management Presented by : * Pang SzeTyng * Leong Poo Yee * Ng Wei Leon * Lee Chie Yoong
2. Company Background McDonald's Corporation - world's largest chain of fast food restaurants sells various fast food items and soft drinks In 1955, Raymond Albert Kroc founded the McDonald's Corporation and opened the first restaurant.
3. Mission & Vision Statement mission - is to be the customers' favourite place and way to eat - improve their operations vision - to be the best and leading fast food provider around the globe - to be the world's best quick service restaurant experience.
4. Values place the customer experience at the core of all they do are committed to the people believe in the McDonald’s System operate their business ethically give back to their communities strive continually to improve grow their business profitably
7. Although the operating cost and expenses has improved, however, the revenue has brought down the overall performance.
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9. In addition, the accrued payroll and other liabilities has increased too.
10. This has increased the current liabilities of the company.
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12. The ratio has slightly improved during the year.
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15. SWOT analysis Strength One of the best brand recognition in the world Global operations all of the world Cultural diversity in the foods that are provided based on the location of the restaurant Weaknesses Very minimal concentration on providing organic foods Quality concern due to franchised operation Focus on burger and fried foods for their customer option
16. SWOT analysis Opportunities Breakfast and special noon meals Continue to venture into more beverage choices Open more joint venture with several retailers Threats Down turn in economy affecting the ability to eat out as much The vast amount of eat in fast food restaurants that are open as competition.
18. Kentucky Fried Chicken (KFC) Pizza hut global fast food chain, a subsidiary of Yum! Brands Inc. founded in Wichita, Kansas, USA in 1958 operations in about 91 countries worldwide a chain of fast food restaurants based in Louisville, Kentucky was founded by Colonel Harland Sanders in1952. more than 11,000 restaurants in over 80 countries
29. Competitive advantages innovators in their industry by creating revolutionary ideas a new premium coffee line that is taking business from Starbucks. consumers have come to know and trust
30. External relationship Partnership with supplier such as Coca-Cola- ( Exclusive partnership ) Nestle To ensure customers serve by healthier, fresher and higher quality food Foods in McDonald's supplied by brand name companies that every people know and trust.
36. McDonald's – in future elevate the brand experience encompass updating their technology with a new point of sale system, enhancing restaurant manager and crew retention and productivity upgrading their restaurant leverage technologies - to enhance the customer experience and help speed service.
