A presentation for subject MGMT90148 (Consulting Fundamentals) at Melbourne Business School.
Designed as an engaging look at strategic alliances as a tool in business. Highlights its application, effectiveness and a guide for what successful strategic alliances entail in the corporate world.
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATA’s Commercial Vehicle Market Share in India
TATA’s Passenger Vehicle Market Share in India
Targeting and Segmentation
TATA’s Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
Studies the various aspects of growth and market study of The Virgin Group and how it can improve itself further.
Created by Priyanka Sahoo,IIT Kharagpur as part of marketing internship under Prof. Sameer Mathur,IIM Lucknow
DLF - A Company Analysis from a Strategic PerspectiveAnkit Uttam
DLF - A Company Analysis from a Strategic Perspective.
Agenda:
Industry Overview
Company Overview
DLF’s core business
DLF’s Business Model
Current track of Business
Current Strategies of DLF
Strategies adopted by DLF at different phases
Financial Analysis of DLF
Legal Issues
Ups and downs seen by DLF in current years
Competition Profiling
Competitive analysis
Strategies Adopted by Competitors & their Impact
Financial analysis of Competitors
Road Ahead
Real estate in India - Case of DLF & UnitechDeepesh Singh
The slide is about the Real Estate Marketing in India. It % share to Indian GDP and major players in this industry. Further the slide talks about the Interactive Marketing Strategies by DLF & Unitech.
Tata group Vision and mission and its porter's five forcesAKASH GHANATE
I have included the overview and Vision and mission, Porter's five forces analysis on TATA group FY 2021, Which comes under Strategic management, to understand and help the students.
Strategic imperative the enterprise data modelDATAVERSITY
With today's increasingly complex data ecosystems, the Enterprise Data Model (EDM) is a strategic imperative that every organization should adopt. An Enterprise Data Model provides context and consistency for all organizational data assets, as well as a classification framework for data governance. Enterprise modeling is also totally consistent with agile workflows, evolving incrementally to keep pace with changing organizational factors. In this session, IDERA’s Ron Huizenga will discuss the increasing importance of the EDM, how it serves as a framework for all enterprise data assets, and provides a foundation for data governance.
A presentation for subject MGMT90148 (Consulting Fundamentals) at Melbourne Business School.
Designed as an engaging look at strategic alliances as a tool in business. Highlights its application, effectiveness and a guide for what successful strategic alliances entail in the corporate world.
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATA’s Commercial Vehicle Market Share in India
TATA’s Passenger Vehicle Market Share in India
Targeting and Segmentation
TATA’s Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
Studies the various aspects of growth and market study of The Virgin Group and how it can improve itself further.
Created by Priyanka Sahoo,IIT Kharagpur as part of marketing internship under Prof. Sameer Mathur,IIM Lucknow
DLF - A Company Analysis from a Strategic PerspectiveAnkit Uttam
DLF - A Company Analysis from a Strategic Perspective.
Agenda:
Industry Overview
Company Overview
DLF’s core business
DLF’s Business Model
Current track of Business
Current Strategies of DLF
Strategies adopted by DLF at different phases
Financial Analysis of DLF
Legal Issues
Ups and downs seen by DLF in current years
Competition Profiling
Competitive analysis
Strategies Adopted by Competitors & their Impact
Financial analysis of Competitors
Road Ahead
Real estate in India - Case of DLF & UnitechDeepesh Singh
The slide is about the Real Estate Marketing in India. It % share to Indian GDP and major players in this industry. Further the slide talks about the Interactive Marketing Strategies by DLF & Unitech.
Tata group Vision and mission and its porter's five forcesAKASH GHANATE
I have included the overview and Vision and mission, Porter's five forces analysis on TATA group FY 2021, Which comes under Strategic management, to understand and help the students.
Strategic imperative the enterprise data modelDATAVERSITY
With today's increasingly complex data ecosystems, the Enterprise Data Model (EDM) is a strategic imperative that every organization should adopt. An Enterprise Data Model provides context and consistency for all organizational data assets, as well as a classification framework for data governance. Enterprise modeling is also totally consistent with agile workflows, evolving incrementally to keep pace with changing organizational factors. In this session, IDERA’s Ron Huizenga will discuss the increasing importance of the EDM, how it serves as a framework for all enterprise data assets, and provides a foundation for data governance.
This seminar focuses on the importance of upskilling to stay competitive in the world of technology. You will learn about some of the latest tech trends as well as strategies to keep up with the rapid evolution of new technologies. Becoming a successful technologist is not just about technical aptitude. We will discuss the importance of soft skills, sometimes referred to as employability skills, and how to combine technical acumen with these soft skills to create a personal brand that can facilitate a successful and fulfilling career in technology.
Topics covered include:
Technology trends: How have they transformed the way we do business?
Artificial Intelligence
Cloud Computing
Containers
What’s next?
Technical upskill strategies: How can I stay current? How can I get ahead?
Importance of soft skills and emotional intelligence in technical fields
From interview candidates to established professionals, why are these skills important?
How can I improve these skills?
Personal brand
Tips for building and promoting a personal brand in a technical field.
At the end of this seminar participants will be able to:
Describe current technology trends.
Define a strategy for keeping their technical skillset current.
Explore ways to combine soft skills with technical currency to become a more successful technologist.
WEBINAR – DAM 2020 Report & Analysis along side the user perspectiveActivo Consulting
WEBINAR – DAM 2020 Report & Analysis along side the user perspective after DAM NY #DAMdigital 2020 from Henry Stewart Event
In this Webinar we are exploring business requirements and best practices in 2020 and see how to select the right DAM and PIM system. We are also reporting the best technology trends in the DAM industry to enhance the customer journey.
https://frederic-sanuy.com/webinar-dam-2020-report-analysis-after-dam-ny-2020/
Oracle has recently launced a new MDM hub for tackling the Site domain. Many organizations in industries such as Retail, Utilities, Financials, etc., have a huge problem to manage site information in their business context and all of the information (lots of attributes) that they need to manage at these site levels. Oracle addresses this need through the launching of their Site Hub product
This presentation talks about few of the use cases for SIte Hub and discusses the features of the Site Hub product.
Over 50 Adoption Activities That Have Helped ORganizations Get More Out Of Of...Richard Harbridge
Much of Office 365's value is not realized immediately upon purchase or deployment. The value is realized as more and more users understand, adopt and embrace the technology. So how do we drive faster, sustainable and effective adoption?
You will learn :
What activities you can do to drive adoption.
What other people are doing to drive better adoption.
Why adoption is so important and critical to plan and act on.
Better awareness/understanding of Microsoft's strategy around adoption.
Features Covered:
SharePoint Online
Exchange Online
Skype For Business
Delve
Office Video
Office 2016
Presented at Meatadata Madness in NYC March 2016. Metadata is more critical than ever and its impact is not just distribution but now extends across every area of the digital supply chain. Traditional methods of managing data with rows and columns create data that can't easily be shared and results in this critical data being in silos. Smart Content - a new approach using NoSQL and Semantics - enables this data to truly be shared across the supply chain including into production where valuable data is created but then lost in more organizations.
Kopi Chat Da Bao - Nicolas Keravec & Marine Perez de GermayBLOCK71 Singapore
The HANGAR by NUS Enterprise presents Kopi Chat with Nicolas, CFO of Asia Pacific Internet Group and Marine, co-founder of Vaniday. In this Kopi Chat, both speakers speak about their journey into the South East Asian Market, more specifically the digital space. In case you weren’t here, this Kopi Chat Dabao summarises this fruitful session into bite sized slides.
Stay Agile and Competitive with Supplier DiversityScout RFP
Join this this session and hear from Nimfa Delos Santos, Manager of Travel and Purchasing at Zappos,
Linda Chuan, co-founder of Silicon Valley Sourcing Leaders, and Kathleen Wong, Program Manager, Supplier Corporate Responsibility at Adobe, on how their innovative companies have improved business performance with a
focused approach to supplier diversity.
Stay Agile and Competitive with Supplier DiversityScout RFP
Join this this session and hear from Nimfa Delos Santos, Manager of Travel and Purchasing at Zappos,
Linda Chuan, co-founder of Silicon Valley Sourcing Leaders, and Kathleen Wong, Program Manager, Supplier Corporate Responsibility at Adobe, on how their innovative companies have improved business performance with a
focused approach to supplier diversity.
Site/Location Hub is an MDM solution for mastering site/location data in an enterprise to facilitate the management of enterprise wide (single) view of locations and associated information with key MDM features such as Data Quality, Extensibility, etc., built in.
Supplier Risk Is Your Risk. Are you prepared?SAP Ariba
The chain is only as strong as its weakest link. In an integrated global economy, supplier risk is your risk. Protecting your business against the supplier risks of today and tomorrow calls for fundamental changes to the way firms anticipate and mitigate potential disruption threats. This session presents how the coming together of predictive intelligence, network-based insights, and sub-tier visibility offers a multi-dimensional view of supplier risk to organizations.
As part of the Kanzatec Creative Venturing Series, we held Part 3 - Creative Funding in Silicon Valley
Did you know that there are many creative ways to fund your company that don't need Venture
Capital or Angel Investments. Join us to learn what other sources are available to you and how to
take advantages of these resources, such as government loans, leveraging your intellectual property and crowdsourcing.
Developing effective messaging and value propositionsGerardo A Dada
A short presentation on the essential components of an effective messaging framework, positioning, targeting, segmentation, personas and building value proposition documents that assist marketing teams execute campaigns that have both effective and consistent messaging.
Creating content is easy. But creating good content that makes an impact, and to do so consistently time over time, requires building a competency and understanding content marketing in a broader context.
The Product Marketing function is not very well defined. This presentation clarifies roles, responsibilities, skill sets and interactions with other teams in an organization.
The ideas on this presentation were developed after 20 years of product marketing experience at startups to Fortune 50 companies.
gave this short presentation at the Austin Marketing Executive Network covering pitfals, lessons learned and best practices in building online customer communities
Find the Risk vs. Reward Balance in Social MediaGerardo A Dada
Businesses are increasingly expected to adopt social networking tools, but it must be done with a firm grasp of the risks, rewards and options.
- Determine how social media tools affect your compliance with regulatory and internal requirements
- Identify the right types of social networking solutions for your enterprise
- Measure a real return on your social networking investment
- Develop guidelines for employees to understand the do's and don'ts
Enterprise 2.0: Boosting Employee Productivity With Social MediaGerardo A Dada
Web 2.0 and social media have changed how people interact, learn and collaborate. This presentation talks about how social media can boost employee productivity by fostering naturally ocurring communities, promoting knowledge sharing across organizational boundaries and accelerating decisions. Companies that leverage Enterprise 2.0 can also see a reduction in employee on-boarding time accelerating time to productivity and increase customer loyalty by enhancing the workplace to be more personal and modern.
Web 2.0 - Social Media Trilogy - Vital Components for an Enterprise StrategyGerardo A Dada
It’s time to look at the big picture – beyond starting a blog or getting your team on Twitter. To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Also included are several use cases that demonstrate the success of having organization-wide Web 2.0 technology and information on how Vignette is helping the world’s leading brands with their social media efforts. Takeaways include how Web 2.0 intersects with a broader online strategy, the social media success trilogy and how to integrate these fundamentals into your organization’s DNA.
Web 2.0 - Social Media Trilogy - Vital Components for an Enterprise Strategy
International Business Expansion
1. CONFIDENTIAL & PROPRIETARY MATERIAL
MARKETING & STRATEGY FOR
INTERNATIONAL EXPANSION
Gerardo A. Dada, Head of Global Product Marketing
@gerardodada
American Marketing Association - San Antonio
SEPTEMBER 22nd, 2012
@rackspace / @SanAntonioAMA / @gerardodada
2. AGENDA CONFIDENTIAL & PROPRIETARY MATERIAL
Rackspace and the Cloud
Our International Journey
Why Expand Internationally
Where to Start
Business Models
Localization
Top Mistakes to Avoid
@rackspace / @SanAntonioAMA / @gerardodada 2
3. RACKSPACE® HOSTING CONFIDENTIAL & PROPRIETARY MATERIAL
4,500+ WE SERVE OVER $1
RACKERS 60% OF
THE BILLION $$$$
FORTUNE® 100 Annualized Revenue
190,000+
CUSTOMERS
84,000+ SERVERS
22,085+ VM
≅70 PB STORED
GLOBAL
FOOTPRINT
120+ COUNTRIES
8 WORLDWIDE
DATA CENTERS
PORTFOLIO OF A LEADER
HOSTED SOLUTIONS Gartner Magic Quadrant
Dedicated - Cloud - Hybrid
for Managed Hosting
@rackspace / @SanAntonioAMA / @gerardodada
4. WHAT IS THE CLOUD? CONFIDENTIAL & PROPRIETARY MATERIAL
• Utility - Pay only for what you use
• Instant on
• Shared – investment is distributed
• Transparent
• No Upfront Investment - OpEx vs CapEx
Bottom Line: The cloud provides business agility and allows
you to focus on your business
@rackspace / @SanAntonioAMA / @gerardodada 4
5. RACKSPACE’S GLOBAL JOURNEY CONFIDENTIAL & PROPRIETARY MATERIAL
GLOBAL
FOOTPRINT
120+ COUNTRIES
8 WORLDWIDE
DATA CENTERS
2 SUPPORT
CENTERS
The Rackspace strategy does not change
We aim to be the service leader in every market we serve
@rackspace / @SanAntonioAMA / @gerardodada 5
6. WHY EXPAND INTERNATIONALLY CONFIDENTIAL & PROPRIETARY MATERIAL
• Have you exhausted the local market?
• Good Reasons: growth, opportunity
• Are you committed?
– Management Buy-in
– Investment and resources
– Patience
@rackspace / @SanAntonioAMA / @gerardodada 6
7. WHERE TO START? CONFIDENTIAL & PROPRIETARY MATERIAL
• Market Planning and Opportunity Analysis
• Market Sizing - Addressable Opportunity
• Legal Framework
– Taxes, Customs and regulations - NOM, ISO, UL , PII
• Demographics and business environment
– Business may be centralized in one of a few cities
– Propensity to buy in retail: touch & feel the products
– Practicality of Ecommerce: credit card adoption, shipping
efficiency and trust
@rackspace / @SanAntonioAMA / @gerardodada
7
8. BUSINESS MODELS CONFIDENTIAL & PROPRIETARY MATERIAL
• Centralized versus localized model
– Think globally but act locally
– “Glocalization”: finding the balance between the two
• Selling internationally from one location
• Indirect models
– Distributor, agent, reseller, etc.
• The core business strategy may not change (i.e RAX)
• Global web presence – How to do it right
@rackspace / @SanAntonioAMA / @gerardodada 8
10. LOCAL HOSTING IS BETTER CONFIDENTIAL & PROPRIETARY MATERIAL
(IS IT?)
@rackspace / @SanAntonioAMA / @gerardodada 10
11. LOCALIZATION CONFIDENTIAL & PROPRIETARY MATERIAL
• More than translation
• Religion
• Language is different – UK vs US English
• Understanding history
• Culture impact on logos and colors
Examples: Orkut in Brasil and Baidu in China
TIP: balance local and corporate resources
@rackspace / @SanAntonioAMA / @gerardodada 11
12. NISSAN IN LATIN AMERICA CONFIDENTIAL & PROPRIETARY MATERIAL
Nissan missed the fact that ‘moco’ means booger in Spanish…
12
@rackspace / @SanAntonioAMA / @gerardodada
13. NIKE IN THE ARAB WORLD CONFIDENTIAL & PROPRIETARY MATERIAL
Nike learned the hard way the fire design on their sneakers
looks very similar to the Arabic word for Allah
@rackspace / @SanAntonioAMA / @gerardodada 13
14. CULTURE CONFIDENTIAL & PROPRIETARY MATERIAL
• History and attitudes between cultures
– Good and bad (Malinchismo)
• The importance of titles and hierarchy
– Business cards in Japan
– Judging by looks and formality
• Importance of relationships and trust
– In many countries business in done in person
– Use of Alcohol and importance of social events
@rackspace / @SanAntonioAMA / @gerardodada 14
16. COMMON MISTAKES TO AVOID CONFIDENTIAL & PROPRIETARY MATERIAL
#1 – Insufficient commitment from
management
#2 – No business or market plan &
priorities
#3 – Underestimating emotions and
relationships
#4 – Not understanding culture
#5 – Going after too many
opportunities at once
#6 – Expecting quick results
@rackspace / @SanAntonioAMA / @gerardodada 16
17. CONFIDENTIAL & PROPRIETARY MATERIAL
THANK YOU
Gerardo A. Dada
@gerardodada
www.TheAdaptiveMarketer.com
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Editor's Notes
Rackspace HostingOur clients include more than 60% of the Fortune® 100. Today we have more than 190,000 customers in 120 countries.One of the achievements that we are most proud of is that Rackspace Hosting has been recognized by Fortune as one of the 100 best places to work not only in the United States, but in EMEA as well. People really like working here. What that means to customers is that we have a growing, stable workforce that is carefully selected not only for technical skills but also forhow much each employee enjoys delivering exceptional service, and how well they match our culture and core values.OURCULTURE AND THE EXCEPTIONAL SERVICE THATWE BRAND AS FANATICAL SUPPORT MAKE THE DIFFERENCE BETWEEN GROWING AT, SAY, 5% A YEAR AND GROWING AT THE MUCH FASTER RATE THAT OUR COMPANY HAS EXPERIENCED IN THE LAST FEW YEARS