This document provides an analysis of the business models of international food chains operating in India. It begins with objectives and scope, defining key terms like international marketing and fast food. It then examines reasons for foreign chains entering the Indian market and common entry strategies like strategic alliances, joint ventures, and standalone entries. Case studies of McDonald's and Domino's entry into India via joint venture and franchising respectively are described in detail. Challenges faced by foreign food chains in India are also outlined. The document concludes with limitations coming from sole use of secondary data sources.
International Business refers to the trade of goods, services, technology, capital and/or knowledge at a global level. It involves cross-border transactions of goods and services between two or more countries.
International Marketing, Trade, Business, Modes of entry, Internal & External, Political, Economic, Legal and Regulatory Environment, Cultural, Demographic, Technological Environment, World Bank, IMF, WTO,
International Business refers to the trade of goods, services, technology, capital and/or knowledge at a global level. It involves cross-border transactions of goods and services between two or more countries.
International Marketing, Trade, Business, Modes of entry, Internal & External, Political, Economic, Legal and Regulatory Environment, Cultural, Demographic, Technological Environment, World Bank, IMF, WTO,
This is a presentation for one of my projects in the final year of my college. "Poshtick" is an hypothetical healthy cum tasty food restaurant. In this project, I\'ve mainly worked on designing the slide and the ads along with playing a fiddle to help others in the rest of the work. This project was made along with 6 other members of my group.
This is a presentation for one of my projects in the final year of my college. "Poshtick" is an hypothetical healthy cum tasty food restaurant. In this project, I\'ve mainly worked on designing the slide and the ads along with playing a fiddle to help others in the rest of the work. This project was made along with 6 other members of my group.
A business plan for a restaurant (India) Bilal Khan
I have created this PPT for one of my client who was willing to start a good restaurant in a small town. If you are also willing to do the same feel free to write me.
Starbucks is making an entry into the India Coffee market by making a joint venture with TATA coffee Ltd.
A view on their marketing strategy and a generic view of the Indian Coffee market
Free marketing plan sample of a restaurant (becoming a mini-chain), by www.ma...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating a second point of sale of an experienced restaurant. From one restaurant to a mini-chain in the same city.
it is the descriptuin of the company name Subway. it is a very famous fast food company. here you can get the description of this company, its history, how its came to India, how it became successful. what strategies they have made and also what problems they have faced.
Mc Donald's International Strategy studyRajat_upmanyu
In this paper I examine the context for the internationalization of firm MC Donald’s in the
Fast food industry. I firstly gave the introduction to the Mc Donald’s and then examine the
degree of globalization of the fast food industry. After that I studied that how the global
scope for the fast food a changed over a period of time with the help of the cage framework.
Then I discussed about the competitive advantage that Mc Donald’s receives from its
operations all over the world by the use of different framework and analysis. Lastly I
included the AAA Framework measures taken by Mc Donald’s to sustain in this competitive
market.
FASHIONING A WINNING TRAIL - How to build sustainable business models in Indi...Kanvic Consulting
The elusive nature of success in India’s apparel retail industry has left many of its incumbents struggling, while still many more have fallen by the wayside during the economic turbulence of recent years. This report looks at the root causes of failure in the sector and highlights the persistent weakness of the surviving players. It then moves on to address the six key areas where Indian apparel retailers need to take action if they are to build the sustainable business models that will win in the future.
A detailed discription about MNCs, history of MNCs, features , benefits to home and host countries, entry strategies and the growth strategies adopted by MNCs with pros and cons and the role of mncs in India.
the article I have written is all about the International Marketing. In this article Innovations are made in International Marketing are described. This article is also published by National Conference Magazine named as Innovative Practices in Business Management and Information Technology in New Millennium which ISBN no is 978-93-83587-12-4.
A Project Report on the impact of surrogate advertisement in surrogate produc...Shameer M
EXECUTIVE SUMMARY
As in today’s advertisement scenario, surrogate advertisements holds great potential and growth when compare to other advertisements.
This growth and potentiality directed to enter into this sector. The success story of a good advertisement depends on how it creates image before customer’s mind. This study tries to reveal the knowledge and perception of customer’s by exploring their experiences and valuable suggestions.
Also trying to find out whether the surrogate advertisements make some impact throughout the market. Only some advertisements make the customers to try the product.
So descriptive type of research is adopted for studying the overall market. Non probability sampling technique, convenient sampling is carried out for collecting the primary data. Though the percentage method data’s is being interpreted .
Primary as well as secondary data’s were collected through questionnaire method, and it helps to experience the advertisement perception of customer directly.
Customers mainly remind the surrogate advertisements because on the medium, it is represented through different media’s. The entire study points out the area of improvements, while doing the surrogate advertisements.
As every advertisement were intended to create some good impacts on customer’s mind; ethically it has to satisfy all the desires and needs of customer. It came to know that people remember the brand names and ask for the surrogate products. Because of the knowledge and awareness level of surrogate advertisements are high, it is sure that liquor companies can take the mileage through surrogate products.
3. SCOPE
This report will cover the basic concept of International
Marketing.
It also covers the reasons of International Food chains for
entering into Indian Market.
This report will also focus on entry modes.
The case study on McDonalds, KFC, Subway, Domino’s will cover
all the above stated facts.
4. INTRODUCTION
What is Marketing?
“It is the process by which companies create
value for customers and build strong customer
relationships, in order to capture value from
customers in return”
marketing concept holds that achieving
organizational goals depends on knowing the
needs and wants of target markets and
delivering the desired satisfactions.
5. Now, What is International Marketing?
American Marketing Association (AMA) “international marketing
is the multinational process of planning and executing the
conception, pricing, promotion and distribution of ideas, goods,
and services to create exchanges that satisfy individual and
organizational objectives”.
In simple words international marketing is the application of
marketing principles to across national boundaries.
6. Fast Food:
Fast food is the term given to food that can be :
Prepared and served very quickly.
Has low preparation/delivery time.
Packaged form for take-out/take-away.
7. Increasing intervention of international brands in the Indian market
has attracted attention of mass population.
Curiosity to know :
Why they target the Indian Market.
How they enter into the Indian market.
9. ENTRY METHODS/ STRATEGIES
Strategic alliances
usually depends on what complimentary resources the foreign company is
looking for in its local partner.
Joint Ventures
Contract Manufacturing
Licensing
Franchising
Exporting
Standalone entries
are done by companies which perceive themselves to have adequate
capability in taking capital risk and are ready to gain the knowledge
associated with the new markets over time.
10. DATA COLLECTION
Secondary data is used as the sole source of information.
It includes the collection of data from
Internet- 1.http://kalyan-city.blogspot.in/2011/09/what-is-
international- business-meaning.html
2. http://www.thehindubusinessline.com
Book- Mirage of Global Markets, The: How Globalizing
Companies Can Succeed as Markets Localize
11. ANALYSIS
This project will be analyzing : Why they prefer to enter into the
Indian market,
reasons behind choosing the particular mode to make an entry
into market
how they succeeded in capturing market in India, What are the
issue associated with entry modes of international food chain.
We will perform the comparative analysis in the basis of
parameters like their promotion strategies, their pricing strategies
& their customer demand for Nirula’s, Wimp, McDonald's.
12. CONCLUSION
Reasons for Emergence
Gender Role
Paucity of Time
Working Women
Large population
Relaxation in rules and regulations
Menu diversification
13. Challenges will have to face by International Food Chains.
Food regulation and licenses
Starting a restaurant requires all permits and licenses from local governing
bodies and adequate insurance coverage. There are up to 10 basic licenses
to be procured before setting up a food supply store. In addition the duration
of these licenses vary from 1 to 3 years.
Poor infrastructure
A major concern for a country like India is poor infrastructure, poor
transportation facility and erratic power supply. An indication of the severity of
the infrastructure problem is the spoilage of 25-30% of the crops each year
due to infrastructure bottle necks. The result of these bottle necks is that
prices for food material tend to be on the higher side with the quality
compromised.
Lack of organized supply chain
An inefficient supply chain creates hurdles in ensuring that food of the
required quality and quantity is procured and it reaches the end customer on
time with little or no loss.
14. High price of real estate
A majority of the restaurant players operate under leased premises. Hence,
high real estate lease rentals impact profitability and the growth of the
industry.
Shortage of skilled and semi-skilled manpower
The food services industry is highly dependent on skilled and well-trained
manpower –especially experienced chefs and managers. With growth in other
sectors, the hospitality industry as a career option finds few takers.
Lack of adequate training institutes
There is a huge imbalance as the educational institutions are producing
managers but not workers who are required in larger numbers to run a
business.
Social and cultural implications of Indians switching to
western breakfast food:
Example MC Donald's
15. MC DONALD’S
Entry in Indian Market
The market entry strategy was Joint Venture. McDonald’s was a Wholly
Owned Subsidiary. It incorporated to India in 1993. McDonald’s opened its
door in India in Vasant Vihar, New Delhi in October 1996.
It Entered into two 50:50 joint ventures with Cannaught Plaza Restaurant-
Vikram Bakshi- North and Hardcastel Restaurant- Amit Jatia-West.
After Joint Venture they adopt their global business strategy and
spread their business through franchise driven business model.
16. Franchise driven model
15% owned stores, remaining 85% are operated by franchises.
They opted joint venture because
For gaining experience in the new area of activity.
Tax advantage was a significant factor.
Market access and knowledge
Need of framework for assessing industry/ market attractiveness.
An advantage to McDonald’s in Joint Venture:
Pool of resources
Full utilization of under-utilized resources.
Higher rate of profits.
Low risk factor.
Knowledge of local taste and preferences.
Less cost involved.
Disadvantages for choosing Joint Venture
Diminish control over some important matter.
Sharing of profit.
Risk of giving control of recipes to partner.
Joint venture does not give the management of the company complete control because the decisions are
taken by both the companies.
17. DOMINO’S
Entry into Indian market
Domino’s entered India in1996 through a Special Franchise
agreement with Vam Bhartia corp. (Jubilant Food Works Ltd. )
The first outlet was opened in Delhi.
On 2000, Domino’s had a presence in all the major cities and
towns in India.
18. Advantages to Domino’s
Domino’s benefit from continuing royalties that are, based upon percentage of
jublient food works ltd gross sale and paid on basis.
Jubilant Food Work Ltd. who have invested their own capital and savings- serve
better managers and operators than paid employees who do not possess a vested
interest in the business.
Minimum investment is required on the other hand they get regular income in form
of royalties from Jubilant Food Works Ltd.
The multi- unit expansion associated with franchising serves to supplement and
expand the value of dominos.
Disadvantages to Dominos
Domino’s need to look after the trust and enthusiasm of franchisee.
Threat from Jubilant food works ltd of becoming too independent.
The fear of training future competitor.
Ant management styles must be open and advisory instead of doctorial or
hierarchical.
19. LIMITATION
This project is confined only to the secondary source of data.
The available data may not be as accurate as desired.