Kraft Foods Inc. is a major American food manufacturing company that was started in 1903 and is now headquartered in North America. It owns many well-known brands like Cadbury, Nabisco, and others. With over 97,000 employees worldwide, Kraft is one of the largest food companies globally and generates billions in annual profits and revenue. While it faces competition from companies like Nestle, Kraft has remained successful through a focus on satisfying customers with high quality, convenient products and through strategic acquisitions and a global growth strategy.

1. Shadow-a-Company
Kraft Food Inc.
(KFT)
Juan Sobero , Sushil
Mammen, Anas Uddin, Joseph

2. A Brief History…
in 1903… Kraft foods started by James L. Kraft…
In 1914… James teamed up with his brother and made
their own cheese…
In 1928… Acquired company, “Phoenix Cheese Corp”…
In 1937… “a meal for 4 in 9 minutes”
Kraft now owns companies like
Cadbury, Nabisco, among many others…

3. Category:
Food Manufacturer Market:
World-wide
As a Business…
It’s successful!
Employees:
97,000
Headquarters:
North America

4. Products:
Snacks, Beverages

5. Employees: 97,000
Mission Statement:
Kraft caters to their
customers needs… Kraft top
priority is to satisfy the
customer and have high
quality products.

6. Competitors
There aren’t many
companies that can
compete with Kraft…
Is one of Kraft’s major competitors…

7. Source: Yahoo Finance
A Comparison…
NESTLE Common Stock Kraft Foods Inc. Common Stock
( NSRGY) ( KFT )
52wk 27.09 -
38.90 - Last 32.67
Last 52wk 31.18 Range:
54.93 Range: 59.61 Trade:
Trade:
Avg
Avg
558,803 Trade 8,223,150
Trade Vol (3m): Jan 19 Vol (3m):
Jan 19 Time:
Time:
Market Market
Cap:
187.11B Prev 54.46B
Prev 31.18 Cap:
54.93 Close:
Close:
P/E (ttm): 17.11
P/E (ttm): 12.05
1y 1y
Target 55.56 EPS (ttm): 3.21 Target 35.06
Est.: Est: EPS (ttm): 2.59

8. Kraft’s Financial Trends
Kraft Finances and
Information and
trends…
Irene Rosenfeld
(Kraft CEO)
Irene Rosenfeld
(Kraft CEO)

9. In 2008
Profits: $37.2 Billion
Revenue: $13.5 Billion
In 2009
Profits: $42.2 Billion
Revenue: $15 Billion
In September 2009, Kraft took over Cadbury…
In February 2008, Berkshiredown but
In 2010, Profits went invests with Kraft….
Revenue went up…
In 2010
Profits: $40.4 Billion
Revenue: $15.5 Billion

10. 1-year period stock analysis
1 generated $11.9 generated $11.3 billion in revenue
quarter… excluding Cadbury, net income income increased 13%
3rd quarter… st 4th quarter… billion in revenue …Kraft sales fell 8.5% to $754 million
2nd quarter… generated $12.25 billion in revenue… netrose 2.5%

11. Current Business Strategies…

12. Food-on-the-go
Heritage Brands
Values Global Growth

13. Recent Events

14. Sam Rovit named executive VP
(Sam Rovit)
It’s not just about business…

15. Recommendations

16. Lets focus on ….

17. Any Questions?