Designs by Kate: The power of direct
sales
Business model
• Women of 25-50 age group are the sales
executives
• 32% commission for above 1000$
• System of levels
• Leader earns 3-8% commission of members
• Base commission of 25% of sales
• Higher commission if promoted
DBK Parties
 Social gatherings
 Product showcase
 Held by DBK salesperson
 Effective sales
 Social way and Soft selling
Problems
 Sales declined due to overlap in levels
 15% lost after first recruit
 10% after next recruitment
 Items are cute and affordable but not unique
 No formal training in Sales
 Guests invited to more than one party
Problems
 Low morale
 Depleting individual income
 No recruitment
 Reps afraid to become team leads
Benefits of being a team leader and
overlap
 Find new clients
 Work hard
 Expanding the business
 Increased incentive benefits
Possible solutions
 Generate Sales through other product categories
 Takes time
 24% revenue from direct sales
 Increase events conducted
 Increases sales
 Leverage holidays
 Increase incentives for leaders and managers
 Rewards and Recognition
 Years of Service awards
THANK YOU

Designs by kate

  • 1.
    Designs by Kate:The power of direct sales
  • 2.
    Business model • Womenof 25-50 age group are the sales executives • 32% commission for above 1000$ • System of levels • Leader earns 3-8% commission of members • Base commission of 25% of sales • Higher commission if promoted
  • 3.
    DBK Parties  Socialgatherings  Product showcase  Held by DBK salesperson  Effective sales  Social way and Soft selling
  • 4.
    Problems  Sales declineddue to overlap in levels  15% lost after first recruit  10% after next recruitment  Items are cute and affordable but not unique  No formal training in Sales  Guests invited to more than one party
  • 5.
    Problems  Low morale Depleting individual income  No recruitment  Reps afraid to become team leads
  • 6.
    Benefits of beinga team leader and overlap  Find new clients  Work hard  Expanding the business  Increased incentive benefits
  • 7.
    Possible solutions  GenerateSales through other product categories  Takes time  24% revenue from direct sales  Increase events conducted  Increases sales  Leverage holidays  Increase incentives for leaders and managers  Rewards and Recognition  Years of Service awards
  • 8.