McDonald's Corporation is the world's largest fast food chain with over 34,000 restaurants in 119 countries. It began in 1940 in California and was founded in its current form in 1955 by Ray Kroc in Illinois. McDonald's relies on franchising for most of its restaurants. It aims to be customers' favorite place to eat through quality food, clean restaurants, good service and value. Key to its success is standardization of operations globally. It faces competition but has advantages from strong brand recognition, marketing power, and supply chain management.
This presentation has identified strategic goals and directions at Mcdonald as a case study, also included the details explanation of the objectives of each strategic goals
A free version of McDonald's Corporation SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html
Vision of Ray Croc for McDonald's. McDonald's current position in international market. SWOT analysis for McDonald's. PESTEL analysis for McDonald's. Porter's Five forces of market. Conclusion. McDonald's customer satisfaction approach of business. King of international fast food chain.
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
This presentation has identified strategic goals and directions at Mcdonald as a case study, also included the details explanation of the objectives of each strategic goals
A free version of McDonald's Corporation SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html
Vision of Ray Croc for McDonald's. McDonald's current position in international market. SWOT analysis for McDonald's. PESTEL analysis for McDonald's. Porter's Five forces of market. Conclusion. McDonald's customer satisfaction approach of business. King of international fast food chain.
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
What were the best products from 2014? Let's take a look and see which products actually soared this past year. Maybe this will give some insight into what our needs are for 2015. By Mark Richards, entrepreneur and product developer, http://markrichardscharleston.org
Mark Richards is a serial entrepreneur who loves helping other turn their ideas into real products or services. One thing is particularly fascinated by is the development of these ideas. Where do they come from? How can we continue coming up with good ideas?
Mark Richards describes why crowdsourcing can be extremely beneficial to businesses of all sizes. Read more from him: http://markrichardscharleston.org
Een deel van de presentatie van een BHV cursus van 101BHV.nl. BHV staat voor bedrijfshulpverlening en is verplicht voor elke werkgever. Deze BHV presentatie moet een beeld geven welke onderdelen er onder andere aan bod komen tijdens een BHV cursus
Marks and Spencer 5 Year Business Plan/StrategyAminul Hoque
This report/project comprises of analysing Marks and Spencer in its current state and strategies as well as past achievements. The findings was then formulated into a report as recommendations which showed how strategically Marks and Spencer can improve. This also comprised of looking competitor analytic's and their campaigns for Marks and Spencer to be competitive. This report/project built on existing skills such as; business planning, marketing communications planning, product development and financial analysis.
Vision is “to move with velocity to drive profitable
growth and become an even better McDonald’s
serving more customers delicious food each day
around the world”
McDonald’s is one of the largest chains of hamburger fast food restaurants in the world. Since its foundation in the year 1940, McDonald’s has successfully increased its prominence globally.
For more visit- https://myassignmenthelp.com/case-study/mcdonalds-pestle-analysis-marketing-case-study.html
Service Marketing Story -
* Brief introduction on the company
* Product, Brand and Logo
* Understand the market plan of the respective firm
* Services marketing strategy
* Elements in the service offering and its relevance
* Identify the key issues and challenges
* Suggestions to overcome issues and challenges.
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...Surya Adavi
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Similar to Mc donald`s case strategic management (by adrian magopet) (20)
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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Title One is a comprehensive examination of the impact of digital technologies on
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3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
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This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
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The session will also cover data analysis techniques and criteria for graduating landing pages.
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10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
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Where to source original video ideas
2. Introduction
• McDonald's Corporation is the world's largest chain of fast food restaurants, serving
nearly 69 million customers daily through more than 34,000 restaurants in 119 countries
worldwide.
• The business began in 1940, with a restaurant opened by brothers Dick and Mac
McDonald in San Bernardino, California.
• The present corporation dates its founding to the opening of a franchised
restaurant by Ray Kroc, in Des Plaines, Illinois on April 15, 1955
• Each McDonald's restaurant is operated by a
franchisee, an affiliate, or the corporation itself.
The corporations' revenue comes from the rent,
royalties and fees paid by the franchisees, as
well as sales in company-operated restaurants.
• Year End 2010– 80% of McDonald’s
Restaurants were franchised worldwide.
59% Conventional Franchises
21% Licensed to Foreign affiliates
20% Company owned
3. Vision, Mission & Values
Vision
• To be the leading fast food provider around the globe
Mission
• McDonald's brand mission is “to be our customers' favorite place and
way to eat. Our worldwide operations are aligned around a global
strategy called the Plan to Win, which center on an exceptional
customer experience – People, Products, Place, Price and Promotion.”
Values
• Enhancing customer experience, summarized
in "Q.S.C. & V.“
Q- Provide good QUALITY
S- SERVICES to customer.
C- Have a CLEAN environment when
customer enjoys their meal
V- The VALUE of products
4. Critical Facts Affecting Firm Strategic
Directions and Performance
• Standardization: This is the most important concept,
consisting of two important dimensions:
Time and Space
For example, Customers get the same experience
regardless of when or where
• Three-legged stool : This is Ray Kroc’s philosophy, still
applies to McDonald’s today, consisting of a 3-way
relationship between Employees, Owner/Operator, and
Suppliers.
5. General Environment Analysis
Segments Effect How it influences
Demographic Positive
• Most important for fast food industry that
depends highly on people
• World population growing which yields a
higher demand for food.
Economic Positive
• Developing countries’ economies are
growing.
• Buying power of people from developing
countries are increasing.
Global Positive
• Global markets are open to every firm and
industry.
• Countries have tendency to join the global
economy.
6. Industry Analysis - Porter`s 5 Forces
Force Influence Factors
Threat of New
Entrants
HIGH Economies of scale do exist but limited because of
market saturation. Ease of Start-up. Low switching
costs. Not much product variation.
Bargaining Power
of Suppliers
LOW Many fast food chains with thousands of suppliers.
Switching done easily. If firm buys large portion of
supplier revenue – power is severely limited. (typical
of fast food industry)
Bargaining Power
of Buyers
HIGH Minimal to zero switching cost (customer
unforgiving). CBS reports in 2009 $110 BILLION spent
on fast food. 25% of US population eat fast food daily
Threat of Substitute
Products
HIGH Grocery stores, deli’s and in-house cafeterias, instant
food like chicken, sandwiches, pizza and coffee
Intensity of Rivalry HIGH Major industry participants compete to maintain or
increase market share. Competition is based on price
because demand is constant
7. Industry Analysis Conclusion:
ATTRACTIVENESS FOR NEW ENTRANTS:
• The fast-food industry is NOT attractive for new market entrants who
wish to compete on cost. New entrants may succeed because of low
start-up costs and massive market demand but differentiation strategy is
critical. (Gourmet/All Natural Fast Food Ex: Epic Burger)
ATTRACTIVENESS FOR INCUMBENTS:
• The market is attractive for existing firms who have established market,
brand name and economies of scale to compete.
8. Competitor Analysis
Current
Strategies
BUSINESS LEVEL • Cost Leadership and
Differentiation
Strategy
• Integrated Cost leadership/
differentiation.
(good fit for Fast Food
Industry)
• Integrated Cost leadership/
Differentiation.
• Higher emphasis on quality than
competitors. (Good Fit for Fast
Food Industry)
CORPORATE
LEVEL
• High Level of
Diversification with
Related-Constrained
• High Diversification • Currently changing corporate
strategy from Related-linked
diversification to low
diversification.
COOPERATIVE
LEVEL
• Joint ventures in Japan
• 51% owned in Russia
• Developmental in
South America.
• Marketing alliance with
DreamWorks (movie
promotions).
• BK & Pepsi have struck a
China alliance.
• Seattle's Best Coffee
• Teamed with Arby’s to form
Strategic Sourcing Group (save
costs, energy, and gain better
competitive contracts for
supplies)
INTERNATIONAL • Multi-domestic
strategy. Emphasis on
aligning with local
taste.
• Multi-domestic Strategy • Multi-domestic Strategy
9. Competitor Analysis
Competitive
Advantage
• Brand Recognition
• Flame Broiled
Burgers/sandwiches
• Inexpensive
• Convenience
• Brand Recognition
• Marketing
• Perceived as higher quality
• Premium food made fast
• Inexpensive
• Convenience
Sustainable
Competitive
Advantages
NONE NONE
Competitor
Future
Assumptions
• Changes in customer
preference
• Customer Satisfaction = Value and
Quality
Competitor
future Objectives
• Offer Oatmeal, real fruit
smoothies. Focus on more
global markets.
• 5000 of 12500 stores outside
US with 90% of Company
growth from outside US.
• Enhance customer experience by
introducing new furniture such as
fireplaces and comfortable seating in
their establishments
10. CAPABILITIES
• Positive Publicity
• Effective marketing
campaigns
• Development of exciting new
food and beverage offers
• Ability to offer industry
leading low-prices that are
unmatched by competition.
• Ability to offer consistency in
value at any location at
anytime.
Core
Competencies
Valuable Rare
Costly to
Imitate
Non-
substitutable
Sustainable,
Temporary, Parity
SUPPLY CHAIN
MANAGEMENT
YES YES YES YES
SUSTAINABLE
COMPETITIVE ADVANTAGE
MARKETING YES YES YES YES
SUSTAINABLE
COMPETITIVE ADVANTAGE
TANGIBLE
Financials
Locations
-cities
-Airports
-Gas stations
Trade Secrets
& Recipes
Control/Evalua
tion
(consistency)
Human
Resources
INTANGIBLE
Value of
Brand name
LOGO
Marketing
Contracts
High
Customer
Satisfaction
Innovation &
Product
Development
11. Internal Analysis: Value Chain
Distribution
Superior - #1 in fast food industry.
Financially strong. Intellectual
property.
Inferior Inferior
Operations Superior – Standardized processes Inferior Inferior
Marketing &
Sales
Superior – Known as industry
marketing leader
- New upscale restaurants
- McCafe, Free Wi-Fi
- Economies of scale passed on to
customers ($1 Menu)
Inferior Inferior
Supply Chain-
Management
Superior
• major advantage to lock in
prices from suppliers.
• Own many of their own
sources of inputs. (cattle herds
in Brazil)
Inferior Inferior
12. Internal Analysis
Financial Factors
McDonald’s Wendy’s Burger King
Industry
Average
Operating Margin
ratio
0.30 0.07 0.27 .08
ROA 15.44% 16.46% 2.11% 11.34%
ROE 35.73% 35.67% 10% 27.13%
Non-financial Factors
McDonald’s Wendy’s Burger King
Brand Image / Name Very Attractive Attractive Attractive
Location Accessibility + 33,000 + 6,500 +12,500
Market Share 49.6% 12.3% 12.2%
15. Current Strategy Analysis
Strategy Type Analysis
Business Level
Integrated Cost
Leadership-
Differentiation
• McDonald’s stays ahead of competition by providing
customers with more options of healthier meals,
cheaper prices and fast service.
• Product innovation and existing property upgrades.
(McCafe, smoothies, free WI-FI Internet)
Corporate
Level
High Levels of
Diversification
with Related-
Constrained
• Use synergy between other local McDonald’s stores
to maximize savings (previously owned Boston
Market and Chipotle)
Cooperative/
Alliance
Vertical Strategy
• Alliance with major oil companies to set up shops at
stations (also using this strategy in China)
• McDonald’s owns some rental properties that they
develop and rent to other businesses
International Global
• Their multi-domestic strategy allows McDonald’s to
respond better to the dynamic environment. Local
restaurants are sensitive to society`s culture values.
(wine served in France, no beef in India)
16. Global Markets
France
• Quality menu options:
• P`tit Plaisir (mini snack)
• Little Mozza (tomato and mozzarella
salad)
• Jambon Beurre (ham and butter on a
crusty baguette)
• Stand-alone McCafes, oferring fruit tarts
and serving beverages in ceramic mugs
Germany
• Serve alcohol
• Most popular restaurant brand to Germans
aged 12-18
• McDonald's marketing identified a German
fascination with Mexican culture & spicy
foods.
China
• First Fast Food provider to offer a drive-up
lane.
• Firms are grouped by district, based on the
income of local consumers- McDonald's
food is expensive for the average citizen in
China.
Russia
• McDonald’s took a risk buying real- estate
in low-growing areas that would eventually
become prime property. This strategy paid
off over time because of property
appreciation, resulting in considerable
profits.
17. SWOT Analysis
• S pursue O, but limits T: s1-o1 while s1-T2; s2-o2 while s2-T2; s3-04 while s3-T1; s4-o3 while s4-t2
• W limit O, but enhance T: w1-o2 while w1-t2; w2-o3 while w2-T3; w3-o4 while w3-T1
STRENTGHS OPPORTUNITIES
1. Well-known brand name, image and
global presence as a market leader
2. Strong financial performance
3. Specialized training for managers
(Hamburger University)
4. Multi-domestic approach: new
products such as McCafe, P`tit Plaisir
and yogurt fruit parfaits
1. Expansion to Asia (especially countries
such as India and China)
2. Diversification and acquisitions of smaller
restaurants
3. Attract new clients
4. Franchise sales
WEAKNESSES THREATS
1. Saturated nature of the fast-food
business
2. Unhealthy food image; the food is
abundant in trans-fat
3. High staff turnover, including
management
1. The relationship between McD Corp and
franchisees, NO more franchise sales
2. Loss of market share, both globally and
in US
3. Consumer awareness towards food
quality, health concerns
18. Critical Strategic Issues
How should McDonalds re-gain lost domestic market share and
revenue?
How can McDonald's address consumer awareness
and negative perception of unhealthy fast food?
What can McDonald’s do to appeal to health
conscious consumers while still delivering
the value McDonald’s is known for?
Adrian Magopet
19. New Strategy Formation
Feasible
Alternatives
Strategic
Capabilities
Core
Competencies
Sustainable
Competitive
Advantage
Exploit
Opportunities &
Limits Threats
Pursue
Industry
Leading
Green
Initiatives
• Producing effective
marketing
campaign to
promote initiatives
Industry Leader in
Marketing
Marketing
contracts
already
established
Ads on TV, Billboards.
Trains/buses
Reduce chance of
negative publicity
Introduce
All-Natural/
Organic
Menu Item
Offers
• Established
suppliers
• Industry reputation
Value leader
because of
economies of
scale
Supply chain
can offer All-
natural/organic
items at lowest
price.
New market for ‘all-
natural’ Burger
Late Mover = Lost
market opportunity
Contract
with Local
Schools to
provide
nutritional
lunches
• Industry leading
Operations &
supply chain
management
Leader in low cost
and speed of
operation.
Ability to supply
low cost
nutritional
meals to all-
income level
Ability to find new
domestic revenue
Limit market share
loss in US
20. Predicted Competitor Response
Pursue industry Leading
Green Initiatives
• Respond with greater
marketing emphasis on
promote current green
practices called “Burger King
Green Sessions”
• Marketing campaigns
featuring its new LEED
restaurants. LEED buildings
meet criteria requirements
for having a sustainable,
environmentally friendly and
energy-efficient design.
Introduce All-
Natural/Organic Menu
Items
• BK has goal for “cage free
eggs and pork” by 2017.
• Will need to try to infuse
menu with more organics.
• More honesty with
ingredients. (Ex – New
natural French fries)
Contract with local
schools to provide low-
cost lunches for all
income levels
• Unable to compete with
McDonalds' Value chain
• low-cost lunches not an
option.
• Focus on college campus
contracts.
• Unable to compete with
McDonalds` Value Chain.
• Fast food delivery market
could be an option. (Jimmy
Johns)
22. Current Strategy Changes
Level Strategy Reasons
Business Integrated Cost Leadership/
Differentiation
Recent consumer trends show
people WANT and WILL pay more
for high quality, low fat and
nutritional meals.
Corporate High Levels of Diversification
with Related-Constrained
Depending on success level of the
Organic Menu, possible Upscale
Burger Bar spin off franchise.
Cooperative Vertical Strategy Find organic sourcing at minimal
cost or possible backwards
integration into organic supplier
industry
International Global May be able to implement different
style organic menu in different
regions tailored to local taste.
23. • Systems – McDonalds must find an efficient source of organic inputs to
enable them to offer high quality at low price.
• Strategy – McDonald’s needs to plan for external environment changes
such as consumer taste. New ‘Gourmet’ Fast Food is a new and up
coming market trend.
• Structure – Decentralized structures give McDonald’s the ability to adapt
and address any issues that may appear in their global operations.
The 7 ‘S’ Model
24. (2013) Market Study,
R&D, Consumer testing
(2013) Search for
organic suppliers
Contracts
(Mid 2014) Introduce
new line of ‘All-natural
organic’ menu items
(2015) Look for
feedback on social
networks and media
outlets
(2015) Conduct market
survey to view
opinions on new
organic menu items
(2015) Make any
necessary
improvements
(2016) Expand or
Retract depending on
new strategy success.
Strategy Implementation Timeline
START 2013
END 2016
25. We hope you are hungry by now!
THANK YOU FOR YOUR
ATTENTION!
Adrian Magopet Adrian Magopet