A group case study project as part of the Marketing Management Post-Graduate course work exploring the acquisition of Snapple by Quaker and then Triarc.
A group case study project as part of the Marketing Management Post-Graduate course work exploring the acquisition of Snapple by Quaker and then Triarc.
Cola Wars have continues till date. This presentation presents an analysis of the case Cola wars continues in 2006.
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Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
Cola Wars have continues till date. This presentation presents an analysis of the case Cola wars continues in 2006.
Find out what we have to say about the classic case of competition.
Harvard Business School Case Study on Mountain Man Brewing Company by Shashank Srivastava, IET Lucknow under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Winning PharmaSim Marketing Game StrategyLaura Winger
With a symphony of heavy data mining and simulation, my team was able to beat the competition (teams of fellow classmates) with no spending on pricey market research reports in this marketing game.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
Client: Snapple
• Worked with Columbia College Chicago, Snapple, and the NSAC to create an integrated 2017 holistic marketing campaign to grow Snapple Trademark (TM) volume in the United States.
• Aided in collecting and analyzing a nationally distributed survey that received over 1,000+ survey responses from both Heartland and Non-Heartland consumers alike.
• Lead the media planning team through the duration of the ideation to execution phases, while utilizing the $50MM budget thoughtfully and strategically.
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An analysis of the Harvard Business Review case study on Natureview Farm.
This presentation was created by G.Krupakhar, IIITDM Kancheepuram during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Snapple Marketing Case
1.
2. Case History In 1994, Quaker acquired Snapple at the height of its popularity for $1.7 billion. Quaker made a series of changes, disaffecting Snapple’s most loyal customers and tarnishing the brand’s image, resulting in declining revenue. In 1997, Triarc acquired Snapple for $300 billion.
8. Customer Value Proposition “ For the quirky consumer who needs a break from a busy day, Snapple is a flavorful, healthy choice.” To achieve the objective brand image, Snapple needs a value proposition that will resonate with its target market.
10. Product Line Renovation Unique Flavors Cap Fact: Queen Victoria offered a reward of 100 pounds to anyone who could bring her a fresh Mangosteen Offering a line of unique flavors maintains Snapple’s quirky image while differentiating them from competitors MANGOSTEEN
11. Product Line Renovation IMMUNE HEALTH Immune Health: Fortified with vitamins to help strengthen your Immune System Snapple Plus The Snapple Plus Line moves Snapple toward a healthier brand image Protein Plus: Packed with protein to help build muscle
12. Product Line Renovation Boost Snapple Boost All natural energy boosting ingredients The Snapple Boost Line competes with the energy drink market by providing a healthier alternative for target customers with fast-paced lifestyles
14. Placement Not only should Snapple appeal to lost customers, but it should also bring in new customers by creating new sales channels
15. Placement School Vending Machines Snapple will appeal to school boards and parents as a healthy alternative in a beverage market saturated with soda products
16. Placement The Snapple Store Flagship stores in metropolitan areas will be an integration of marketing efforts
1994- Quaker acquires Snapple for $1.7 billion 1997- Triarc acquires Snapple for $300 million We should grow to 1 billion over the next five years by matching the rate of Snapple’s earlier success and other comparable beverages such as Gatorade
1994- Quaker acquires Snapple for $1.7 billion 1997- Triarc acquires Snapple for $300 million We should grow to 1 billion over the next five years by matching the rate of Snapple’s earlier success and other comparable beverages such as Gatorade
Legend has it that Queen Victoria offered a reward of one hundred pounds to anyone who could bring her a fresh mangosteen.
In order for Triarc to increase revenue, not only should it get the lost customers back, but it should also bring in new customers through creating new channels of sales. We discovered that Snapple can get into the above three areas while enhancing the fun, quirky, healthy brand image even further.
Put in vending machine for snapple plus products (health enhanced product lines) Post nutrition facts on the vending machines comparing soda and snapple
Flagship stores in metropolitan areas such as SF union square, NY times square, Vegas Strip 2 main functions 1. target working business people during lunch (provide internet access, deli) 2. target tourists/become the symbol of snapple’s quirkiness. - analogous to apple store - Display of all flavors - Designate an area for the newest flavors (the exotic fruit flavors) - sample tasting -
Profits (770 students/school)x (1 purchase/week)x 180 days in a school year=19, 800 bottles/year/school x 1,800 schools= 356,400,000 bottles =14,850,000 cases $140,850,000 in revenue growth $29,700,000 in profit per year (can make back the investment money in 2 yrs) Assuming 1 purchase/10 days 10,395,000 cases $103,950,000 in revenue growth $20,790,000 in profit (can make back in 3 yrs)