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BRAND PERCEPTUAL MAPPING-SIM CARDS
COMPANY INTRODUCTION
• British multinational telecommunications company
• Headquarters in London
• Founded in 16th September 1991, Newbury, United Kingdom
• The name comes from voice data fone
• Operates services in the regions of Asia, Africa, Europe, and Oceania
Bharti Airtel Limited is an Indian global telecommunications services
company based in New Delhi, India. It operates in 16 countries across
South Asia and Africa, founded in 7th July 1995.current CEO is Gopal
Vittal. It is the 3rd largest in the world with over 386 million
subscribers.
Reliance Jio Infocomm Limited or Jio is an LTE mobile network operator
in India, founded in 2007. It is a wholly owned subsidiary of Reliance
Industries headquartered in Navi Mumbai. Jio is the largest internet
service provider in India by total subscribers.
Questionnaire
(Rate on the scale of 1-10, where (1-Being Least preferred, 5-Being neutral and 10- Being most
preferred).
1. Which SIM card you prefer to buy?
•Vodafone
•Airtel
•jio
2. Rate the SIM card on the basis of network?
•Vodafone
•Airtel
•jio
3. Rate the SIM card on the basis of Availability?
•Vodafone
•Airtel
•jio
4. Rate the SIM card on the basis of service?
•Vodafone
•Airtel
•jio
5. Rate the SIM card on the basis of scheme?
•Vodafone
•Airtel
•jio
6. Rate the SIM card on the basis of postpaid and prepaid plans?
•Vodafone
•Airtel
•jio
VodafoneAirtel
Jio
SIM Card Market
Most
preferred
Poor network
Most
preferred
Poor network
Good networkLeast
preferred
As per the analysis, people preferred to buy jio sim card over
Vodafone and airtel. The network of JIO SIM CARD is very poor.
Vodafone and airtel has good network sharing equal number of
rating.
Vodafone
Airtel
Jio
SIM Card Market
Most
preferred
Poor network
Easily
Available
Bad service
Good service
Unavailable
As per our survey, all the sim cards are easily available. Airtel provides
best services as compared to VODAFONE & JIO.
Vodafone
Airtel
Jio
SIM Card Market
Most
preferred
Poor network
Cheap
scheme
Inadequate Plans
Adequate plans
Costly
Scheme
JIO & AIRTEL have best schemes compared to Vodafone. JIO doesn’t
provide any postpaid plans. AIRTEL have best postpaid and prepaid
plans.
Perceptual mapping.

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Perceptual mapping.

  • 2. COMPANY INTRODUCTION • British multinational telecommunications company • Headquarters in London • Founded in 16th September 1991, Newbury, United Kingdom • The name comes from voice data fone • Operates services in the regions of Asia, Africa, Europe, and Oceania Bharti Airtel Limited is an Indian global telecommunications services company based in New Delhi, India. It operates in 16 countries across South Asia and Africa, founded in 7th July 1995.current CEO is Gopal Vittal. It is the 3rd largest in the world with over 386 million subscribers. Reliance Jio Infocomm Limited or Jio is an LTE mobile network operator in India, founded in 2007. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai. Jio is the largest internet service provider in India by total subscribers.
  • 3. Questionnaire (Rate on the scale of 1-10, where (1-Being Least preferred, 5-Being neutral and 10- Being most preferred). 1. Which SIM card you prefer to buy? •Vodafone •Airtel •jio 2. Rate the SIM card on the basis of network? •Vodafone •Airtel •jio 3. Rate the SIM card on the basis of Availability? •Vodafone •Airtel •jio 4. Rate the SIM card on the basis of service? •Vodafone •Airtel •jio 5. Rate the SIM card on the basis of scheme? •Vodafone •Airtel •jio 6. Rate the SIM card on the basis of postpaid and prepaid plans? •Vodafone •Airtel •jio
  • 4. VodafoneAirtel Jio SIM Card Market Most preferred Poor network Most preferred Poor network Good networkLeast preferred As per the analysis, people preferred to buy jio sim card over Vodafone and airtel. The network of JIO SIM CARD is very poor. Vodafone and airtel has good network sharing equal number of rating.
  • 5. Vodafone Airtel Jio SIM Card Market Most preferred Poor network Easily Available Bad service Good service Unavailable As per our survey, all the sim cards are easily available. Airtel provides best services as compared to VODAFONE & JIO.
  • 6. Vodafone Airtel Jio SIM Card Market Most preferred Poor network Cheap scheme Inadequate Plans Adequate plans Costly Scheme JIO & AIRTEL have best schemes compared to Vodafone. JIO doesn’t provide any postpaid plans. AIRTEL have best postpaid and prepaid plans.