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This document discusses engaging stakeholders during an organizational transformation at a UK council. [1] It outlines the council's people transformation strategy with seven workstreams to fix issues, change approaches, and try new things. [2] The 2010 UK spending review provided urgency for large savings and faster change. [3] The document discusses how the council informed, educated, and engaged stakeholders, moving from a "we know best" to a joint partnership approach.

Educating, Informing
&
Engaging Stakeholders

Jackie Kelly, Corporate Head of Organisation Development
Gareth Hopkins, Organisation Development Manager

Our change journey

New New New HR Transformation
Council CEX Structure programme
formed begins

Successful transition in delivering savings, a new political
leadership and service continuity.
However, key transformational challenges for council
remained

Our People approach
Creation of a People transformation
strategy.

Made up of seven work-streams this
involved:
•Fixing things that needed it
•Changing existing approaches
•Trying something new

Aspirational nature to the programme.

CSR 2010

October 2010 – Comprehensive Spending Review provides the burning
platform to accompany the transformational change aspirations.
This meant a huge savings requirement and increase in pace

Creating the Conditions for Success - The New Deal for staff

How did we engage?
Informing Informing,
Engaging Educating
Educating
Engaging
Telling a story Asking Stakeholders Creating joint story
to tell us their story

•Professional advisory •Listened •Partnering
•Policy making •Reflected •Joint
•We know best •Acknowledge •Innovation
•We have power others power •Reflective power
•Sole accountability •Create •Joint accountability
accountability

Stakeholder mapping exercise
Choose a topic of work that you
have just begun or will begin
imminently

Map all your stakeholders out using
the matrix opposite

For those stakeholders who fall into
Box B, C or D, think of what things
they would like to
-Know about,
-Understand,
-Challenge you on

Top tips
K.I.S.S keep it short and simple- with messaging ensure there is
consistency of theme even if delivery is different. Think about
language, terminology

K.I.T – keep in touch- you need to manage all stakeholders and
keep them informed

M.O.D - move on don’t dwell, it is easy to ‘rest’ especially after a
big intensive exercise, but you need to keep on top of the next
big /change

Contact details

Jackie Kelly, Corporate Head of Organisation Development
jackie.kelly@shropshire.gov.uk

Gareth Hopkins, Organisation Development Manager
gareth.hopkins@shropshire.gov.uk

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