8. • Founded in 1998 to bring together business leaders, policy
makers, scientists, and other experts to provide credible
information, straight answers and innovative solutions to
address global climate change.
• As of Nov 9, the Pew Center on Global Climate Change is operating
under a new name and funding structure: The Center for Climate
and Energy Solutions (C2ES)
9. • Founded in 1998 to bring together business leaders, policy
makers, scientists, and other experts to provide credible
information, straight answers and innovative solutions to
address global climate change.
• As of Nov 9, the Pew Center on Global Climate Change is
operating under a new name and funding structure: The
Center for Climate and Energy Solutions (C2ES)
19. Energy Efficiency Schools Challenge
• 8,000 people engaged over 15 schools in 4 states
• 14 million lbs CO2 and $1.7 million potential savings
Make an Impact: Schools’ Challenge
21. • Reporting essential to Make an Impact
• Online metrics
• Website traffic, calculator registrations, potential and committed CO2
lbs avoided, potential and committed dollars saved, social media
engagement, e-newsletter signups, etc.
• Offline metrics
•Event attendance, volunteer hours, media mentions, etc.
Make an Impact: Metrics and Reporting
22. • 8,900 Calculator Registrations
• 29,447,000 Potential Pounds of CO2 Avoided
• $7,467,800 Potential Dollars Saved
• 4,090 Calculator Registrations
• 24,078,370 Potential Pounds of CO2 Avoided
• $5,836,842 Potential Dollars Saved
• 1,807 Calculator Registrations
• 6,591,814 Potential Pounds of CO2 Avoided
• $2,891,490 Potential Dollars Saved
Make an Impact: Program Results
24. Building a Successful Program Lifecycle
Support from the top
to develop & scale
Measure to
Identify core
demonstrate
messaging & metrics
success & adapt
Engage using
multiple strategies to
educate & empower
MAI: Creating Effective Engagement
26. ENGAGE Through a Variety of Approaches
• Create a culture of
sustainability
• Emphasize sustainability on all
fronts
• Utilize all available
communications channels
• Be flexible to adapt and use
new strategies
From Compliance to Engagement
27. EDUCATE with Effective Language and Messaging
• Information available and
accessible
• Find the right message
– “save money at home”
– “make for a cleaner community”
– “live happier and healthier”
• Use “responsive chords” to
connect with the audience
– Associate an idea with
something the target audience
already believes
From Compliance to Engagement
28. EMPOWER by Making Employees Part of Solution
• Create meaningful
opportunities for employees
• Share business progress on
sustainability
• Show how employees can
contribute
From Compliance to Engagement
29. Employee Engagement: Overcoming Challenges
Challenges Solutions
Competing time • Easy to use, integrated, and tangible benefits
commitments • Visible buy-in from leadership
& priorities
Varying interest • Range of engagement – from easy to intensive
& sophistication • Messaging on energy efficiency and dollar savings
Geographic diversity • Localized resources and programming – online/offline
Limited resources • Focus on practical and affordable
Difficulty tracking • Comprehensive metrics and monthly reporting
behavior change & • Ongoing engagement and follow up
impacts
30. Employee Engagement: Lessons Learned
• Lesson 1: Get C-Suite Buy-In
• Lesson 2: Make It Relevant
• Lesson 3: Plan for Ongoing Engagement
• Lesson 4: Make It Measurable
