Organizational Creativity and Innovation
Organizational Creativity“Creation of a valuable, useful new product, service, idea, procedure, or process by individuals working together in a complex social system.”Woodman, Sawyer and Griffin (1993)Group CharacteristicsOrganizations are complex systems
Opposing ForcesCreativity and Control can be considered opposing forces
Dynamic TensionResourcesNeed to manage the tension between Creativity and Control
The ModelInnovationInnovation is supported when there is high congruency
StrategyInnovation?Leader or Follower
Open or Closed
Product or Process
Incremental or Radical
Short or Long TermAlign innovation strategy with environment and organization
EnvironmentEnvironment influences and is influenced by components

Organizational Model for Creativity