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The hitchhiker’s guide
To UXing without a UXer
Wednesday, 1 May 13
Chrissy Welsh
Senior UX Consultant
Wednesday, 1 May 13
Why do this talk?
Wednesday, 1 May 13
The ELEPHANT in the room!
Wednesday, 1 May 13
“I want to build great
things... I start out with
good intentions but it
always turns out rubbish...
what happened?”
Wednesday, 1 May 13
A B
Wednesday, 1 May 13
A B
Wednesday, 1 May 13
A B
Great Experience
Easy Interfaces
Happy Users
Wednesday, 1 May 13
A B
Great Experience
Easy Interfaces
Happy Users
Wednesday, 1 May 13
Wednesday, 1 May 13
What will you learn?
Wednesday, 1 May 13
What will you learn?
• How important it is to have one vision
• How to think like a user
• Why you should wireframe and how to do it
• How to make a throwaway prototype
• How to evaluate your work
• & Finally when to scrap it and start again
Wednesday, 1 May 13
“A journey of a thousand miles begins with one small step.”
Wednesday, 1 May 13
The Vision
Wednesday, 1 May 13
The Vision - Do you have one?
Wednesday, 1 May 13
Print this out...
Wednesday, 1 May 13
Print this out...
“What one thing do
you want it to do well?”
Wednesday, 1 May 13
Wednesday, 1 May 13
The User - Who are they?
Wednesday, 1 May 13
The User - Who are they?
• Really think & write out
who will use your app/
website
• Write out their age,
education job etc.
• Name them - for
example Arthur Dent
Wednesday, 1 May 13
The User - What are they doing?
Wednesday, 1 May 13
The User - What are they doing?
• Where are they going?
• What are they trying to
achieve?
Wednesday, 1 May 13
Why, crazy lady, are you
making me name
imaginary people?
Wednesday, 1 May 13
Wednesday, 1 May 13
Example “I just want to buy what I want and get out”
James Dent
32 years old
Product Manager
Key Goals
Knows what he wants to buy
Doesn't want to browse
Behaviors
Gets bored quickly
Wants quality products
We Must
Clearly show key features
Show only relevant offers
We must never
Provide fluffy product descriptions
Overwhelm with choice
Wednesday, 1 May 13
What does it look like in real life?
Wednesday, 1 May 13
This?
Wednesday, 1 May 13
...or this?
Wednesday, 1 May 13
Wireframes
Wednesday, 1 May 13
Why wireframe?
Wednesday, 1 May 13
Why wireframe?
• Fast layouts
• Easy to see if you have everything you need
• Fast to iterate on
• Cheaper than changing code
Wednesday, 1 May 13
Why wireframe?
Wednesday, 1 May 13
Why wireframe?
Having one
idea is great
Wednesday, 1 May 13
Why wireframe?
Having one
idea is great
Iterating on an
idea is better
Wednesday, 1 May 13
Why wireframe?
Having one
idea is great
Iterating on an
idea is better
Trying multiple
ideas gives you
the best solution
Wednesday, 1 May 13
What does it look like... really?
Wednesday, 1 May 13
What does it turn into?
Wednesday, 1 May 13
What if I want to use software?
Wednesday, 1 May 13
Some Tools - listed
• Pen & Paper - Super Fast
• Balsamiq Mockups - Fast if you’re scared of paper
• Axure - Less fast but High Fidelity
• Photoshop - Use if a client is going to look at it
• Illustrator - If you dont like Photoshop
• InvisionApp - Link those bad boys!
Wednesday, 1 May 13
Prototypes
Wednesday, 1 May 13
Prototypes - also for mobile!
Wednesday, 1 May 13
Real Examples
Wednesday, 1 May 13
What if I want to use software?
Wednesday, 1 May 13
Evaluate - Put on the shoes
Wednesday, 1 May 13
Other ways to gather data?
Wednesday, 1 May 13
Wednesday, 1 May 13
“Greatness doesn't
take shortcuts”
Wednesday, 1 May 13
...another cool way
Wednesday, 1 May 13
What if I can’t evaluate it fairly?
Wednesday, 1 May 13
Find a friend!
Wednesday, 1 May 13
Here’s what it looks like
Wednesday, 1 May 13
And when it doesn’t go as expected?
Wednesday, 1 May 13
And when it doesn’t go as expected?
Wednesday, 1 May 13
Keep it or bin it?
Wednesday, 1 May 13
Wednesday, 1 May 13
The end?
Wednesday, 1 May 13
• How important it is to have one vision
• How to think like a user
• Why you should wireframe and how to do it
• How to make a throwaway prototype
• How to evaluate your work
• & Finally when to scrap it and start again
What we have covered
Wednesday, 1 May 13
Chrissy Welsh (@chrissywelsh)
Question Time
Wednesday, 1 May 13
Wednesday, 1 May 13

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