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for the Newbie and Beyond Come Out of Your Shell
Intro Marcy Kellar – SharePoint Design User Experience Design Information Architecture Content Management I LOVE Twitter
Poll Who uses Twitter? Live tweeting? Assignment:  Live tweet this presentation
Goals Increase Understanding Professional Growth Complete Two Action Items
What Is Twitter? Micro-blogging tool 140 characters or less  Published online, publicly or privately
What Is Twitter? Conversations
What Is Twitter? Conversations
Examples
Twitter Doesn’t Replace Human Interaction
How to use twitter
Learn Twitter Lingo @username Following Tweet #hashtag Direct Message Retweet #FollowFriday TweetUp
Twitter Etiquette Be yourself.  Casual and friendly. If you like a particular message, retweet it.  Provide some real value.  Don’t spam people.  Links Additional Resources http://thecommunicationbreakdown.wordpress.com/2010/04/15/what-makes-a-good-twitterer/ http://www.cio.com/article/480318/Twitter_Etiquette_Five_Dos_and_Don_ts_
Why would I want to use twitter?
Sharing
News
Knowledge
Interactions
Technology
Community
Getting Real Interact with Your Heroes
Collaboration
Twitter Tools
Twitter Tools Stay Connected TweetDeck Seesmic Tweetie* Gowalla Create a community Mr. Tweet   Analyze Your Influence Twitalyzer Twitfluence Integrate LinkedIn TweetMeMe
Maximize Efforts by Integrating Tools
TweetDeck
Tweeb IPhone only (sorry) Twitter analytics and Twitter follower management app  http://www.tweebapp.com/
Tweeb On-demand stats that always includes fresh, up-to-date data.  Clean, crisp, and intuitive "Summary" dashboard with trends for tweets, followers, buzz, and clicks.  See if what you are tweeting is creating any "Buzz" by checking out those who are mentioning or retweeting you. Tweeb supports Twitter retweets and will also show you who is retweeting you.  Better understand follower engagement by viewing click data for tweets that include bit.ly or j.mp links in the “Clicks” tab.  http://www.tweebapp.com/
Stories
Best of SharePoint Conference
MIX10
Action Items Create Account Follow @marcykellaraccount Explore http://search.twitter.com Safe “Entry-Level” Tweeting Announce when you post a blogs Retweet your coworkers tweets
Things to Remember		 Don’t Be Afraid - We all mess up when tweeting.  No one is perfect.  Follow - Don’t take it personally if someone stops following you.  Retweet - Give credit where credit is due
Resources Twittervision.com Twitalyzer.com Twitter Guide Book Twitcleeaner.com HOW TO: Retweet on Twitter 101 Twitter Tools

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Twitter for the Newbie: How to Use Twitter

Editor's Notes

  1. This presentation was written for my team and is specifically for Collaboration consultants for Microsoft SharePoint
  2. GoalsThis isn’t how to use twitter for a social It’s about professional growth and learningYou must do two action items at the end. I’ll be watching and I will hound you
  3. Twitter is basically a bunch of conversations happening all the time worldwide in cyberspace. These conversations happen if you just watch them or if you participate in them.
  4. The conversations on twitter are dialogues that are called tweets
  5. Many types of tweets – These examples - SP2010 links - News tweet - connections - SP2010 information - Philosophy
  6. Funny video on tweets in real life.
  7. There are many benefits to using twitter.
  8. @usernameFollowingTweet#hashtagDM or Direct Message RT or Retweet#FollowFridayTweetUp
  9. Be yourself. Casual and friendly.If you like a particular message, retweet it. Post links to articles and sites you think folks would find interesting—even if they’re not your sites or about your company.Make sure your tweets provide some real value. You know better than we do what is valuable, but here are few examples to spark ideas:Offer Twitter exclusive coupons or dealsTake people behind the scenes of your companyPost pictures from your offices, stores, warehouses, etc.Share sneak peeks of projects or events in developmentDon’t spam people. Twitter’s following model means that you have to respect the interests and desires of other people here or they’ll unfollow you. The most common way to run afoul of that understanding—and to thus look like a spammer—is to send unsolicited @messages or DMs, particularly when you include a promotional link
  10. Our experiences are valuable to others. I just wanted to use this photo
  11. Twitter usually has the real results before a news team can confirm it. Best demonstrated in catastrophic events
  12. Use tools like bit.ly and tinyurl.com to shorten urls so that you can add them to your tweets and stay under 140 char.uYou can create a bit.ly account and keep track of what you share.
  13. By Sharing Interactions, you create a story. When you share knowledge that is relevant to you or that you find interesting, you communicate something about yourself. When you interact with other people, you speak volumes about who you are. If you deliver the same messages and interactions over and over, you build a personal brand. What you tweet and how you trend tells the world about you.You may just be seen as a guru
  14. The latest news doesn’t come up to the top on Google. The most relevant contextual timely information is on twitter.
  15. People want to be around “people like me”
  16. The world becomes flat.No high horses I get to interact with my HeroesAn Event Apart Speaker: Jared Spool
  17. CollaborationIF you establish a community, you have many “people like you” at your finger tips if you have a problem to solve.
  18. Tweeb is a Twitter analytics and Twitter follower management app for the iPhone and iPod Touch. It's the only app that provides a simple, digestible, and comprehensive view of how you’re doing on Twitter
  19. Tweeb is a Twitter analytics and Twitter follower management app for the iPhone and iPod Touch. It's the only app that provides a simple, digestible, and comprehensive view of how you’re doing on Twitter
  20. Was with Joel when we both experienced REAL TIME TWITTER RELATED customer service for the first time
  21. At Mix10 conference. The most active tweeters were rewarded by a point system. I was in the top 100. Darn, I was 127