SlideShare a Scribd company logo
Does the Hill Watch YouTube?  Marci McCoy-Roth, co-director, Kids Are Waiting campaign officer, The Pew Charitable Trusts [email_address]
Web Executive Seminars Online Video for Policy Impact October 29, 2008 National Press Club Washington, DC Learn more: www.forumone.com/video
How many kids are  in the US foster care system? Half a million
How long will they stay in  foster care? Two years  on average.
About the Kids Are Waiting Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Youth Engagement Goals ,[object Object],[object Object],[object Object]
 
Video Campaign: Attempt #1 ,[object Object]
Video Campaign: Attempt #2
Video Campaign: Attempt #3 Targeting the Hill ,[object Object],[object Object],[object Object]
www.youtube.com/watch?v =GI89ORHVg-o
Challenges ,[object Object],[object Object],[object Object],[object Object]
Results: Does the Hill watch YouTube?
Outcome: Bill signed into law Oct 7 ,[object Object],[object Object]
Conclusion: Three Take-Aways ,[object Object],[object Object],[object Object]
www.kidsarewaiting.org
LEARN MORE: www.forumone.com/wes   Web Executive Seminars

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