The document discusses plans for developing a mobile retail shopping application for an Indian retailer called Ezone. It summarizes that the application will provide a one-stop mobile shopping platform allowing users to shop anywhere, anytime through an intuitive interface. It then outlines the design and development process, presenting wireframes and storyboards of key application screens. Finally, it discusses how the application will benefit Ezone by extending their brand reach and enhancing the customer experience through innovative features.

1. Retail Mobility
Transforming the digital arena
1

2. Contents
The Great Indian Mobile Revolution
Customer’s power of digital
Retail ‘Mobile’ Therapy
Solution | We Propose
Proof of Concept
How do we make it happen?
Future Ready - Are We?
2

3. The Great Indian Mobile Revolution
Mobile
(R)evolution
A quick stroll in the streets of Mumbai and you will be
convinced that you are in a fully connected community.
Cutting across socio-economic, cultural and political
classifications, the mobile phone is the one common feature
to everyone in India.
Currently, India has 554.8 million mobile users -the fastest
growing market in the World!
As per the latest statistics, India has a total 150 million
internet users of which there are 87.1 million mobile internet
users .
Truth be said- we are slowly moving from the mobile
revolution to the Mobile Internet Revolution!
Source
http://blog.bcwebwise.com/tag/mobile-internet-trends
http://www.indiadigitalreview.com/news/india-has-5548-mn-mobile-users-1432-mn-internet-users-study/14350
3

4. • Indian Consumer has become Conversant,
Mobile and is consistently looking for better
experience.
• Multi Touch-points like websites, mobile
apps and social media have empowered the Indian
consumer.
• Consumer Interaction with the brand has
gone to another level with the advent of social
media, blogs, reviews etc.
•Device Agnostics- It might be that the user
started watching a film at home on their TV,
continued watching it on their Smartphone on the
way to work, and finished watching it in bed at
night on their tablet.
Customer’s power of digital
4

5. An increase in Smartphone adoption and usage is giving retailers and brands with substantial
new opportunities to target shoppers - at any time or any place.
Retail ‘Mobile’ Therapy
Research concludes
• Total number of Mobile Internet
users will increase more than
fivefold to 450 million in India.
• People don’t just shop on their
phones because of the convenience
of mobility; one of the survey
results indicated that 74% of
shoppers do mobile shopping at
home.
Indian e-commerce market is
likely to double in size to more
than $3 billion within three years.
And is estimated to reach to reach
a whooping $76 billion by 2021.
Retail Market
Hence providing multiple touch points for the customer to interact with the brand will be a huge
differentiating factor.
Source
http://articles.timesofindia.indiatimes.com/2013-06-10/internet/39872337_1_e-tailing-mobile-internet-users-technopak
http://forbesindia.com/blog/technology/mobile-technology-in-growth-markets-the-revolution-continues/
5

6. Pictographic
Shopping on the GO!
ONE STOP BUY
ANY WHERE
ANYTIME
HASSLE FREE
QUICK & EASY
6

7. Solution: mobile app
One stop
Mobile Retail
Shopping
Application!
A Mobile Application* that will provide users with
a platform to shop anywhere anytime.
The application should have
Easy and Hassle free Shopping
Intuitive Interface
Easy and fast Navigation
Simple Clutter free design
Solution |We Propose
7
* Targeting Android and iOS users in India

8. Our Approach
Gather
Client shares the
brand vision, strategy,
target customer
segments, existing art
work and brand
guidelines.
Client provides access
to current analytics
data across digital
properties
Understand
Interactive Consultants
conduct a primary and
secondary research on
Brand, Users and Market
Prepare a Creative Brief
Establish design
parameters and success
criteria
Ideate
Interactive Designers
storyboard key user
journeys and moments
of truth
Conceptualize design
through mood-board
Create design concepts
Present
Present ideas and
concepts to key
stakeholders.
Validate for techno-
economic feasibility
Validate with end-users
Refine based on
feedback
Develop
Fine tune finalized
ideas
Create detailed design
Develop clickable
prototypes
Implement
Write design
specifications
Provide design
support to
implementation
teams
Test on browsers and
devices
8

9. 9

10. Design Process | Storyboarding
User is provided with a
clean, simple and easy
to navigate homepage.
The promotions in the
center look interesting
and he wants to
explore more.
User upon clicking the
right control button in
the phone is provided
with some more
navigation options.
User finally reaches his
desired product page.
He is happy with the
images provided and
flips between ‘Details’
and ‘Review’ Tab to
know more about the
product.
10

11. Mobile Phones
Computers and Laptops
Cameras
Tablets
TV’s
Audio
More
>
>
>
>
>
>
>
Grab the Deal
Sony HandyCam X8798
•Lorem ipsum
dolor sit amet,
•Consectetuerad
•Lorem ipsum
dolor sit amet,
Know More >>
C Copyright 2013 EZONE
Wireframe |Homepage
11

12. Mobile Phones
Computers and Laptops
Cameras
Tablets
TV’s
Audio
More
>
>
>
>
>
>
>
Grab the Deal
Sony HandyCam X8798
•Lorem ipsum
dolor sit amet,
•Consectetuerad
•Lorem ipsum
dolor sit amet,
Know More >>
Provision to track order
Promotion banner with call to
action
Retained ‘Deal of the Day’
feature as in the website
Intuitive Search
Upfront login / register option
C Copyright 2013 EZONE
Wireframe |Homepage
12

13. Apple iPhone 4
Black, 16 GB
Rs: 34566
Apple iPhone 4
Black, 16 GB
Rs: 34566
Apple iPhone 4
Black, 16 GB
Rs: 34566
Apple iPhone 4
Black, 16 GB
Rs: 34566
Apple Phones
Filter by
FeaturesBrand Price >
Sort by Popularity <
Wireframe |Product List Page
C Copyright 2013 EZONE
13

14. Apple iPhone 4
Black, 16 GB
Rs: 34566
Apple iPhone 4
Black, 16 GB
Rs: 34566
Apple iPhone 4
Black, 16 GB
Rs: 34566
Apple iPhone 4
Black, 16 GB
Rs: 34566
Apple Phones
Filter by
FeaturesBrand Price >
Sort by Popularity <
C Copyright 2013 EZONE
Mobile Optimized menu
Important features like Sort and Filter
visible upfront for user convenience
Clean and clutter free product list page
with minimal content
Wireframe |Product List Page
14

15. Wireframe |Product Details Page
Apple iPhone 4
Black, 16 GB
Rs: 34566
Add to Cart
Product Code: TH54366FFH
Shipping: Free!
List Price: 35999
EZONE Price: 34566
1 Year Warranty Apple India Warranty and
Free Transit Insurance.
Details Reviews
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15

16. Option for viewing more images of
the product
‘Add to Cart’ option visible upfront
to urge immediate action from the
user
User can flip between details and
customer reviews
Wireframe |Product Details Page
16
Apple iPhone 4
Black, 16 GB
Rs: 34566
Add to Cart
Product Code: TH54366FFH
Shipping: Free!
List Price: 35999
EZONE Price: 34566
1 Year Warranty Apple India Warranty and
Free Transit Insurance.
Details Reviews
Lorem ipsum dolor sit amet, velit
contentiones his id, ne quando
lucilius singulis eum. His ne case
invenire laboramus. Aliquip
nusquam ad ius, cum legendos
eleifend at. Est ut quis constituto.
Ut cum affert habemus postulant,
sea id veri bonorum, malis
recteque his ei. Est ut quis

17. Future Ready – Are We?
17
Innovative and
Interactive features
Extended Brand
Presence
Enhanced Experience &
User Engagement
Integrated Marketing
Plan
Through this application
we can provide the user
with an array of
innovative features like
QR code scan, track
shipment feature,
multiple delivery options,
wish-list etc
The mobile app functions
as another touch point
with the user. It is hence
an extension of the
existing brand. In this case
Ezone can benefit with
further reach and better
brand recall.
A well designed app can be
an effective way to delight
the customer and
strengthen the brand. This
app will help users connect
and engage through User
Generated Content -
promoting deeper brand
engagement.
The app can be a propellant
for the bigger marketing
plan – reflecting the brand
elements and brand
personality to successfully
create the desired brand
image for Ezone
Such a solution will provide Ezone with a number of benefits, strengthening the brand and
keeping it future ready-

18. TEAM
For this project we anticipate
following roles to support this
engagement
 Lead Consultant
 Interaction Designers
 Visual Designer
 Mobile developers
TIMELINES
We plan to complete the front end
development in 9 Weeks
We are prepared to kick-off the
project within 10 business days of
final work contract.
COMMERCIALS
We anticipate a pricing of around
USD 32,000 for this Mobile
Application front end UI creation
Note: Final pricing will depend on
the actual scope and timelines of
the engagement.
How do we make it happen?
18
Please refer to the
attached excel sheet
for detailed pricing
and timelines.

19. 19
Chaitra Subhakaran
Digital Strategist | Thinker | Writer