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Implementation of Digital Media - Workshop for UNDP - Environment & Energy

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Yolanda Ma Jinxin
Yolanda Ma Jinxin

This is the last session of the digital media workshops I delivered at United Nations Development Programme (Beijing Office), to its Environment and Energy Team.

Business
1 of 19
Digital Media Workshops UNDP – Environment & Energy Session 3: Implementation MA Jinxin (Yolanda) July 29, 2010
UN Millennium Campaign http://endpoverty2015.org/ http:// www.standagainstpoverty.org /
UN Millennium Campaign
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UN Millennium Campaign ,[object Object]
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Implementation – Org.
The WAVE Model The 3 W Questions Finding Your A udience Use V ersatile Tools E ngage Your Audience
The 3 W Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding Your A udience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hu Jintao Han Han
Use V ersatile Tools Topics Style/Tone Frequency Goal Text/ Video/Sound? Contributors Communication Plan
E ngage Your Audience
UNDP’s Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation - Individuals
 
Be Digital , Be Social G row together
Reference ,[object Object],[object Object],[object Object],[object Object]
About the Speaker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Implementation of Digital Media - Workshop for UNDP - Environment & Energy

Editor's Notes

  1. Photo source: http://img.webmd.com/dtmcms/live/webmd/consumer_assets/site_images/articles/health_tools/baby_milestones_1_slideshow/getty_rf_photo_of_baby_cruising_on_stairs.jpg
  2. Han Han: http://hiphotos.baidu.com/yang2008108/pic/item/6ab12afcf3652ceefd037f07.jpg Do research, interviews and surveys within country offices The first audience is the educated public: journalists, teachers, NGO's and others People want to know: what are they doing? who's doing it? how much money is there? how is it being spent? Bonus: comm targeted at the general public will be easily understood by all other audiences
  3. It takes on average 9 months to build a fully functioning community, where you have converted outsiders to passive, active or even passionate members Engagement through purposeful dialogue. Listening Engaging, initiating and creating Measuring and responding
  4. UNDP's work will always be more complex than the story that is effective for the general public really deep and requires so much knowledge that most people don't have 2. UNDP's purpose is to improve human development but the orgnization does not communicate what that menas for humanity. UN's internal activities Too often, the subject matter is UNDP itself instead of the communities it helps
  5. Photo source: http://www.flickr.com/photos/chipsmith/3207638822/