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Workshop 4: Storytelling with Digital Video Day 1: Storytelling with digital video                    Day 2: Creating, sharing and distributing videos This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)
          Program Overview
Day One:  Agenda AGENDA OUTCOMES Using videos – Best practices Storytelling framework for effective videos Creating your video Leave the room ready to create videos. FRAMING ,[object Object]
Hands-on time: how to use flip camera,[object Object]
To understand what makes a good NGO video and the process of creating one
To introduce basic shooting techniques and practice with Flip camera  ,[object Object]
Icebreaker Share Pairs: What is one thing you already know or want to learn about using video for your NGO?
Field Team video
Why Use Videos Red Cross – Be A Hero  Global Rights – Maghreb Team
How can videos help NGOs Putting face on the cause Sharing fun
How can videos help NGOs Saying thank you Advocacy
How can videos help Videos Public service announcements Animation
Why NGOs should tell stories? Stories are a great marketing tool used by for-profit and non-profit organizations. Why do most of us effortlessly remember many television commercials? Because the commercial tells stories that we can identify with.
Storytelling 2.0 Create Your Video Story
Types of Stories The story of self (organization) – this is the story about the organization’s mission, objectives, strategy or accomplishments.  The story of us (community) – this is the story of the target group with/for whom the organization is working – women, youth, children, civil society, journalists or people with health problems.  The story of now (change the world) – this is the story of your cause. This helps to connect your organization’s work to similar efforts across the globe.
Digital Storytelling You can amplify the impact of your story by creating a video and distributing it widely.  Storytelling 2.0 incorporates best principles of good storytelling and also effectively leveraging social media.  Social media makes creating, remixing, and sharing stories between nonprofits and their stakeholders easy and fluid.
Tips for Digital Storytelling Choose a story and video genre Keep it short and simple Be genuine Add audio – music or narration Check legal issues Respect privacy and security Give credit
How to use Flip Camera
Shooting Tips for the FLIP Camera
Use A Tripod
Five Types of Framing
Hand-on time: shooting your video Participants will work to record short (2-3mins.) movies using their flip camera.  Choose from the following themes:  ,[object Object]
Speak about the cause that your organization supports: Talk about the significance of cause that your organization supports. For example, you can focus on women’s empowerment, environmental protection, workforce development, education etc.
Highlight a successful project/program of your organization: You can talk about a any recent/ongoing project that highlights your organization’s accomplishments
Share your experience of E-Mediat Workshops: Feel free to share your experience of E-Mediat training workshops  Optional
Thank you videos
Options for the video themes can be localized,[object Object]
Save file from camera to computer
Add Title ,[object Object]
From Camera to Computer
Create Movie
Add Titles
Include Credits
Include Background Music
Name and Save Your Movie
Flip Software creates your movie
Share participant videos
What did you learn today? What is still not clear? What do you need to move forward? What is the most important thing you want to learn tomorrow? Reflection and Closing
Day Two: Agenda OUTCOMES AGENDA Leave the room ready to set up YouTube accounts and share videos. Overview of creative process Edit video on Movie Maker   Sharing & distributing videos Reflection FRAMING ,[object Object]
Market your videos,[object Object]
To understand the basics of setting and using a YouTube Channel,[object Object]
Introduction to Movie Maker
Import video clip into Movie Maker 1 3 2 5 4
Edit video clips 1 2 4 3
Edit video clips  5 6 7 8
Adding music and sounds 1 2 3 4
Adding music and sounds 5 6 7
Adding Narration 1 2 4 3
Adding Narration 5 6 7 8
Adding video transitions and video effects 1 2 3
Adding video transitions and video effects 4 5 6
Adding video transitions and video effects 1 2 3
Hand-on time: upload & edit video on Movie Maker- Part I
Hand-on time: upload & edit video on Movie Maker – Part II
YouTube YouTube exceeds 2 billion views a day.  This is nearly double the prime-time audience of all 3 major U.S. broadcast networks combined. Average Person Spends 15 minutes a day on YouTube 70% of YouTube’s traffic comes from outside of the U.S. Over 3 million people are connected and auto-sharing to at least one social network. YouTube videos are showing up in Google first-page results

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E-Mediat Workshop 4 - Storytelling with Digital Video (PowerPoint)

Editor's Notes

  1. State that the program is managed by IIE and publicly acknowledge funding by the U.S. Department of State Middle East Partnership Initiative (MEPI).Workshop 4: Storytelling with Digital VideoDay 1: Storytelling with Digital VideoDay 2: Creating, sharing and distributing videos
  2. Give a verbal overview of the programhttp://www.emediat.org/main/program-overview/The program outcomes are: Increase CSO/NGO knowledge, access and skills to use new media effectively to advance their unique missions and strengthen their organizationsImprove communication between CSO/NGO leaders and key stakeholders and between CSO/NGOs and their communities of peers around the worldImprove communication between CSO/NGOs and governments in the MENA regionThe five-workshop agenda is an intense schedule and a lot to cover and implement in a very short time frame. While you will be exposed to many tools and techniques, it is not an expectation that every organization will implement all tools presented in the workshops at the deepest level to reach the above outcomes.
  3. This template is from Grove Consulting.
  4. Give a brief introduction
  5. 9:00-9:30 Introduction and Review Agenda Share pairs: Do a share pair. Ask people to find a partner in the room and share the answers. Tell them that if they see you raise your hand, it is the signal to stop talking and be quiet and raise their hands. What is one thing you already know or want to learn about using video?
  6. Play the video that your team has already recorded for introducing the agenda of Workshop 4.
  7. 9:30 – 11:00 Why Videos? Best practices from NGOsVideos can communicate your organization’s message to large audiences in more personalized ways. You can make an emotional connection with your sponsors, target audience and potential volunteers. Images and music in a video help you to transcend language barriers and connect to a global audience. Once you upload your organization’s video on a sharing site like YouTube your message will reach to millions; even if they can’t comprehend your languages they will be able to comprehend the emotion in the video.
  8. Putting face on the cause: NGOs usually communicate their cause through mission statements which are abstract and text heavy; videos put a face on the cause. Sharing fun: Many online viewers aren’t interested in watching videos about social causes on YouTube. Instead, they want to laugh and be entertained; share more entertaining videos
  9. Saying thank you: Videos are a great way to show appreciation for your supporters and donors.Advocacy: There are several examples of using videos to advocate support for social issues.
  10. PSA: Nonprofits work to raise awareness of an issue, affect public attitudes and stimulate action through public service announcements.Animation: Many nonprofits use animation to simplify complex messages. Use of animation with text and/or audio helps to capture attention and deliver the message in subtle ways.
  11. 11:15 – 12:15 Using Videos fro storytellingWhy is storytelling important?Telling a story is the easiest way to get out the message and attract a larger audience. Stories help to make connections and leave lasting impressions.
  12. Before producing anything, decide what your narrative is. What is the message you are trying to deliver? Powerful videos are often under 2 minutes long, at most no longer than 3 minutes. It isn’t just making the video; it is also about sparking conversation.Audio adds emotion.You have to abide by legal issues and get permission in writing to take a photo or video of someone and post them on the InternetIf you use an image or resource created by someone else, give credit and link to the original creator
  13. 1:15 – 1:30 How to use your flip cameraShow video introducing basic features of flip camera: : http://www.youtube.com/watch?v=mh6s9gNoFro
  14. 1:30 – 2:45 Hands-on time: shooting your videoResources:http://witnesstraining.wordpress.com/2-equip/equipment-101/flip-cameras/http://www.youtube.com/watch?v=NG1LKJ_ZRrk&feature=player_embedded
  15. Use a tripod if possible to avoid camera shake. There is a traditional tripod mount on the bottom of the flip camera, also you can get an inexpensive tripod and attach a chairNo tripod? You can your hand, but support it with your hand attached it at your elbow.
  16. Framing: Framing your shot well is very important. Good framing will largely go unnoticed by your audience but a badly framed shot is instantly recognizable. Trust your eye on this as almost everyone has a natural ability to compose a well-framed shot really without trying.
  17. 3:00 – 4:45 Make simple edits and share videosSteps for transferring video from flip camera to your computer:Insert camera USB into computerSave file from camera to computerAdd Title
  18. Highlight the files you want to save – they turn blueClick on save
  19. It is now in the monthly file
  20. Click create movieDrag your clip into the “create movie” screenClick full length
  21. Check “include title”
  22. Check the “include credits”
  23. You can add music files to your videoNote: We shall work with more sophisticate editing tools on Day 2
  24. The default is to save it in your monthly folder
  25. The bar indicates that it is making the movie
  26. All participants upload their newly created videos from previous session to their computersAsk the participants to play their videos and share what changes they made after the test video
  27. 4:45 – 5:00 Reflection exerciseDo a series of “Share Pairs” where people ask and answer these questions:What did you learn today?What is still not clear?What do you need to move forward?What is the most important thing you want to learn tomorrow? Then gather in a circle, and have everyone share one word about how they are feeling and why.
  28. This template is from Grove Consulting.
  29. 9:00 9:30 Overview of creative process1. Strategy: It is important to align your videos to your social media plan. Link video to SMART objectives Worksheet will help participants to do so. Participants should be encouraged to think through how they will use the video to support the organization’s social media and communication objectives, identify potential stories, how they might package them – a series or stand alone, where to cross post, and think about the last step – sharing.2. Shooting: This is what you did using your flip camera on day 1. While shooting you will have to keep in mind issues like framing, lighting, audio quality and lightning. 3. Editing: Whether you are using the simple software with the Flip camera or fancy software, you will need to some editing. With the flip camera, it is best to do “in-camera editing” – that you only shoot what you’ll actually use. 4. Publish and share: Publishing is about uploading a video on YouTube. Set your videos free – publish to more than one location. You also need to think about your ladder of engagement - how you will cross post your stories to other channels and get people excited about the video and share with others.5. Listen: Don’t just focus on your story, encourage your network to share their stories about your organization’s work. Encourage responses and invest time in the feedback loop through blog and Facebook comments.
  30. 9:30 – 11:30 Introduction to Movie MakerThe contents pane shows clips, effects, or transitions you're working with while you create your movie, depending on the view you're working with. You can change the view to show thumbnails or details. You can drag clips, transitions, or effects from the contents pane or a collection from the collections pane to the storyboard/timeline for your current project. The storyboard is the default view in Windows Movie Maker. You can use the storyboard to look at the sequence or ordering of the clips in your project and easily rearrange them, if necessary. This view also lets you see any video effects or video transitions that have been added.The timeline view provides a more detailed view of your movie project and allows you to make finer edits. Using the timeline view you can trim video clips, adjust the duration of transitions between clips, and view the audio track.
  31. Import videoLocate the video clip that you want to importPreview the video clip in Movie MakerDrag imported video clip to Movie Maker StoryboardSave the Movie Maker Project
  32. Switch to timeline viewZoom in for better editingPreview screen buttonsPause the video to edit the clip
  33. 5. Split video clips6. Repeat clipping if required7. Delete video clips that you don’t want8. Trim the video clips as you desire
  34. Importing audio fileAudio clips can only be added in the Timeline viewAudi files have their own TimelineAlign audio with first picture
  35. 5. Timeline view of audio clip6. Shorten an audio clip7. Music and pictures are lined up
  36. Find the starting place for narrationClick the microphone icon in the Timeline paneShow more narration optionsAdditional options for narration
  37. 5. Save the narration in Movie Maker6. Narration audio clip is added to Timeline7. Return to main Movie Maker window8. Narration clip added to collection window
  38. Change to Storyboard viewUse the Menu to access video transitionsSelect a video transition
  39. 4. Apply the selected video transition5. Apply video transitions to all pictures6. Add video effects
  40. Choose Title and Credits from MenuPlace your Titles and CreditsEnter a Title and Subtitle for the Movie
  41. 11:45 – 12:45 Hand on time: upload and edit video on Movie Maker Part IParticipants can upload their videos from day 1 to the movie makerThey might also add supplemental photos to the video, add music or special effectsAllow participants to play with the various features of Movie Maker to edit and improve their video quality
  42. 11:45 – 12:45 Hand on time: upload and edit video on Movie Maker Part IAllow time for further editing
  43. 2:45 – 3:15 Creating YouTube account and uploading videos
  44. Go to http://tinyurl.com/6xurk3lto set up your YouTube
  45. Steps for setting up a YouTube accountGo to YouTube.com and click the Sign Up linkEnter your e-mail address and a passwordFill in the Re-type Password and Username fieldsIn the Location drop down list, select the country where you liveEnter your postal codeClick to select your genderType the characters from the colored box into the Word Verification filedCheck the terms of Use, Privacy Policy box after you read all the legal terms.Click the Create My Account button
  46. Show video on uploading to YouTube: http://www.youtube.com/watch?v=9w-gQAwS2ucSteps for uploading video on YouTubeClick the Upload link at the top of the YouTube pageClick the Upload video button to browse for the video file you’d like to upload to the site. Select the file you want to upload and click OpenAs the video file is uploading, enter as much information about your video as possible in the relevant files (including Title, description, Tags and Category). You’re not required to provide specific information, but the more information you include, the easier it is for users to find your videoClick the save changes button to save the updates you’ve made to the video fileYou can upload up to 10 video files in a single uploading session
  47. 3:30 – 4:45 Share and distribute videosEncourage participants to tweet about their video, add it on their organization’s Facebook account and websites.Participants should comment on each other’s videos and suggest improvements.Field teams can upload some videos on their Facebook page.
  48. 4:45 – 5:00 Reflection exerciseDo a series of “Share Pairs” where people ask and answer the following questions:What did you learn today?What is still isn’t clear?What do you need to move forward?What is the most important thing you want to learn tomorrow?Then gather in a circle, and have everyone share one word about they are feeling and why.