12. Some Ideas to Find Keywords What your business is (“Internet marketing agency”) How you help your clients (“Rank first on Google”, “Romantic getaway”) Products you sell (“Search Engine Optimization”) Similar or competing products (“vacuum cleaner”, “XM-100”) Attract the right audience (“how to increase productivity”)
17. Relevancy Use common sense Think about the buying cycle:“best 2011 cars” > “2011 Jeep Grand Cherokee” > “Jeep dealerships in Los Angeles”
20. Choosing the Right Keywords Primary Keywords (5-15) 50% Broad 50% Long-Tail 1 page per keyword Secondary Keywords (100-500) 100% Long-Tail Up to 10 related keywords per page (e.g. “black electric guitar”, “Taylor acoustic guitar”, “buy a Taylor guitar in Oklahoma City”)
22. Keyword Analysis for PPC Test ALL your keywords Set up the Google AdWords tracking code (Tools > Conversions) See which ones bring you traffic And which ones bring you SALES/LEADS