I've done the Website analysis and Competitor Analysis and Website Wireframe for the website www.shoefetish.com All this data has been made using Google Adwords
Jabong.com is an Indian e-commerce fashion retailer founded in 2011 that sells apparel, footwear and accessories. It has a large selection of products from both international and domestic brands. Jabong uses an inventory-based model, sourcing products and storing them in its warehouses for fulfillment. It aims to provide customers with a superior shopping experience through on-time delivery, multiple payment options including cash-on-delivery, and 24/7 customer service support. Some of Jabong's strengths include strong funding, in-house logistics and variety of products, while weaknesses include lack of infrastructure and consumer mindset.
The document outlines the business plan for an e-commerce shoe company called Wall Street Shoes. It discusses the business model, which involves customizing handmade shoes. It also covers the website development using themes like WooCommerce, revenue model from customer purchases, target market of upper/middle class individuals, and marketing strategies using social media. Payment options including bank transfer and cash on delivery are provided.
The document proposes developing an adjustable high heel shoe called "The Prive" that monitors the wearer's health metrics. Key features include heels that can be adjusted electronically, monitors that track distance, pace, calories burned, and time spent at different heel heights. A website would provide a personalized account to view walking history and receive health tips. The target market is fashion-conscious professional women aged 20-40. The summary outlines plans to address issues of style, sales, positioning, and marketing through fashion designers, seasonal collections, high-end retailers, online sales, a PR campaign, and celebrity endorsements.
The document discusses consumer behavior related to fashion shopping and provides an analysis of the Shoeby shoe company's website. It finds that visual appearance, rich information, and product visualization can influence consumer perception and impulse buying. An evaluation method called "The User Experience Honeycomb" identifies important facets for online retail like being usable, findable, credible and valuable. Shoeby's objectives include increasing sales and brand awareness among its target market of women aged 25-35. Competitor analysis of sites like H&M, Mexx and Esprit reveals effective online marketing strategies used.
The document summarizes an investment opportunity in an Indian footcare brand. It highlights the large and growing market potential in India. The brand aims to be the first locally tailored brand competing with global comfort brands using technology like AI and foot scanning. It will offer customized footwear based on foot profiles for maximum comfort. The experienced founding team previously worked at companies like Jabong, Paytm Mall, and Tata 1mg. The brand is seeking $2 million in funding which will be used for technology, sales and marketing, working capital, and product development.
A 25-slide presentation, conceptualized, designed, and visualized following the case provided by organizers of "Analytics 2.0" in 2021. A renowned brand of footwear company was struggling to grab the market with the scope of online and in-store branding only during the pandemic.
This document provides an overview of ANDRO, a clothing company that aims to provide gender-neutral clothing options. It discusses research conducted including literature reviews, field research in physical and online stores, clothing taxonomies, audience demographics from surveys, and interviews. An architectural strategy and technological implementations are proposed. User testing was conducted on two iterations of a website. The document concludes with validation results and references.
The document compares three major online lingerie brands in India - Zivame, Clovia, and PrettySecrets. It provides details on their target markets, founders, funding, product offerings, pricing, marketing strategies, and performance metrics. Zivame has the largest market share and funding while Clovia has grown faster than PrettySecrets in recent years. The analysis finds that all three brands focus on different keywords and have room to improve their mobile apps and customer experience across online and offline channels.
Jabong.com is an Indian e-commerce fashion retailer founded in 2011 that sells apparel, footwear and accessories. It has a large selection of products from both international and domestic brands. Jabong uses an inventory-based model, sourcing products and storing them in its warehouses for fulfillment. It aims to provide customers with a superior shopping experience through on-time delivery, multiple payment options including cash-on-delivery, and 24/7 customer service support. Some of Jabong's strengths include strong funding, in-house logistics and variety of products, while weaknesses include lack of infrastructure and consumer mindset.
The document outlines the business plan for an e-commerce shoe company called Wall Street Shoes. It discusses the business model, which involves customizing handmade shoes. It also covers the website development using themes like WooCommerce, revenue model from customer purchases, target market of upper/middle class individuals, and marketing strategies using social media. Payment options including bank transfer and cash on delivery are provided.
The document proposes developing an adjustable high heel shoe called "The Prive" that monitors the wearer's health metrics. Key features include heels that can be adjusted electronically, monitors that track distance, pace, calories burned, and time spent at different heel heights. A website would provide a personalized account to view walking history and receive health tips. The target market is fashion-conscious professional women aged 20-40. The summary outlines plans to address issues of style, sales, positioning, and marketing through fashion designers, seasonal collections, high-end retailers, online sales, a PR campaign, and celebrity endorsements.
The document discusses consumer behavior related to fashion shopping and provides an analysis of the Shoeby shoe company's website. It finds that visual appearance, rich information, and product visualization can influence consumer perception and impulse buying. An evaluation method called "The User Experience Honeycomb" identifies important facets for online retail like being usable, findable, credible and valuable. Shoeby's objectives include increasing sales and brand awareness among its target market of women aged 25-35. Competitor analysis of sites like H&M, Mexx and Esprit reveals effective online marketing strategies used.
The document summarizes an investment opportunity in an Indian footcare brand. It highlights the large and growing market potential in India. The brand aims to be the first locally tailored brand competing with global comfort brands using technology like AI and foot scanning. It will offer customized footwear based on foot profiles for maximum comfort. The experienced founding team previously worked at companies like Jabong, Paytm Mall, and Tata 1mg. The brand is seeking $2 million in funding which will be used for technology, sales and marketing, working capital, and product development.
A 25-slide presentation, conceptualized, designed, and visualized following the case provided by organizers of "Analytics 2.0" in 2021. A renowned brand of footwear company was struggling to grab the market with the scope of online and in-store branding only during the pandemic.
This document provides an overview of ANDRO, a clothing company that aims to provide gender-neutral clothing options. It discusses research conducted including literature reviews, field research in physical and online stores, clothing taxonomies, audience demographics from surveys, and interviews. An architectural strategy and technological implementations are proposed. User testing was conducted on two iterations of a website. The document concludes with validation results and references.
The document compares three major online lingerie brands in India - Zivame, Clovia, and PrettySecrets. It provides details on their target markets, founders, funding, product offerings, pricing, marketing strategies, and performance metrics. Zivame has the largest market share and funding while Clovia has grown faster than PrettySecrets in recent years. The analysis finds that all three brands focus on different keywords and have room to improve their mobile apps and customer experience across online and offline channels.
The e-commerce industry has advanced significantly, and marketplaces have played a crucial role in that development. A marketplace is an online venue that enables numerous sellers to present their wares to a sizable audience. Marketplaces are now essential in today’s digital environment for businesses to connect with consumers and for consumers to access a variety of goods and services. Due to the growth of e-commerce, organisations must comprehend the crucial factors to consider while developing an online marketplace. If you want a leading E-Commerce Development Company to build a functional and responsive e-commerce site for your business, contact Vxplore Technologies, the Best Ecommerce Website Development Company In India.
The document describes a virtual 3D fitting room solution called Dressformer that can be integrated into online apparel stores and social networks. Dressformer allows users to try on digital clothing using an avatar and get realistic simulations of how items would fit and look. This solution aims to reduce online shopping returns by helping users find properly fitting items. Dressformer's technology can automatically generate 3D models of clothing from only two photos through intelligent data analysis and geometric modeling of fabric behavior and fit.
Vfit is a shoe fitting system that allows online shoppers to scan their feet and compare the scan to the internal dimensions of shoes. This helps shoppers find the proper size and fit, which can reduce the high rate of returns for online shoe purchases. The system was tested in malls and health clubs, where it was well received. Retailers can see a return on investment within 4 months by adopting the Vfit system to improve sales and reduce costs from returns.
To introduce the Fastrack shoe brand in India, a media plan will utilize sponsorship of cricket events, marathons in four major cities, and advertisements in TV, malls, and theaters. The target audience is youth aged 13-25, especially males and females aged 17-22. The communication goals are to create hype around the brand to drive foot traffic and sales of 10 million pairs of shoes in the first year. Effectiveness will be measured by tracking store foot traffic, shoe sales, and brand engagement online and at events.
It contains the Media Plan as to how Fastrack can plan for the communication of its new product.
It consists of the Marketing Objective, Target Audience and Communication Task.
It also include the measurement of the result of the communication strategy. The measurement is on the basis of Action, Involvement and Communication.
C9 Airwear Brand Strategy. Categories of products --> Leisurewear, Airwear, Innerwear. Quantastic has done a complete competitive analysis and suggested a strategic roadmap for scaling the brand to masses
Tailored Fit Startup Weekend PresentationNat Eliason
1. The document discusses a proposed recommendation system called Tailored Fit that would provide personalized clothing recommendations to users based on their preferences and shopping behavior.
2. Tailored Fit would generate revenue from affiliate commissions, paid sponsorships from retailers, and sales of aggregated customer analytics and trends data.
3. Customer validation responses were overwhelmingly positive about the idea of Tailored Fit, noting how it would save time shopping and recommend clothes aligned with individual styles. Businesses also expressed interest in the customer analytics that Tailored Fit could provide.
The document discusses factors to consider when purchasing women's clothing, such as quality materials that will last through multiple washes. It recommends thoroughly researching brands online to find reviews and determine a company's reputation for quality. Mustard Clothing is highlighted as one brand that focuses on modern manufacturing and marketing systems to design, produce, and sell high-quality products that satisfy customers. Contact information is provided for Mustard Clothing's Bangalore store.
The document discusses the online fashion and lifestyle market in India. It provides statistics on the current size and growth rate of the market. It also examines competitor strategies for websites like Myntra, Jabong, Fashionara, and others. A dipstick survey was conducted in Bangalore with 20 respondents to understand consumer awareness and perceptions of online shopping. The survey found that most shop online for impulse purchases and deals. While websites, convenience, and variety are attractive, many remain skeptical or prefer touching clothing in person. Positioning statements for different websites are also presented.
Impresso Footwear Pvt. Ltd. is a sports shoe company based in Ahmedabad, India that produces shoes under the brand name "Impresso". The company's objectives include creating a strong brand image, providing high quality products, gaining market share, and achieving profitable growth. Impresso's mission is to provide strong, durable sports shoes to athletes worldwide. The company analyzes customer needs and wants to guide product design and focuses on segmenting, targeting, and positioning itself in the sports shoe market in Ahmedabad. Impresso utilizes a variety of marketing strategies including celebrity endorsements, print and outdoor advertising, sales promotions, and distribution through both retail stores and online channels to promote brand awareness and sales.
The Mughal gardens of India were landscaped gardens built by the Mughals. They combined symmetry, geometry and floral designs with reflective pools of water. The most famous examples are the Shalimar Gardens in Kashmir and the Taj Mahal in Agra.
Smart Parts is an Indian company that exports automotive components such as spark plugs, oxygen sensors, and distributors. It aims to be the leading global provider of auto spare parts through reliable performance, ergonomic design, customization, and a diverse product range. Smart Parts has over 50 years of experience in the automotive industry and supplies parts for vehicles worldwide.
This document discusses search engine marketing (SEM) and pay-per-click (PPC) advertising. It defines SEM as paid listings that include search engine optimization (SEO) techniques as well as PPC advertising. The major PPC platforms are Google AdWords, Bing Ads, and Yahoo Search Ads. The document then discusses how to lower the cost per click (CPC) in PPC campaigns through techniques like improving ad quality scores, expanding keyword research, refining keywords with negative keywords, and optimizing ad text and landing pages.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
The e-commerce industry has advanced significantly, and marketplaces have played a crucial role in that development. A marketplace is an online venue that enables numerous sellers to present their wares to a sizable audience. Marketplaces are now essential in today’s digital environment for businesses to connect with consumers and for consumers to access a variety of goods and services. Due to the growth of e-commerce, organisations must comprehend the crucial factors to consider while developing an online marketplace. If you want a leading E-Commerce Development Company to build a functional and responsive e-commerce site for your business, contact Vxplore Technologies, the Best Ecommerce Website Development Company In India.
The document describes a virtual 3D fitting room solution called Dressformer that can be integrated into online apparel stores and social networks. Dressformer allows users to try on digital clothing using an avatar and get realistic simulations of how items would fit and look. This solution aims to reduce online shopping returns by helping users find properly fitting items. Dressformer's technology can automatically generate 3D models of clothing from only two photos through intelligent data analysis and geometric modeling of fabric behavior and fit.
Vfit is a shoe fitting system that allows online shoppers to scan their feet and compare the scan to the internal dimensions of shoes. This helps shoppers find the proper size and fit, which can reduce the high rate of returns for online shoe purchases. The system was tested in malls and health clubs, where it was well received. Retailers can see a return on investment within 4 months by adopting the Vfit system to improve sales and reduce costs from returns.
To introduce the Fastrack shoe brand in India, a media plan will utilize sponsorship of cricket events, marathons in four major cities, and advertisements in TV, malls, and theaters. The target audience is youth aged 13-25, especially males and females aged 17-22. The communication goals are to create hype around the brand to drive foot traffic and sales of 10 million pairs of shoes in the first year. Effectiveness will be measured by tracking store foot traffic, shoe sales, and brand engagement online and at events.
It contains the Media Plan as to how Fastrack can plan for the communication of its new product.
It consists of the Marketing Objective, Target Audience and Communication Task.
It also include the measurement of the result of the communication strategy. The measurement is on the basis of Action, Involvement and Communication.
C9 Airwear Brand Strategy. Categories of products --> Leisurewear, Airwear, Innerwear. Quantastic has done a complete competitive analysis and suggested a strategic roadmap for scaling the brand to masses
Tailored Fit Startup Weekend PresentationNat Eliason
1. The document discusses a proposed recommendation system called Tailored Fit that would provide personalized clothing recommendations to users based on their preferences and shopping behavior.
2. Tailored Fit would generate revenue from affiliate commissions, paid sponsorships from retailers, and sales of aggregated customer analytics and trends data.
3. Customer validation responses were overwhelmingly positive about the idea of Tailored Fit, noting how it would save time shopping and recommend clothes aligned with individual styles. Businesses also expressed interest in the customer analytics that Tailored Fit could provide.
The document discusses factors to consider when purchasing women's clothing, such as quality materials that will last through multiple washes. It recommends thoroughly researching brands online to find reviews and determine a company's reputation for quality. Mustard Clothing is highlighted as one brand that focuses on modern manufacturing and marketing systems to design, produce, and sell high-quality products that satisfy customers. Contact information is provided for Mustard Clothing's Bangalore store.
The document discusses the online fashion and lifestyle market in India. It provides statistics on the current size and growth rate of the market. It also examines competitor strategies for websites like Myntra, Jabong, Fashionara, and others. A dipstick survey was conducted in Bangalore with 20 respondents to understand consumer awareness and perceptions of online shopping. The survey found that most shop online for impulse purchases and deals. While websites, convenience, and variety are attractive, many remain skeptical or prefer touching clothing in person. Positioning statements for different websites are also presented.
Impresso Footwear Pvt. Ltd. is a sports shoe company based in Ahmedabad, India that produces shoes under the brand name "Impresso". The company's objectives include creating a strong brand image, providing high quality products, gaining market share, and achieving profitable growth. Impresso's mission is to provide strong, durable sports shoes to athletes worldwide. The company analyzes customer needs and wants to guide product design and focuses on segmenting, targeting, and positioning itself in the sports shoe market in Ahmedabad. Impresso utilizes a variety of marketing strategies including celebrity endorsements, print and outdoor advertising, sales promotions, and distribution through both retail stores and online channels to promote brand awareness and sales.
Similar to Website analysis and Competitor Analysis and Website Wireframe (11)
The Mughal gardens of India were landscaped gardens built by the Mughals. They combined symmetry, geometry and floral designs with reflective pools of water. The most famous examples are the Shalimar Gardens in Kashmir and the Taj Mahal in Agra.
Smart Parts is an Indian company that exports automotive components such as spark plugs, oxygen sensors, and distributors. It aims to be the leading global provider of auto spare parts through reliable performance, ergonomic design, customization, and a diverse product range. Smart Parts has over 50 years of experience in the automotive industry and supplies parts for vehicles worldwide.
This document discusses search engine marketing (SEM) and pay-per-click (PPC) advertising. It defines SEM as paid listings that include search engine optimization (SEO) techniques as well as PPC advertising. The major PPC platforms are Google AdWords, Bing Ads, and Yahoo Search Ads. The document then discusses how to lower the cost per click (CPC) in PPC campaigns through techniques like improving ad quality scores, expanding keyword research, refining keywords with negative keywords, and optimizing ad text and landing pages.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
3. Targeted Demography
Fashion conscious people who want
stylish and comfortable footwear in
budget and premium segment.
Gender : Females
Age group : 15 to 45 years
Geographical : Pan India
4. Concept/Service
The website is an online footwear retail store.
Our company - Shoe Fetish ,specialises in
delivering customised footwear at your
doorstep. With our 3D Designer you choose the
shape, colour and height of your shoes; we
custom make your design and ship anywhere in
the world in around 3 weeks.