SlideShare a Scribd company logo
Okay, This is how
the home screen of
app looks like!
Cursor points
out to Pay bill
or Recharge.
Vodafone,
This is what
you want me
to do first ?
Okay, Too
Many options
For home
Screen!
It might confuse
The user about
What to do
First!
I won’t call it a
Good onboarding
Experience.
Anyway, Let’s
Click on Login
And see what
Vodafone has in
Store for us!
Ohh,
Vodafone
ZooZoo is
saying Hello
to me, Hello!
Cursor
Directly points
to the field!
Great!
Nice copy!
Nice CTA,
Moreover
verb in copy
above
reinforces
CTA
I don’t seem to
understand
reason of
creating
cognitive
noises here!
Won’t Just sms
Suffice ?
What is the
use of asking
users to
choose!
Dear
Vodafone,
Don’t tell me
that you want
your users to
leave your app
& go check
their email for
OTP and come
back! Seriously
:O
If SMS did
not work you
could have
given other
options later
like verify by
call etc
But email ?
I don’t seem
to
comprehend
reasoning
behind using
it here.
Anyway, Let’s
click on SMS
and see what
happens :)
Nice! Cursor
directly
points to
field and wait
you are
automatically
detecting
OTP for me.
So nice of
you!
Good use of
permission
to read my
SMS.
Seems like
that you are
not that bad
afterall,
Vodafone!
Let’s go!
OMG, How do
you know my
name ?
I know, I know
you fetched it
from your
Database.
Great!
And you are
welcoming me.
It’s always nice
to be welcomed.
Thank you for
that.
Let’s quickly
setup my profile.
I am excited
now!
Ohh, I can
select my
favourite
zoozoo! And
all of them
look so
cute :-*
My Name is
autofilled for
me with an
option to edit
that. Great!
So is the
phone
Number
Cursor should
have directly
pointed here!
But no trouble
you seem to be
doing good
lately, Vodafone!
Let’s go
Nice use of
Animation!
Keeps the
tone light
and
engages the
user while
the app
sends data
to the
server!
Overall,
Nice!
What do you
have in store
for me, Dear
menu ?
Wait I will
explore you
later!
Neat, Clean!
Okay, The
very first
thing you
me to do is
probably
quick
recharge!
Fair enough
will try that!
Seems Like a
menu, Self
explantory.You also have
amazing offers
curated for me!
Great, Will
also check that
out.
Let’s try to do quick
recharge!
Why not
number
keypad ?
Ohh wait,
Seems like I
can also enter
some sort of
name.
Nope, It does
not work!
Ohh you
Vodafone why
are you
making things
complex for
users ?
What are
you doing
here ?
You are utter
distraction
from UX
point of view!
Vodafone,
you want me
to
concentrate
on quick
recharge or
this rupee
symbol
menu.
Moreover,
from UI point
of view it
does not
even let me
click on Go
button
properly.
Vodafone, we expect better from your UX team,
App Suffers from poorly designed Information Architecture.
There are unnecessary steps involved. And app keeps asking you to redirect
you to some website and open browser.
Really ?
You made an app so that you could redirect your users to browser for their
needs , Vodafone :O
App has been downloaded 10+ million times on Google Play store but it still is
an epitome of bad UX.
UX Meter will soon publish a redesigned version of
Vodafone app keeping UX at its core. UX Meter will
publish wireframes and Lo-fi prototypes for all UX
challenges of Vodafone app.

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Vodafone app UX analysis

  • 1. Okay, This is how the home screen of app looks like! Cursor points out to Pay bill or Recharge. Vodafone, This is what you want me to do first ? Okay, Too Many options For home Screen! It might confuse The user about What to do First! I won’t call it a Good onboarding Experience. Anyway, Let’s Click on Login And see what Vodafone has in Store for us!
  • 2. Ohh, Vodafone ZooZoo is saying Hello to me, Hello! Cursor Directly points to the field! Great! Nice copy! Nice CTA, Moreover verb in copy above reinforces CTA
  • 3. I don’t seem to understand reason of creating cognitive noises here! Won’t Just sms Suffice ? What is the use of asking users to choose! Dear Vodafone, Don’t tell me that you want your users to leave your app & go check their email for OTP and come back! Seriously :O
  • 4. If SMS did not work you could have given other options later like verify by call etc But email ? I don’t seem to comprehend reasoning behind using it here. Anyway, Let’s click on SMS and see what happens :)
  • 5. Nice! Cursor directly points to field and wait you are automatically detecting OTP for me. So nice of you! Good use of permission to read my SMS. Seems like that you are not that bad afterall, Vodafone! Let’s go!
  • 6. OMG, How do you know my name ? I know, I know you fetched it from your Database. Great! And you are welcoming me. It’s always nice to be welcomed. Thank you for that. Let’s quickly setup my profile. I am excited now!
  • 7. Ohh, I can select my favourite zoozoo! And all of them look so cute :-* My Name is autofilled for me with an option to edit that. Great! So is the phone Number Cursor should have directly pointed here! But no trouble you seem to be doing good lately, Vodafone! Let’s go
  • 8. Nice use of Animation! Keeps the tone light and engages the user while the app sends data to the server! Overall, Nice!
  • 9. What do you have in store for me, Dear menu ? Wait I will explore you later! Neat, Clean! Okay, The very first thing you me to do is probably quick recharge! Fair enough will try that! Seems Like a menu, Self explantory.You also have amazing offers curated for me! Great, Will also check that out. Let’s try to do quick recharge!
  • 10. Why not number keypad ? Ohh wait, Seems like I can also enter some sort of name. Nope, It does not work! Ohh you Vodafone why are you making things complex for users ? What are you doing here ? You are utter distraction from UX point of view! Vodafone, you want me to concentrate on quick recharge or this rupee symbol menu. Moreover, from UI point of view it does not even let me click on Go button properly.
  • 11. Vodafone, we expect better from your UX team, App Suffers from poorly designed Information Architecture. There are unnecessary steps involved. And app keeps asking you to redirect you to some website and open browser. Really ? You made an app so that you could redirect your users to browser for their needs , Vodafone :O App has been downloaded 10+ million times on Google Play store but it still is an epitome of bad UX. UX Meter will soon publish a redesigned version of Vodafone app keeping UX at its core. UX Meter will publish wireframes and Lo-fi prototypes for all UX challenges of Vodafone app.