The document outlines the fundamentals of search engine optimization (SEO), explaining its importance, techniques, and the inner workings of search engines like Google. It details strategies for improving website visibility, such as optimizing keywords, enhancing page structure, and avoiding common pitfalls. Additionally, it discusses tools and methods for boosting search engine rankings and traffic to websites.

1. Search Engine Optimizationby Michel Habib

2. AgendaSEO, What? Why? And Who?

3. Search Engines Magic, How do they do it?

4. Google Page Rank Secret Formula.

5. Optimization Techniques to Rank #1 in Search Engines.

6. Picking Powerful Keywords.

7. Getting your pages into the Search Engines.

8. Create Pages That Search Engines Love.

9. Avoid Things that Search Engines Hate.

10. Using Link Popularity to boost Page Position.

11. Tools You can never SEO without.

12. References

13. QuestionsWhat is SEO?Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural“ search results.

14. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.

15. If the site appears in the first search results page, it has a greater chance to be visited, since few people make it to the second page, and rarely make it to the third page

16. Note: Google can show only up to 1000 results in any search query.Whyis SEO Important?2008 – Internet users in the United States carry out almost 10 billion searches a month at the major search engines.

17. About 50% of all web site visitors reach the site through a search engine.

18. August 2007 – 750 million people carried out 61 billion searches on the world’s top search sites.