This document provides an overview of keyword research and analysis (KRA) for SEO purposes. It discusses collecting keywords from sources like analytics, tools, and competitors; analyzing keywords for relevance, competition, and popularity; and filtering keywords. The presenter's experience includes SEO, PPC, and social media marketing. KRA is important for off-page SEO, advertising, blogging topics, and social media. The stages involve collecting, searching, analyzing, and filtering keywords. Tools discussed include Google Keyword Tool, KeywordSpy, and SEMRush.

1. SEO FundamentalsKeyword Research and AnalysisPresented by: Asif Anwar

2. About the PresenterSEM Account Manager for Blueliner Marketing, LLCLearning about SEO since the meta age, i.e. 2001Started Professional SEO in 2003Started Multilingual SEO in 2005Started PPC in 2008Started Social Media Marketing in 2007ASIF ANWAR@SEOExpertBD/asifanwarpathikwww.seoppcsmm.com

3. Why KRA?To plan Offpage SEO and Link Building StrategyTo find the best keyword to advertiseTo understand competitionTo find topics for bloggingTo find the best keyword for SEOFor planning your social media marketing

4. Stages of KRACollectSearchAnalyzeFilter

5. Collect Keywords

6. Sources of KeywordsWeb Analytics Historic KeywordsTools: AdWords KW Tool, SEMRush, KeywordSpy, SpyfuGoogle Webmaster Search QueriesCompetitors’ Organic and PPC KeywordsKeyword CombinationAdWords or PPC Campaign Keywords

7. Before You StartIdentify your products and serviceIdentify your brand valueIdentify your competitionIdentify your target markets (B2C vs. B2B)Identify you potential products (Verticals)

8. PracticeProduct/ServiceBrandsCompetitionTarget MarketsVerticals

9. Keyword TypesProduct or Service Keywords (MP3 Player)Brand Keywords (Sony MP3 Player)Modifier Keywords (Portable MP3 Player)Entity Keywords (MP3 Player Shop)Geographic Keywords (MP3 Player Shop in Dhaka)Demographic Segmented Keywords (Pink MP3 Player for Women)Call to Action Keywords (Buy MP3 Player)Educational Keywords (How to buy MP3 Player)B2B Keywords (MP3 Player Wholesale)

10. Identify KeywordsPre-wordsCore-wordsPost-wordsModifier (Portable)Brand (Sony)Geographic (Dhaka)Demographic (Men’s)Call to action (Buy)Educational (How to)Major Product (Bag)

11. Major Service

12. B2B Keywords

13. Entity (Shop)

14. Geographic (Dhaka)

15. Demographic (Men’s)

16. Call to action (Buy)

17. Leather Bag

18. Ladies Leather Bag

19. Ladies Leather Bag Shop

20. Ladies Leather Bag Shop in Dhaka

21. Gucci Leather Bag Company in Dhaka

22. Buy Leather Bag in DhakaPracticePre-wordsCore-wordsPost-wordsCompanyFirmFactoryShopProviderSupplierExporterConsultantExpertDeveloperDhakaBangladesh

23. Generate Keyword CombinationUse http://bit.ly/3colkwcomgen or http://www.rolbe.com/keyword_combiner.htmOr use IBP 9.X’s Keyword Combination Generator Tool

24. Google Webmaster KeywordsGo to next pageGo below the table and download itGo below the table and download itKeep going along as long as there are at least 2 impressionsGo to Google Webmaster’s Search QueriesDownload Tables as long as there are at least 2 impressions

25. Google Analytics Historic KeywordsSort by VisitsClick Export and then CSV for ExcelChange period to start day to todayGo to next page and more pages as long as there in at least 2 visits for a keywordGo to Google Keyword ReportDownload CSV for each table as long as there is at 2 visits for a keyword

26. Find Your KeywordsGenerate a list of most important pages on your site (for existing site)Use those URLs in Google Keyword Tool (Search by URL)Search competitors’ URL in KeywordSpy (Search by Domain)Search competitors’ URL in SEMRush (Search by Domain)

27. Competitors’ KeywordsSearch in Google with important keywords to find competitorsSearch for local, near-shore, and global competitorsUse competitors’ URL in Google Keyword Tool (Search by URL)Search competitors’ URL in KeywordSpy (Search by Domain)Search competitors’ URL in SEMRush (Search by Domain)

28. Related and Peripheral KeywordsGoogle Keyword Tool Suggest Related KeywordsMicrosoft adCenter Keyword Search tool suggests related keywordsYou can find synonyms at http://www.thesaurus.comWordTracker also suggests related keywords based on meta searchIn keyword search for competitors, you will find related keywordsGoogle, Yahoo, Alexa, and Bing Suggest feature also refer related and peripheral keywordsGoogle Wheel used to suggest peripheral keywordshttp://www.quintura.com also suggests related and peripheral keywords

29. Search KeywordsandParameters

30. Tools for Searching KeywordsGoogle Keyword Tool MicroSoftadCenter Keyword ToolSEO Book Keyword Suggestion ToolKeyword Discovery Free Search Term Suggestion ToolWordstream Keyword Search ToolWordTrackerSEMRushSpyFuKeyword Spy

31. Google Keyword ToolHit SearchSelect appropriate category if requiredSelect your desired target audienceShows results of exact keywords usedPaste <100 keywords hereShows related and peripheral keywords

32. Interpret ResultsAverage Number of searches done locally in a monthAverage Number of searches done worldwide in a monthRelative Index on how competitive is the keywordMore search value = Worldwide popular keywordMore index value = more competitive or more effective keywordMore search value = Locally popular keyword

33. Other Intelligence You May NeedThe PPC Bid Price of the Keyword from Traffic Estimator of Google Keyword Tool)https://adwords.google.com/select/TrafficEstimatorSandboxShows you the estimated price per click, daily click & cost, etc.Keyword Difficulty Level Tool by SEOMozhttp://pro.seomoz.org/tools/keyword-difficulty/Shows you a % index on how tough a keyword is for SEO Keyword Effectiveness Index (KEI) by Sumantra Roy (most probably Indian Bengali) provided by WordTrackerhttp://www.wordtracker.com/find-the-best-keywordsShows you a value that tells you how effective and the keyword is, in terms of the competition

34. Analyze Keywords