The document outlines a presentation by Dan, co-founder of MyPocketMarketing, focusing on the importance of effective web design for B2C and B2B organizations. It introduces a five-step process for creating successful websites: identifying the target audience, setting S.M.A.R.T. goals, building the site, measuring performance, and ongoing evaluation. Key points include the need for fast loading times, mobile compatibility, and regular updates to ensure website effectiveness.

1. WEBSITES
that
WORK

2. Let’s chat.
Agenda
1. Who am I?
2. What’s a website for?
3. 5 Step Process
4. Case Studies

3. Hello. I’m Dan.
Co-Founder of myPocketMarketing
Marketing Director of Newmind Group
Inc
Co-Event organizer of TEDxKalamazoo
Instructor at WMU of Internet
Marketing
@DanDiggler
daniel@mypocketmarketing.com

4. What’s a
website for?

5. B2C B2B
Convert on the website
Learn about company
Engage with the brand
Research the company
Identify & compare values
Learn about the solution/product

6. B2C organizations should
strive to convert users
directly on the website
B2B organizations should
spend time building social
proof and trust

7. Step 1:
Who is it for?

9. 0.5 sec
time it takes consumers to form an opinion about your business
based on the design of your website

10. 65%
consumers who use the mobile web to do their retail research
*According to a Google Survey

11. Your website must allow
visitors to complete THEIR
goals easily.
Your website must look
good on all devices.

12. Step 2:
What goals do you have?

13. Example: InterCom

15. Examples
Generate leads ----------------------------->
Make more money ----------------------------->
Increase brand awareness --------------------->
Generate ______ leads per month
Increase conversion rate to ________% in 2016
Boost sessions in Q1 for the {kalamazoo metro
area} to ________

16. Define S.M.A.R.T. goals
based on business strategy.
Identify Metrics that
measure those goals.

17. Step 3:
Build It

18. S.M.A.R.T. Goal Feature

19. <4 sec
time in which 64% of smartphone users expect websites to load

21. Tools
They don’t matter…
sort of
WordPress
Squarespace
Wix
Joomla
Drupal
HTML/CSS/JS

22. Use goals to identify
features.
Load fast.
Work everywhere.

23. Step 4:
Measure

24. Example: InterCom

25. Example:

26. Easy to understand
dashboard.
Only choose a few metrics.

27. Step 5:
Evaluate & Evolve

29. Websites don’t work
forever.
Quarterly/yearly reviews.
Have a budget for updates.

30. Intercom
Kalamazoo

31. Goals
Increase & Automate
Communication
Increase Awareness
Attract Younger Demographic
Measure what’s going on
the basics...

32. Increase Visibility
SEO & Shareability

33. Validated proper coding
Meta tags
Social Integrations
Sitemaps
Technical

34. Increase & Automate
Communication
Integrations and off-site functionality

35. Newsletter
Next Event
Event Recap
Thought Leadership

36. Other Drips
New Subscriber New Member Member Renewal

37. Attract Younger Demographic
Visual Appeal & Device Compatibility

41. Measure what’s going on
Simple dashboard & reporting

42. Example: InterCom

43. 5 Step Process
1. Who
2. Goals (Make sure they’re S.M.A.R.T.)
3. Build
4. Measure
5. Evaluate & Evolve

44. Let’s build great
websites.
info@mypocketmarketing.com
www.mypocketmarketing.com
+1 269-783-5227