One of the great aspects of working for a strategy and design agency is the opportunity to work alongside some of the world's best brands to solve challenging problems. In doing so, we have a unique perspective into what makes each of these brands so successful. As diverse as our clients are culturally, organizationally, and from a process perspective, we're able to identify a set of common activities that directly contribute to their success building and delivering great products. In the following presentation, I discuss the seven keys to successful product design.