When we think about accessibility in the context of web technologies, we often associate it with designing products and services for those with disabilities. Yet with digital interactions becoming increasingly common—and often critical to our lives—we should really be thinking of accessibility as a universal design necessity that serves everyone's best interests. On April 24, 2014, we hosted and moderated a UXPA Meetup, where we discussed accessibility with a specific focus on methods for advancing the practice. We were joined by speakers from SSB BART Group and Kaiser Permanente, who discussed their perspectives and experiences improving accessibility for their companies and their clients. I also presented on grassroots accessibility, focusing on tools and techniques anyone can use to move the bar within their own company, whether it be a startup or established business. I hope you enjoy my presentation as much as I did creating it.