Comrade Art Director Erin Askew is back from SXSW and reporting on this year's hot trends: The Continuing Importance of Wearables. From fashion wearables to sci-fi tech drones. See Erin's take on her top 5 favorites.

1. WHAT NOT TO WEARABLE
Top 5 Most Interesting Wearables at SXSW 2015
By Erin Askew, Art Director

2. 2
Digital cobbler using 3D
printing tech to personalize
the fit of your shoe
5
FEETZ

3. 3

4. 4
ERIN’S TAKE:
Not Wearable. I wouldn’t be caught
dead in them. BUT it’s very possible
that custom printed 3D shoes have
a big role to play in the future.

5. 5
4
WRISTIFY
A bracelet that heats or cools you
designed by award-winning designer
Niccolo Casas

6. 6
ERIN’S TAKE:
Wearable. I like the sci-fi meets Slinky design. If I had one I wouldn’t have
to fight fellow Comrades for control of the air conditioner.
WHY IT’S INTERESTING
• 16.5% of all energy consumption in the US comes from air conditioning
and heating
• If the device stops one building from adjusting its temperature by just 1
degree Celsius, it will save roughly 100 kilowatt-hours per month.
• Invented by MIT students in an attempt to replace air conditioning and
heating units in an energy efficient, cost effective way.
• It’s a thermoelectric bracelet that sends pulses of hot or cold waveforms
to the wrist. This causes the wearer to feel cooled or warmed.

7. 7
3
KOVERT
DESIGNS
Designer jewelry with embedded chip
technology to provide notifications
through vibrations

8. 8
ERIN’S TAKE:
Wearable. Surprisingly not ugly at all, I would actually wear this!

9. 9
2
SOLEPOWER
A power generating
shoe insole that can
charge electronics.

10. 10
WHY IT’S INTERESTING:
• Did you know that 84% of people in Kenya have mobile phones, but only
14% of them have access to electricity
• Sole power harnesses kinetic electricity and uses it to charge a battery pack.
This can be used to charge a phone or light a room

11. 11
ERIN’S TAKE:
Wearable. Now I can trek the Pacific Coast Trail and check my Comrade email
the entire time

12. 12
1
TINITELL
A minimalist designed mobile wrist
phone featuring a GPS tracker
for kids.

13. 13
WHY IT’S INTERESTING:
• The Tinitel watch is a one
button touch phone that
allows a child to easily make
phone calls
• The app allows parents to
track and call their child
ERIN’S TAKE:
Wearable. I’ll never lose my imaginary
kids again.

14. 14
HONORABLE
MENTION
FITBARK
Fitbit for your dog!
Track your dogs activity.
ERIN’S TAKE:
Not wearable. Knowing much play
and sleep my dog is getting would
be cool for about a week.

15. THANK YOU
Art Director
erin@comradeagency.com
www.comradeagency.com
ERIN ASKEW