Presentation at Backbase for BA and UX

1. DESIGN WITH PURPOSE
Celeste North | UX Designer

2. Filmmaking
Entrepreneurship
UX Design
10 bite-size lessons learned

3. Information is power
Research and A/B Testing
Analytics and Statistics
Work hand in hand with the stakeholder

4. Focus on the user
The film fan, not the filmmaker
The customer, not the stakeholder
It’s not about you either♀

5. Get there faster
Getting one step ahead with predictive design
Build an MVP to validate before your runway runs out
Less cognitive load makes decision making easy

6. We all need constraints
Technological feasibility is always on the table
Whether is yours or others, time is money
Is this Launchpad out of the box?
Finding balance between user’s needs
and stakeholder’s dreams

7. It’s about solving problems
EntrepreneurshipDesign

8. It’s a journey
Films are about stories that connect with us
Leverage your marketing by sharing your story
Walking through a task with your userɒ

9. Less is more
The paradox of choice
Focus on one feature at a time
Less choices and less steps create more space

10. Nothing is free
Design with intention, what has no purpose is noise
Give value back as you ask commitment from users

11. Failing is part of
the process
An iterative cycle of learning, building and testing
Everybody makes mistakes, make it easy to recover

12. Everybody wants
to be happy
Delivering value is always priority
May it be an experience, content or a great story
Remember to have fun in the process

13. THANK YOU
Celeste North | UX Designer
celeste@backbase.com