The document summarizes 6 key takeaways from UX Week 2016 with Adaptive Path and Capital One. The takeaways are: 1) Design has the power to shape how we think and feel. 2) User empathy results in more informed UX. 3) Take time to reflect on your roadblocks. 4) Inspiration lives in far-away lands. 5) Turn off your autopilot. 6) Diversity + design = more innovative ideas and higher financial returns.

1. WHAT WE LEARNED FROM
UX WEEK 2016
6 key take-aways from our week with Adaptive Path and Captial One

2. 1
Design has the
power to shape how
we think and feel

3. Irene Au described design as “the culmination of intention,
values, and principles manifested in tangible form and passed
on to another.” As catalysts of behavior change, we need to
remember what we create shapes the way people experience
and interact with the world. It’s a huge responsibility. We must
be conscious of what we put out into the world, make sure it
reflects our values and virtues and that our intention is clear.
1. Design has the power to shape how we think and feel.

4. 2
User empathy
results in more
informed UX

5. While we can’t always run a marathon in our user’s
shoes, we should be able to walk a mile. Knowing how a
user wants something to work is crucial to UX success.
Go beyond your comfort zone. Live within the restrictions
that your users experience everyday, whether that’s a
restrictive diet, physical impairment, or making decisions
based upon a whole new belief structure.
2. User empathy results in more informed UX

6. 3
Take time to reflect
on your roadblocks
v
Victim
Persecutor Rescuer
Creator
Challenge Coach

7. Take a step back and realize what’s working and what
isn’t. We often see ourselves as victims of circumstances
out of our control. We tell ourselves, “If only the client
would listen to me.” Stop waiting for someone to rescue
you from your persecutor and start creating new ways to
overcome your obstacle.
3. Take time to reflect on your roadblocks

8. 4
Inspiration lives in
far-away lands

9. Whether you’re trying to innovate or improve something that
already exists, always look beyond the horizon. Parallel ideas
and paradigms can exist in the most disparate places. How can
we take cues from other diciplines and use them to transform
how we create?
4. Inspiration lives in far away lands

10. 5
Turn off your
autopilot

11. Do the opposite of what you’d normally do. If you
find yourself in a rut or feel like you’re backed into a
corner, go back and challenge the decisions that brought
you there. Drop all your assumptions and start with an
open mind.
5.Turn off your autopilot.

12. 6
Diversity + design =

13. Diversity of any form is a key differentiator in any
organization. Varying perspectives and backgrounds result
in more innovative ideas and higher financial returns.
Being surrounded by designers who varied in ethnicity,
sexual orientation, and age reinforced the importance
of diversity in the workplace, and highlighted how the
design industry is leading the charge in addressing
diversity issues.
5. Diversity + design =

14. Thank you
Ryan O’Neill
UI/UX Designer
ryan@comradeagency.com
Comradeagency.com
Brenon Kalu
UX Designer
brenon@comradeagency.com
Comradeagency.com