Lo speech di Marco Calzolari (Conversation Designer, Entrepreneur) a Creativity Day 2016, tappa di Reggio Emilia

1. Commenta in diretta su Twitter @creativityday
o taggaci su Instagram @creativity_day #cday16
People Before Products
Marco Calzolari
twitter.com/marcocalzolari
linkedin.com/in/marcocalzolari
Commenta in diretta su Twitter @creativityday
o taggaci su Instagram @creativity_day #cday16

2. 2

3. 3

4. CHE LAVORO FARAI?
4

6. Web Designer 6

7. 7

8. #domande
#creatività
#cambiamento
8

9. 9
#domande
#creatività
#cambiamento

10. 10
#domande
#creatività
#cambiamento

11. 11

12. http://i.giphy.com/yKXfUI789tA08.gif .

13. loading 13

14. 14

15. CHE LAVORO FAI?
15

16. professione ≠ persona
16

17. 17

18. 18

19. 19
http://i.giphy.com/FUEWU1wm7se64.gif .

20. 20

21. Perché?
21

22. Perché?
22

23. Sono sulla strada giusta?
23

24. curiosità ≈ insicurezza
24

25. Sono sulla strada giusta?

26. 26
Hillman Curtis (1961-2012) .https://www.youtube.com/watch?v=OdQjo9eamtY .

27. 27
Hillman Curtis (1961-2012) .

28. 28

29. flash web design 29
Hillman Curtis - Flash Web Design (2000) .

30. MTIV 30

31. target the theme 31

32. Never sell your design 32

33. 33

34. 34Re: New Media Design
Hi Marco
Indeed, you don't want to build websites.
You're looking for a way to tell someone’s story.
You opted in with tools you like and you trust, i. e. Design for the New Media.
Don't take it for granted. Sooner or later, a website won't be the best tool to tell
that story, but you'll still want to tell it.
Be prepared.
HC

35. 35Re: New Media Design
Hi Marco
Indeed, you don't want to build websites.
You're looking for a way to tell someone’s story.
You opted in with tools you like and you trust, i. e. Design for the New Media.
Don't take it for granted. Sooner or later, a website won't be the best tool to tell
that story, but you'll still want to tell it.
Be prepared.
HC

36. #senso
36

37. Be prepared.

38. 38
Che cos’è il talento?

39. Che cos’è il talento?
39

40. Che cos’è il talento?
40

41. Talento / Esclusivo 41

42. Talento / Esclusivo 42

43. Talento / Esclusivo 43

44. Talento / Esclusivo 44

45. Talento / Esclusivo 45

46. Talento / Esclusivo 46

47. Talento / Esclusivo 47

48. Talento / Omogeneo 48

49. Talento / Omogeneo 49

50. Talento / Omogeneo 50

51. Talento / Omogeneo 51

52. Talento / Inclusivo 52

53. Talento / Inclusivo 53

54. Talento / Inclusivo 54

55. Talento / Inclusivo 55

56. Talento / Inclusivo 56

57. Esclusivo Inclusivo
57

58. 58

59. Il talento è sistemico
59

60. 60Talento
Dave Ulrich
Human Asset Summit. Budapest, 25–26 October 2011.
COMPETENZA
Persona giusta,
posto e momento
giusti, giuste
competenze
IMPEGNO
Proposta di valore:
cosa posso dare?
cosa posso ricevere?
CONTRIBUTO
Come creiamo
il senso di questa
organizzazione?

61. Luck is what happens when
preparation meets
opportunity.
61
— Has been attributed to Seneca… since the 1990s.

62. 1. Competenza
62

63. 63

64. 64

65. 65

66. T-Shaped professional 66
Disposition for collaboration
Across different disciplines.
Curiosity, enthusiasm, empathy.
TDepth of skill
Contribute to creative process.
Competitive & compete
Tim Brown, CEO of IDEO (2010) .

67. π-Shaped professional 67
πDisposition for collaboration
Across different disciplines.
Curiosity, enthusiasm, empathy.
Depth of two adiacent skill
Contribute to creative process.
Competitive & compete

68. 68
m

69. Be prepared to reinvent yourself.
Be prepared to go out on a limb
occasionally, and be prepared to
do the things that you feel
strongly about.
69
— Hillman Curtis

70. 70

71. Protopia 71

72. Newbies 72

73. Linee verticali 73
π

74. 74
2.2. Impegno

75. 75
Rimanere nella scelta

76. 76
What’s my story?

77. 77
The User’s Journey – Donna Lichaw (2016) .

78. 78
Human Experience Design

79. 79
3. Contributo

80. 80
Hillman Curtis – Times Square Ads for Obama (2008) .

81. 81
Contributo

82. Competenza
82
Impegno Contributo

83. 83
Riconoscere il contributo

84. 84
Riconoscere il contributo

85. 85
#senso
Riconoscere il contributo
#talento

86. 86

88. 88

89. #futureofwork
89

90. 90
Kōnosuke Matsushita (1894-1989) .

91. 91
Kōnosuke Matsushita (1894-1989) .

92. 92
Kōnosuke Matsushita (1894-1989) .

93. 93

94. 94
1. Enriching
the Society
“Our business is something entrusted to us by society.
Therefore, we are duty bound to manage and develop the
company in an upstanding manner, contributing to the
development of society and the improvement of people’s lives.”

95. 95
2. An Employee
Is A "Client"
“For you, the essence of management is getting ideas out of the
heads of bosses into the hands of labour.
For us, the core of management is the art of mobilising and
putting together the intellectual resources of all employees in
the service of the firm.”

96. 96
3. People
Before Products
“We produce people, and we also produce electrical goods.
Business, first and foremost, is about cultivating human potential"

97. #leadership
97

98. Infinito (loop) 98
Hillman Curtis – MTIV (2002) .

99. #senso
#talento
#scambio
99

100. insieme
100
Stand By Me (Rob Reiner, 1986) .

101. The reason to designing
new media is simple:
to subtly and gently
change the world.
101
— Hillman Curtis

102. Clip HC 102
The reason to designing
new media is simple:
to subtly and gently
change the world.
— Hillman Curtis
People Before Products
Marco Calzolari
twitter.com/marcocalzolari
linkedin.com/in/marcocalzolari
#cday16