The document outlines an intrapreneurship framework, defining intrapreneurship as applying entrepreneurial behaviors within large organizations. It describes a roadmap to success that includes imagination, creativity, innovation, and persistence, emphasizing the importance of engaging with customers and challenging the status quo. The author, Marcelo Bernardes, also references corporate innovation strategies and the need for leadership to adapt to changing workforce dynamics.

1. An
Intrapreneurship
Framework
By Marcelo Bernardes
marcelo@innovatewithin.com
http://www.innovatewithin.com/

2. Intrapreneurship Defined
According to Wikipedia:
“Intrapreneurship is the act of behaving like
an entrepreneur while working within a large
organization.”

3. Paraphrasing the ‘Inventure Cycle’ (1)
● Imagination is envisioning things that do not
exist
● Creativity is applying imagination to address
a challenge
● Innovation is applying creativity to generate
unique solutions
● Intrapreneurship is applying innovation,
bringing ideas to fruition, by inspiring others’
imagination

4. Roadmap to Success (1)
● Imagination requires engagement and the
ability to envision alternatives
● Creativity requires motivation and
experimentation to address challenges
● Innovation requires focusing and reframing
to generate unique solutions
● Intrapreneurship requires persistence and
the ability to inspire others

5. Play to Win!
The InnovateWithin Way
● Imagination: talk to (internal or external)
customers and understand their challenges
● Creativity: perform a particular job with either
more efficacy or at lower cost than
alternatives (2)
● Innovation: challenge the status quo, apply
lateral thinking (3)
● Intrapreneurship: You have to fight – and win
– on two fronts (both outside and inside), in
order to succeed in corporate venturing (4)

6. References Cited
1. http://venturebeat.com/2014/09/12/entrepreneurs-need-
a-framework-for-finding-the-crucial-germ-of-a-
business-idea/
2. http://www.forbes.
com/sites/gregsatell/2014/09/12/why-your-social-strategy-
is-broken-and-how-to-fix-it/
3. http://www.entrepreneur.com/article/237401
4. http://steveblank.com/2014/03/26/why-internal-ventures-
are-different-from-external-startups/

7. Our Work in the Field
1. Corporate Innovation in a Numbers Driven World
2. Drive Corporate Innovation with Crowdfunding
3. Leadership: attract & retain millennials or fail!
4. Learn from Risk Taking and no Fear of Failing
5. What do SMAC and RGB have in common?

8. Thank You!
Marcelo Bernardes Principal Consultant
marcelo@innovatewithin.com
http://www.innovatewithin.com/
@InnovateWithin