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INTRA 
PRENEUR 
— SHIP 
Designed by Cria Global, Liga OP and Impact Hub
CHECK IN: 
DYNAMIC
GAME CHANGERS 
The Future of Business 
A global network of 
connected communities 
with the goal of enabling 
businesses and projects 
collaboratively. 
Free Webinar about what is 
intrapreneurship and how large 
companies are innovating and 
creating new growth platforms and 
better leveraging the momentum of 
their intrapreneurs.
A strategic and educational 
consultancy that helps 
organizations design 
businesses promoting 
innovation, shared value 
and intrapreneurship. 
Network of intrapreneurs from 
various sectors and organizations, 
change agents in the form 
of doing business. 
40 people - 25 companies
WE LIVE IN 
TIMES OF HIGH 
UNCERTAINTY 
AND RAPID 
CHANGES
Technology is growing 
exponentially and 
THE NEXT 
100 YEARS 
WILL BE WORTH 
OVER 20.000
9.5 BILLION The global population will reach 
in 2050
WE ALREADY USE 
1.5 TIMES MORE 
RESOURCES 
than nature regenerates annually
We are the 
ONLY SPECIES 
generating waste
ON AVERAGE, 
THE WORLD BECAME 
LESS HAPPY IN THE 
LAST 30 YEARS 
Health, education and 
income have the greatest 
impact on satisfaction
The current model 
of capitalism is 
BESIEGED 
We need to rethink the 
FUTURE OF 
BUSINESS
FRAGMENTED 
VISION
FRAGMENTED 
VISION
INNOVATION in a new way 
Assemble things
CREATIVE CHALLENGE
WHAT IS THE 
DIAMETER 
OF EARTH? 
a) 
13.000 km 
b) 42.000 km 
c) 
125.000 km 
d) 500.000 km
a) 
13.000 km 
b) 42.000 km 
c) 
125.000 km 
d) 500.000 km 
WHAT IS THE 
DIAMETER 
OF EARTH?
WHY 
IS IT RELEVANT?
75% 
of the 500 largest 
companies in the 
world in 2020 
do not yet exist * 
* Fonte: Capitalismo na encruzilhada, Stuart Hart
WHAT HAPPENS IF YOU 
DON’T INNOVATE?
HOW DO SOCIAL CHALLENGES 
AFFECT YOUR BUSINESS?
ARE YOU ATTRACTING AND 
RETAINING THE BEST TALENT? 
The new 
generation seeks: 
• liberty, autonomy, freedom 
• quality of life 
• less is more 
• well being 
• invest in their own learning in 
education and international 
experiences 
• seek meaning and spark in life
AUTONOMY 
MAESTRY 
PURPOSE
FUTURE 
OF BUSINESS 
• Global Connectedness but street wise 
- locally embedded 
• Shared value in its core 
- purpose, impact, ecosystem builder 
• Innovation through collaboration 
- open architectures, diversity, innovation 
from the edges, explores the pockets of 
innovation that already exist 
• People driven 
- leadership, talent, activates the best 
people and the best in people 
• Beyond strategy, they build cultures to 
cultivate entrepreneurial and innovative 
way of being
WHAT IS 
INTRAPRENEURSHIP?
INTRAPRENEURSHIP 
MODEL 
Challenges as boost for innovation 
Individual 
Characteristics 
Intrapre 
Organisation's Internal 
neurship Environment 
Innovation 
External 
Partners 
Individual 
Results 
Social 
Impact 
Results For 
The Company 
Individual 
Comparison 
Comparison Between Companies And Sectors
INTRAPRENEURSHIP TRANSLATE CHALLENGES 
INTO BUSINESS OPPORTUNITIES. 
Market 
Pressure 
Points 
The Social 
Challenges 
The People 
Challenge 
Intrapreneurs 
see things 
differently. 
HOW?
SOCIAL CHALLENGE: 
• Only 20% of the population in 
Kenya had access to bank 
services 
INNOVATION: 
• M-Pesa: A mobile bank system. 
Nick Hughes and Susie Lonie 
are successful today in this 
sector 
IMPACT: 
• 17 million new clients, R$47 
million transactions per day
SOCIAL CHALLENGE: 
• Tsunamis affecting millions of 
people 
INNOVATION: 
• Life, Health, Housing and 
Accidents Microinsurance 
IMPACT: 
• Millions of new clients
SOCIAL CHALLENGE: 
• High unemployment among 
young people to find their first 
job 
INNOVATION: 
• Space of learning and sharing 
for young people: 
entrepreneurship, design, 
logistcs and capabilities for 
the work 
IMPACT: 
• Lots of new people working on 
the value chain of Coca-Cola
SUSTAINABILITY IN INSURANCE - 
A STRATEGY FOR GROWTH AND PERPETUITY 
Start 
Growth 
Maturity 
Growth 
Crisis 
New Growth 
Platform 
Business 
Reorganisation 
Bankruptcy
INTRAPRENEURS 
CHARACTERISTICS 
• Curious, wrestles 
• Purpose driven 
• Understand the core of the 
business 
• Persistent and ambitious 
• Collaborative and recruiters 
• Proactive and creative 
• Activate mentors 
• To them, the company is a tool 
to realize their ambitions
THE INTRAPRENEURS 
JOURNEY
THE INTRAPRENEURS 
JOURNEY 
INSPIRA 
-TION
THE INTRAPRENEURS 
JOURNEY 
INSPIRA 
-TION 
DESIGN
THE INTRAPRENEURS 
JOURNEY 
INSPIRA 
-TION 
DESIGN 
LIFT
THE INTRAPRENEURS 
JOURNEY 
INSPIRA 
-TION 
DESIGN 
LIFT 
PROTO 
-TYPE
THE INTRAPRENEURS 
JOURNEY 
INSPIRA 
-TION 
DESIGN 
LIFT 
PROTO 
-TYPE 
SCALE
CULTURE OF 
INNOVATION 
THROUGH 
INTRAPRENEURSHIP
DIALOGUE
DIALOGUE 
AUTONOMY
DIALOGUE 
AUTONOMY 
CALCULATED RISK
DIALOGUE 
AUTONOMY 
CALCULATED RISK 
IDEAS FIRST, BUT THEY 
ARE NOT ENOUGH
DIALOGUE 
AUTONOMY 
CALCULATED RISK 
IDEAS FIRST, BUT THEY 
ARE NOT ENOUGH 
STARTUP THINKING
ANY 
DOUBTS? 
?
MY 
ACTIONS 
MY 
PROFILE 
MY ENVIRONMENT
ORGANIZATIONAL 
ENVIROMENT
POCKETS OF INTRAPRENEURSHIP 
SPLIT INTO GROUPS 
OF 2 AND INTERVIEW EACH OTHER. 
Where do I see, perceive pockets of 
Intrapreneurship aspects in my company? 
20 MINS.
PRESENTATION 
HOW DO YOUR COMPANY, IN 
RELATION TO THIS INTREPRENEURIAL 
ENVIRONMENT, LOOK LIKE? 
10 MINS.
AT WHICH STAGE OF DEVELOPMENT 
IS MY COMPANY? 
SLEEPING 
GIANT 
"Wake Up!" 
UNDERCOVER 
GUERRILLA 
"Get Official!" 
JUST 
TALK 
"Make it Happen!" 
POTENTIAL GAME 
CHANGER 
"Master and Scale"
BIGGEST CHALLENGES / ACTIONS 
SLEEPING GIANT 
"Wake Up!" 
•Raising awareness 
•Bring Sense of emergency 
•Show what others (leaders) are doing 
•Getting people out to see other things
BIGGEST CHALLENGES / ACTIONS 
UNDERCOVER 
GUERRILLA 
"Get Official!" 
•How to involve / engage senior management? 
•Create opportunities / involve management 
talk more on the subject 
•Identify within the top management who can make that 
change (gateway) 
•Map and give visibility and support for initiatives
BIGGEST CHALLENGES / ACTIONS 
JUST TALK 
"Make it Happen!" 
•Make it Happen 
•Get in Planning 
•Commitment, money and time 
•Commercial Director must find interesting 
•Try to link the initiative with a known need (connected to 
mainstream business) 
•Learn from who did it (go deep)
BIGGEST CHALLENGES / ACTIONS 
POTENTIAL GAME 
CHANGER 
"Master and Scale" 
•How the initiative connects to the core business? 
•Commercially Viable (look for alternative ways to fund it) 
•Make the Initiatives sustainable and relevant to the 
companies 
•Make projects that have already happened scalable 
•Put into practice other projects (or have space project was 
one shot?) 
•Do not settle, connect with others who are in the same sphere
OPPORTUNITIES AROUND WHERE YOU ARE 
PARTICIPANTS MOVE TO ANOTHER TABLE 
•What opportunities emerge from 
that level my company is in? 
•What is the culture? 
•What are the aspects that are enabling 
factor and what are the blockers. Are the 
founders an inspiration as enablers? 
XX MINS.
MY 
PROFILE
WHAT ROLE DO I PLAY? 
THINKER DOER ENGAGER 
• writes 
• conceptualizes (has 
to be bulletproof) 
• systematizes 
• prepares 
• talks well with top 
management 
• rational 
• safe 
• ideas well structured 
• puts resources 
• finds money 
• doesn't ask for permission 
• courage to make things 
happen 
• only happy when see 
things happening 
• no convincing others 
• he prefers to do it then to 
study how its done 
• talks about what he 
already made 
• speed to get things done 
• makes connections 
• risk free 
• can see connections 
• conversation very 
• know what's going on in 
the company 
• knows people 
• knows moments/timing 
of things 
• knows how to accomodate 
issues inside the big 
corporate calendar
THINKER, DOER, ENGAGER 
WHAT IS YOUR PROFILE AND 
YOUR ROLE IN DRIVING 
INTRAPRENEURIALLY INITIATIVES? 
•Each profile meets with their peers. 
•Show, the best of each profile 
and it’s profile 
30 MINS.
MY 
ACTION STEPS
MY ACTION STEPS 
Join with your peers (3 of each archetype) 
• What are the possible actions they could 
do in their companies? 
• Who are the other two (complementary 
archetypes) within your company? 
30 MINS. 
Connect WHO YOU ARE with 
WHAT HAS TO BE DONE in your company
MY ACTION STEPS 
• Each person with your own company peers 
• Which Change Initiave that you are envolve with has 
the innovation to drive change? 
• What are 3 action steps the participants can take 
based on the environment and my profile / qualities. 
• How could their initiative be a change agent tool? 
30 MINS. 
Connect WHO YOU ARE with 
WHAT HAS TO BE DONE in your company
STAKEHOLDER MAPPING 
• Mapping stakeholders: who are the people influence 
your decisions and how are they relation to your 
project, and its an assessment tool. 
• It can be used as action map. I want this guy to shift 
from here to there for example. 
20 MINS.
MY 
LEARNING 
COMMUNITY
• Peer learning communities and across organization. 
• Startup kit for circles. 
• Role of Impact Hubs as host for circles and activities.
IMAGINAL CELLS
THE 80/20 PRINCIPLE: 
a small percentage of the population 
does most of the work 
Malcolm Gladwell 
The Tipping Point: How Little Things Can Make a Big Difference
"WHEN THE 
NUMBER 
INCREASES 
BEYOND 10%, 
THE IDEA SPREADS 
LIKE FLAME" 
SCNARC Director Boleslaw Szymanski, the 
Claire and Roland Schmitt Distinguished 
Professor at Rensselaer
3 KEY MESSAGES
imagem da alavanca que 
representa o 
intraempreendedorismo 
(Qual é essa imagem?)
CHECK OUT: 
FEEDBACK
THANK 
YOU! 
luciana@criaglobal 
pablo.handl@impacthub.net

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Conociendo el Toolkit "Los Guerreros del Cubículo". -PABLO HANDL Y LUCIANA SHIRAKAWA

  • 1.
  • 2. INTRA PRENEUR — SHIP Designed by Cria Global, Liga OP and Impact Hub
  • 4. GAME CHANGERS The Future of Business A global network of connected communities with the goal of enabling businesses and projects collaboratively. Free Webinar about what is intrapreneurship and how large companies are innovating and creating new growth platforms and better leveraging the momentum of their intrapreneurs.
  • 5. A strategic and educational consultancy that helps organizations design businesses promoting innovation, shared value and intrapreneurship. Network of intrapreneurs from various sectors and organizations, change agents in the form of doing business. 40 people - 25 companies
  • 6. WE LIVE IN TIMES OF HIGH UNCERTAINTY AND RAPID CHANGES
  • 7. Technology is growing exponentially and THE NEXT 100 YEARS WILL BE WORTH OVER 20.000
  • 8. 9.5 BILLION The global population will reach in 2050
  • 9. WE ALREADY USE 1.5 TIMES MORE RESOURCES than nature regenerates annually
  • 10. We are the ONLY SPECIES generating waste
  • 11. ON AVERAGE, THE WORLD BECAME LESS HAPPY IN THE LAST 30 YEARS Health, education and income have the greatest impact on satisfaction
  • 12. The current model of capitalism is BESIEGED We need to rethink the FUTURE OF BUSINESS
  • 15. INNOVATION in a new way Assemble things
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. WHAT IS THE DIAMETER OF EARTH? a) 13.000 km b) 42.000 km c) 125.000 km d) 500.000 km
  • 24. a) 13.000 km b) 42.000 km c) 125.000 km d) 500.000 km WHAT IS THE DIAMETER OF EARTH?
  • 25.
  • 26.
  • 27.
  • 28. WHY IS IT RELEVANT?
  • 29. 75% of the 500 largest companies in the world in 2020 do not yet exist * * Fonte: Capitalismo na encruzilhada, Stuart Hart
  • 30. WHAT HAPPENS IF YOU DON’T INNOVATE?
  • 31. HOW DO SOCIAL CHALLENGES AFFECT YOUR BUSINESS?
  • 32. ARE YOU ATTRACTING AND RETAINING THE BEST TALENT? The new generation seeks: • liberty, autonomy, freedom • quality of life • less is more • well being • invest in their own learning in education and international experiences • seek meaning and spark in life
  • 33.
  • 35. FUTURE OF BUSINESS • Global Connectedness but street wise - locally embedded • Shared value in its core - purpose, impact, ecosystem builder • Innovation through collaboration - open architectures, diversity, innovation from the edges, explores the pockets of innovation that already exist • People driven - leadership, talent, activates the best people and the best in people • Beyond strategy, they build cultures to cultivate entrepreneurial and innovative way of being
  • 37. INTRAPRENEURSHIP MODEL Challenges as boost for innovation Individual Characteristics Intrapre Organisation's Internal neurship Environment Innovation External Partners Individual Results Social Impact Results For The Company Individual Comparison Comparison Between Companies And Sectors
  • 38. INTRAPRENEURSHIP TRANSLATE CHALLENGES INTO BUSINESS OPPORTUNITIES. Market Pressure Points The Social Challenges The People Challenge Intrapreneurs see things differently. HOW?
  • 39.
  • 40. SOCIAL CHALLENGE: • Only 20% of the population in Kenya had access to bank services INNOVATION: • M-Pesa: A mobile bank system. Nick Hughes and Susie Lonie are successful today in this sector IMPACT: • 17 million new clients, R$47 million transactions per day
  • 41. SOCIAL CHALLENGE: • Tsunamis affecting millions of people INNOVATION: • Life, Health, Housing and Accidents Microinsurance IMPACT: • Millions of new clients
  • 42. SOCIAL CHALLENGE: • High unemployment among young people to find their first job INNOVATION: • Space of learning and sharing for young people: entrepreneurship, design, logistcs and capabilities for the work IMPACT: • Lots of new people working on the value chain of Coca-Cola
  • 43. SUSTAINABILITY IN INSURANCE - A STRATEGY FOR GROWTH AND PERPETUITY Start Growth Maturity Growth Crisis New Growth Platform Business Reorganisation Bankruptcy
  • 44. INTRAPRENEURS CHARACTERISTICS • Curious, wrestles • Purpose driven • Understand the core of the business • Persistent and ambitious • Collaborative and recruiters • Proactive and creative • Activate mentors • To them, the company is a tool to realize their ambitions
  • 46. THE INTRAPRENEURS JOURNEY INSPIRA -TION
  • 47. THE INTRAPRENEURS JOURNEY INSPIRA -TION DESIGN
  • 48. THE INTRAPRENEURS JOURNEY INSPIRA -TION DESIGN LIFT
  • 49. THE INTRAPRENEURS JOURNEY INSPIRA -TION DESIGN LIFT PROTO -TYPE
  • 50. THE INTRAPRENEURS JOURNEY INSPIRA -TION DESIGN LIFT PROTO -TYPE SCALE
  • 51. CULTURE OF INNOVATION THROUGH INTRAPRENEURSHIP
  • 52.
  • 56. DIALOGUE AUTONOMY CALCULATED RISK IDEAS FIRST, BUT THEY ARE NOT ENOUGH
  • 57. DIALOGUE AUTONOMY CALCULATED RISK IDEAS FIRST, BUT THEY ARE NOT ENOUGH STARTUP THINKING
  • 59. MY ACTIONS MY PROFILE MY ENVIRONMENT
  • 61. POCKETS OF INTRAPRENEURSHIP SPLIT INTO GROUPS OF 2 AND INTERVIEW EACH OTHER. Where do I see, perceive pockets of Intrapreneurship aspects in my company? 20 MINS.
  • 62. PRESENTATION HOW DO YOUR COMPANY, IN RELATION TO THIS INTREPRENEURIAL ENVIRONMENT, LOOK LIKE? 10 MINS.
  • 63. AT WHICH STAGE OF DEVELOPMENT IS MY COMPANY? SLEEPING GIANT "Wake Up!" UNDERCOVER GUERRILLA "Get Official!" JUST TALK "Make it Happen!" POTENTIAL GAME CHANGER "Master and Scale"
  • 64. BIGGEST CHALLENGES / ACTIONS SLEEPING GIANT "Wake Up!" •Raising awareness •Bring Sense of emergency •Show what others (leaders) are doing •Getting people out to see other things
  • 65. BIGGEST CHALLENGES / ACTIONS UNDERCOVER GUERRILLA "Get Official!" •How to involve / engage senior management? •Create opportunities / involve management talk more on the subject •Identify within the top management who can make that change (gateway) •Map and give visibility and support for initiatives
  • 66. BIGGEST CHALLENGES / ACTIONS JUST TALK "Make it Happen!" •Make it Happen •Get in Planning •Commitment, money and time •Commercial Director must find interesting •Try to link the initiative with a known need (connected to mainstream business) •Learn from who did it (go deep)
  • 67. BIGGEST CHALLENGES / ACTIONS POTENTIAL GAME CHANGER "Master and Scale" •How the initiative connects to the core business? •Commercially Viable (look for alternative ways to fund it) •Make the Initiatives sustainable and relevant to the companies •Make projects that have already happened scalable •Put into practice other projects (or have space project was one shot?) •Do not settle, connect with others who are in the same sphere
  • 68. OPPORTUNITIES AROUND WHERE YOU ARE PARTICIPANTS MOVE TO ANOTHER TABLE •What opportunities emerge from that level my company is in? •What is the culture? •What are the aspects that are enabling factor and what are the blockers. Are the founders an inspiration as enablers? XX MINS.
  • 70. WHAT ROLE DO I PLAY? THINKER DOER ENGAGER • writes • conceptualizes (has to be bulletproof) • systematizes • prepares • talks well with top management • rational • safe • ideas well structured • puts resources • finds money • doesn't ask for permission • courage to make things happen • only happy when see things happening • no convincing others • he prefers to do it then to study how its done • talks about what he already made • speed to get things done • makes connections • risk free • can see connections • conversation very • know what's going on in the company • knows people • knows moments/timing of things • knows how to accomodate issues inside the big corporate calendar
  • 71. THINKER, DOER, ENGAGER WHAT IS YOUR PROFILE AND YOUR ROLE IN DRIVING INTRAPRENEURIALLY INITIATIVES? •Each profile meets with their peers. •Show, the best of each profile and it’s profile 30 MINS.
  • 73. MY ACTION STEPS Join with your peers (3 of each archetype) • What are the possible actions they could do in their companies? • Who are the other two (complementary archetypes) within your company? 30 MINS. Connect WHO YOU ARE with WHAT HAS TO BE DONE in your company
  • 74. MY ACTION STEPS • Each person with your own company peers • Which Change Initiave that you are envolve with has the innovation to drive change? • What are 3 action steps the participants can take based on the environment and my profile / qualities. • How could their initiative be a change agent tool? 30 MINS. Connect WHO YOU ARE with WHAT HAS TO BE DONE in your company
  • 75. STAKEHOLDER MAPPING • Mapping stakeholders: who are the people influence your decisions and how are they relation to your project, and its an assessment tool. • It can be used as action map. I want this guy to shift from here to there for example. 20 MINS.
  • 77. • Peer learning communities and across organization. • Startup kit for circles. • Role of Impact Hubs as host for circles and activities.
  • 79. THE 80/20 PRINCIPLE: a small percentage of the population does most of the work Malcolm Gladwell The Tipping Point: How Little Things Can Make a Big Difference
  • 80. "WHEN THE NUMBER INCREASES BEYOND 10%, THE IDEA SPREADS LIKE FLAME" SCNARC Director Boleslaw Szymanski, the Claire and Roland Schmitt Distinguished Professor at Rensselaer
  • 82. imagem da alavanca que representa o intraempreendedorismo (Qual é essa imagem?)
  • 84. THANK YOU! luciana@criaglobal pablo.handl@impacthub.net