Key business factors are measures that are significantly related to a firm's business success. They contribute to overall business improvement and include elements like good products/service, marketing, cost minimization, and cash flow. Understanding a company's key factors is important for strategic planning. Studies have identified common important factors, such as management quality, sales, customer service, and employee relations. Companies use different approaches to determine their key factors, including financial results, employee morale, and flexibility. Identifying key business factors helps companies improve profitability and market share.

1. Key Business Factors Steven Thorne