This Presentation will be eye opener to the SME's to know the importance of Strategic Management and how to use it to better their business prospect.
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The CMO Survey - Highlights and Insights Report - Spring 2024
Importance of Strategic Management to SME's
1.
2. Businesses have evolved they no longer run on conventional techniques which
proves
ineffective in the contemporary world.
This has given birth to strategic thinking and evolution which is shaping the
businesses around the globe.
Strategic Management will help a business to take an edge out in the market
and prepare them face tough competition strategically.
3. Strategic Management is an art of Decision Making
Strategic Management is systematic analysis of factors both internal
and external to the organisation which provides basis for maintaining
optimum business practices.
The objective of strategic management is to achieve better alignment
of corporate policies and Strategic priorities
Simply to put Strategic Management is doing right things on right
time to achieve organisational objectives.
4.
5. Identify Businesses Core-Competency
Setting up clear Business Objectives
Gives Sharper Focus to SME’s what is strategically important to
them
Improve their understanding of changing environment
Counter the Competition
Businesses can be Pro-active rather being Reactive
Grow Business Exponentially
6. Every Business has its own core competency which they are good at they
should try
to master it;
Core-competency of a business can be:
Good management team;
Good financial position;
Innovation;
Technology;
Quality;
Productivity; etc
7. Businesses can set clear objectives what they wish to achieve
The objective of the Business should be:
1. Quantifiable;
2. Realistic;
3. Should be within their capability;
4. It should be in alignment with their core-values;
5. Should take into account their core-competencies.
8. Businesses should focus on issues which is important to them
They should prioritize what is important to them (i.e what
they have to achieve first)
Businesses should first set up their short term goals and focus more on it
They have to unite their team and their efforts towards attain the objective
They should set clear focus on areas such as products/services, finance,
marketing, supply chain, business team, business growth, etc
9. Business environment is dynamic in nature
Business is left to handle two environment:
1. Internal Environment;
2. External Environment.
Handling delicately both the environment is a
challenging task for the entrepreneur.
Business house should adopt strategic
management to carefully craft their internal
policies taking into consideration the external
environment
10. SME’s have a tough battle to face from within home as well as from foreign
players as we are living in an era of Globalisation
SME’s require to have a strong team with different vertical expertise
to counter the competition
With strategic management it is very easy to counter competition by
understanding business environment and formulating policies of
the organisation
11. Strategic Management helps business to be pro-active rather being reactive
It helps a business to asses and understand business environment and
potential problems it would face and devise strategies and counter strategies
to handle the issues
SME’s need to adopt strategic management and learn to be pro-active and
device a strategies to counter the challenges to get a leading edge in the competitive
market.
12. Strategic Management will help SME’s grow their business
Exponentially;
Proper planning and execution of the plan will help SME’s
achieve their goals;
Proper follow-up is also an important step to ensure that
business achieves the desired goals.
13. VersatileCFO is an Outsourced CFO service provider to SME’s and Growth
Companies offering dedicated CFO services at an affordable pricing
VersatileCFO is first and only dedicated CFO service provider in Chennai lending
assistive hand to SME clients to grow their business