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Businesses have evolved they no longer run on conventional techniques which 
proves 
 ineffective in the contemporary world. 
This has given birth to strategic thinking and evolution which is shaping the 
businesses around the globe. 
Strategic Management will help a business to take an edge out in the market 
and prepare them face tough competition strategically.
Strategic Management is an art of Decision Making 
Strategic Management is systematic analysis of factors both internal 
and external to the organisation which provides basis for maintaining 
optimum business practices. 
The objective of strategic management is to achieve better alignment 
of corporate policies and Strategic priorities 
Simply to put Strategic Management is doing right things on right 
time to achieve organisational objectives.
Identify Businesses Core-Competency 
Setting up clear Business Objectives 
Gives Sharper Focus to SME’s what is strategically important to 
them 
Improve their understanding of changing environment 
Counter the Competition 
Businesses can be Pro-active rather being Reactive 
Grow Business Exponentially
Every Business has its own core competency which they are good at they 
should try 
to master it; 
Core-competency of a business can be: 
Good management team; 
Good financial position; 
Innovation; 
Technology; 
Quality; 
Productivity; etc
Businesses can set clear objectives what they wish to achieve 
The objective of the Business should be: 
1. Quantifiable; 
2. Realistic; 
3. Should be within their capability; 
4. It should be in alignment with their core-values; 
5. Should take into account their core-competencies.
Businesses should focus on issues which is important to them 
They should prioritize what is important to them (i.e what 
they have to achieve first) 
Businesses should first set up their short term goals and focus more on it 
They have to unite their team and their efforts towards attain the objective 
They should set clear focus on areas such as products/services, finance, 
marketing, supply chain, business team, business growth, etc
Business environment is dynamic in nature 
Business is left to handle two environment: 
1. Internal Environment; 
2. External Environment. 
Handling delicately both the environment is a 
challenging task for the entrepreneur. 
Business house should adopt strategic 
management to carefully craft their internal 
policies taking into consideration the external 
environment
SME’s have a tough battle to face from within home as well as from foreign 
players as we are living in an era of Globalisation 
SME’s require to have a strong team with different vertical expertise 
to counter the competition 
With strategic management it is very easy to counter competition by 
understanding business environment and formulating policies of 
the organisation
Strategic Management helps business to be pro-active rather being reactive 
It helps a business to asses and understand business environment and 
potential problems it would face and devise strategies and counter strategies 
to handle the issues 
SME’s need to adopt strategic management and learn to be pro-active and 
device a strategies to counter the challenges to get a leading edge in the competitive 
market.
Strategic Management will help SME’s grow their business 
Exponentially; 
Proper planning and execution of the plan will help SME’s 
achieve their goals; 
Proper follow-up is also an important step to ensure that 
business achieves the desired goals.
VersatileCFO is an Outsourced CFO service provider to SME’s and Growth 
Companies offering dedicated CFO services at an affordable pricing 
VersatileCFO is first and only dedicated CFO service provider in Chennai lending 
assistive hand to SME clients to grow their business

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Importance of Strategic Management to SME's

  • 1.
  • 2. Businesses have evolved they no longer run on conventional techniques which proves  ineffective in the contemporary world. This has given birth to strategic thinking and evolution which is shaping the businesses around the globe. Strategic Management will help a business to take an edge out in the market and prepare them face tough competition strategically.
  • 3. Strategic Management is an art of Decision Making Strategic Management is systematic analysis of factors both internal and external to the organisation which provides basis for maintaining optimum business practices. The objective of strategic management is to achieve better alignment of corporate policies and Strategic priorities Simply to put Strategic Management is doing right things on right time to achieve organisational objectives.
  • 4.
  • 5. Identify Businesses Core-Competency Setting up clear Business Objectives Gives Sharper Focus to SME’s what is strategically important to them Improve their understanding of changing environment Counter the Competition Businesses can be Pro-active rather being Reactive Grow Business Exponentially
  • 6. Every Business has its own core competency which they are good at they should try to master it; Core-competency of a business can be: Good management team; Good financial position; Innovation; Technology; Quality; Productivity; etc
  • 7. Businesses can set clear objectives what they wish to achieve The objective of the Business should be: 1. Quantifiable; 2. Realistic; 3. Should be within their capability; 4. It should be in alignment with their core-values; 5. Should take into account their core-competencies.
  • 8. Businesses should focus on issues which is important to them They should prioritize what is important to them (i.e what they have to achieve first) Businesses should first set up their short term goals and focus more on it They have to unite their team and their efforts towards attain the objective They should set clear focus on areas such as products/services, finance, marketing, supply chain, business team, business growth, etc
  • 9. Business environment is dynamic in nature Business is left to handle two environment: 1. Internal Environment; 2. External Environment. Handling delicately both the environment is a challenging task for the entrepreneur. Business house should adopt strategic management to carefully craft their internal policies taking into consideration the external environment
  • 10. SME’s have a tough battle to face from within home as well as from foreign players as we are living in an era of Globalisation SME’s require to have a strong team with different vertical expertise to counter the competition With strategic management it is very easy to counter competition by understanding business environment and formulating policies of the organisation
  • 11. Strategic Management helps business to be pro-active rather being reactive It helps a business to asses and understand business environment and potential problems it would face and devise strategies and counter strategies to handle the issues SME’s need to adopt strategic management and learn to be pro-active and device a strategies to counter the challenges to get a leading edge in the competitive market.
  • 12. Strategic Management will help SME’s grow their business Exponentially; Proper planning and execution of the plan will help SME’s achieve their goals; Proper follow-up is also an important step to ensure that business achieves the desired goals.
  • 13. VersatileCFO is an Outsourced CFO service provider to SME’s and Growth Companies offering dedicated CFO services at an affordable pricing VersatileCFO is first and only dedicated CFO service provider in Chennai lending assistive hand to SME clients to grow their business