The document discusses the layout, design conventions, and visual elements used in a music magazine targeted towards teenagers aged 16-34. Key design elements include placing the large, noticeable masthead at the top of the magazine; using bold, bright colors like red and yellow to draw the eye to important text and images; and including many photos and cover lines throughout the front pages to entice readers. The language is informal yet mildly aggressive as is typical for this genre. Overall, the layout and visual style aim to attract and engage the target teenage audience.

1. Layout.
The mastheadisat the top forconviniece asinsome shopsthey lay
themout sothe restof the magazine iscoveredexceptthe
masthead. Alsobecause the mastheadisbigand the letter‘K’isall
the way at the leftandin the top cornerif the magazineswere layed
out ina differentwaythenpeople whoreadthe magazine wouldstill
recognize itreasonablywell asthe Kis verynoticable andstandsout.
Alsothe mastheadisbolderthanthe restof the magazine.
The magazine alsousesSansSrif fontto give itmore of a
professionallookyetstilllookappealingtothe people thatreadit
whichare mostly15-34 yearolds.
The coverlinesare bolderthanthe writingunderneaththemalsoso
readersare drawn to that thenwill starttoread the writing
underneath,whichwill thenhookthemintoreadthe restof the
magazine.
The layoutof the magazine isalsointhe root of the eye ‘Z’o you will readthe masthead,lookat the
picture onthe magazine andthe maincoverline thenthe little coverlinesatthe bottom, sowill look
at all the Importantthingsfirstthenstartto readthe restof the magazine.
Colour.
The main coloursusedonmost of the magazine are reds,yellow andblackbutthe red andyelow are
brightand highlightall the words aswell asthe blackon the masthead tomake the sentencesatand
out more so people will naturallybe drawntothemand thenreadand be intriguedmaking them
wantto lookin the magazine aswhat they’ve readmayhave interestedthem.Also mostof the
pictureshave a highlightedborderaroundthemsothe readerswill alsobe drawntothem. The
coloursusedare conventional tothistype of magazine astheystandout and illuminate the
importantparts.
Language/Mode of Address.
The language usedinthe frontcover ismildlyaggressive onthe cover butisconventional forthis
type of magazine as the targetaudience will approve.The mode of addressisalsoinformal andlively
ina wayfor example whenitsays“DandgerDays,”whichcan also be conideredasalliteration.The
coloursare boldandgivesitkindof a youhful mode of addressastheyare mkindof like comicbook
colours. The coverlines/photosare usedalotthroughoutthe frontof the magazine tomake it look
like the magazine isfilledwithlotsof interestinginformation.
Conventions.
Many of the conventionsIhave mentionedthroughoutsuchasthe coloursbeingdark,but still
standingoutattractring the reader.Andthe mastheadbeingplacedatthe top.Anotherconvention
isthe fact thatthe frontcoverrelatestothe rock musicgenre asit isdark but bold,andis inthe root
of the eye whichisconventionalforall magazines.The layutisalsoclutteredmakingitlooklike itis
full of loadsof things,makingpeiople thinkitisworthwile tobuy.

2. Contents page.
Layout.
The fontson most of the contentspage are sansserif,whichiseasier
to readand reasonablyrelaxed.The contentspage alsohasa lotof
the thingson itwhichare alsoon the coverpage.It is alsoreasonably
clutteredonthe contentspage aswell makingthe readerthinkthere
ismore to read.
It relatestothe target audience asthe magazine istryingtoattract
tennagers anditdoesthisby makingall the people inthe photo
appearas beingimmature andpossiblydrunkwhichmaybe most16-
34 year oldscan relate to.
The house style isthat the coloursare the same throughoutandthe
language isslightlyaggressiveaswell asthe picturesall havingsome
slightlyaggressive thingsgingoninthem.Itsconventional alsothat
theyhave useda coloumnforthe contentlist.
Colours
The colourson the contentspage alsofollow the conventionsof the colourscheme whichare dark
colourssuch as redand black.The red highlightsthe titleof the page ‘KERRANG!CONTENTS’andthe
blackoutlinesthe namesof eachof the topicswhichare of impotance inthe magazine.Redand
yellowalsoconnotesdangerandaggression.Blackconnoteslonelinessandisdarkso alsoconote
sadness.
Image
There are more imagesonthe cover page thanon the contentspage.Thismakesthe audience
approve of the organisationof the page and how it looksneater.Italsohighlightsthe importance of
the imagesthat are there as theyare obviouslyhighlightingthe important/mostinterestingpages.
The shot type of the image is a longshotwhichconnotesmayhemasitisshowingalot of whatis
happeninginthe image.