The document discusses the layout and positioning of newspapers. On the front page, the most important stories are at the top to attract readers. The main local story will have a large image and caption in the center that summarizes the key points and directs readers to its continuation inside. On the first page, stories are also ordered by importance with a variety of images and previews of inside content to encourage reading further in. Headlines are large and stories are in columns to make the text seem less dense. Ads and statistics in large fonts also aim to attract reader attention on the front pages.