1. The document discusses how the media product, a rock music magazine, uses and develops conventions of real rock music magazines. 2. Key conventions that are followed include using a simple masthead font, black and white color scheme, images of bands in concerts, dressing subjects in black leather and makeup, including 4 band members on the cover, informal written content, and layout with columns and page numbers. 3. Some conventions are challenged, such as having a younger band on the cover, a solo female artist as the largest image, and not including subscription advertisements due to the younger target audience. The document provides examples of how different elements adopt or adapt real magazine conventions.