The document analyzes the album cover design for Kendrick Lamar's "good kid, m.A.A.d City". It features a polaroid-style picture of a family home and car to represent Lamar's upbringing and challenge misconceptions about black rappers. Cracks and rips in the picture hint at difficulties hidden beneath the surface. The title emphasizes that environment, not the artist, can influence someone, and the graffiti-style text relates to hip hop culture.

1. Kendrick Lamar- good
kid, m.A.A.d City
By Toby Orchard

2. In this digipak the artist
has decided to promote
the idea of originality,
by using a picture that
looks like a polaroid cut
out and stuck on a
paper. This link well
with the genre of the
songs as they are Rap
and Rapping is original.
The use of a normal family car parked
outside normal family-friendly houses. This
could be the artist talking to everyone and
showing the place where he grow up. To
clear any misconception that people have
with black rappers in term of how and
where they were brought up.
They have included the parental
advisory sticker. Which tells the
audience that there will be some
content in the album that could affend
people.
They have used a old dirty white
background to make sure that
the picture in the middle takes
up the most space for one and
is the most prominent piece on
the digipak.
By the use of the
cracks and rips in
the picture this
could show that the
family-friendly story
is all a cover up
and there is
something behind
the picture that has
been hidden and is
slowly being
shown.
There again is another
link to the cover up
story in terms of the
title of the album
“good kid, m.A.A.d
City” emphasising that
the kids are good but
it is the places they
are brought up that
effects them.
The use of ‘illegible’ writing is maybe a
link to that the artist is mad about
something and it annoys him every
time he has to write about it but he has
to talk about all the misconceptions
people have.
Another angle that
you could take the
album title
typography is that the
it uses “graffiti-like
style” which links to
the genre that this
music is from which is
the hip-hop/rap
genre.