This document analyzes and summarizes the design elements of three different album digipaks: 1) Katy Perry's "Teenage Dream" uses voyeuristic imagery on the cover to attract buyers and increase sales. Inside, a close-up of Perry suggests the album is hers. 2) Rihanna's "Loud" has no text because the powerful images speak for themselves, evoking themes through mise-en-scene and facial expressions. The CDs feature contrasting pink roses symbolizing friendship and balance. 3) Ke$ha's "Cannibal" clearly merges her previous album with the new one using a ripped image. It has a glittery, dark color scheme

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2. Katy Perry – Teenage Dream
Voyeurism is used on the front of the digipak
to attract buyers. They will recognise the
picture from the music video. This is used on
the front cover to increase sales of the
digipak album. It also attracts a wider target
audience as it becomes an attraction for
male buyers as well as female. A large close
up of Katy Perry is used on the inside cover
to suggest the album is hers, and gives
buyers a closer look on the artist. The
tracklist is written in a bright red colour to
stand out but contrast against the candy
floss pink colour and the dark blue sky. The
larger bit on top shows Katy surrounded by
cakes, this is intertexually linking into her
California Girls video and shows her
personality and image of the album.

3. Rihanna - Loud
There is no text on the digipak as the image
speak for themselves. They evoke such power
through the mise-en-scene and facial
expressions, text is not needed to explain what
is going on. The CDs have a graphic image of a
light pink rose on them. This connotes to the
theme of the digipaks and shows a soft feminine
feel. The colour of these roses contrast against
the one Rihanna is lying on to show a sense of
variety. These roses signify friendship, showing
a balance in the themes of the album. In all
images of the artist she has her eyes closed
which is unusual for a digipak as artists are
usually engaging in direct contact with what
would be the audience. The red colour of the
roses contrasts well against the artists’ dark
skin in the large image and also dramatises the
whole scene and makes it bolder.

4. Ke$ha - Cannibal
Ke$ha has emerged her previous album cover with the new album together. It is clear because
there is ripped image in the middle. It is a very glittery theme with the colours blue and cold
dominant on the cover of the album. On the back of her album is the track list. The text is very edgy
and is white which goes well with the dark red and black background. There is also a picture of her
on the back and the theme of gold glitter runs through from the front of the album cover. It has the
lyrics to her songs and also a thanks page. It keeps to the colour scheme of red, black and glittery.
She also has pictures of herself inside and a flag of the USA. The track list page is also split in half
where one half is her previous album track list and the other half is her new album.