Drake is a popular rap artist who has been successful since 2009. His fashion reflects his rap/hip-hop genre by prominently displaying wealth through expensive jewelry and brands. He keeps his hair neat but does not wear makeup that could soften his tough, masculine image expected in rap. Music videos often feature Drake in clubs or parties, matching the lively atmosphere of his music about partying, drinking and women. His website focuses on promoting his music, tours, and exclusive content rather than biographical details. He has a large fanbase that has created many fan sites dedicated to following his career.

1. DRAKE
STAR CONSTRUCT ION

2. WHAT KIND OF
CLOTHES DO THEY
WEAR ?
• Drake is artist that has been very popular
from around 2009 with his single "best I ever
had". In terms of what kind of clothes this
particular artist wears we can see a variety
as his fashion has developed over a long
period of time. This shows his interest in his
looks as he keeping updated with fashion
and what is popular at a select point during
that period of time. The clothes he wears
show a clear indication to his genre which is
rap/hip-hop. This is because within this
particular genre promoting your wealth is a
stylistic convention. The clothes he wears
such as jewellery and the brands he wears
all represent and promote his wealth. This
appeals to the audience as it something they
would like to be apart off.

3. HAIR AND
MAKE UP
• Due to drakes genre of
Rap/Hip-Hop, the artist doesn't
wear make up that is visually
clear. This is because it may
affect his image, as rappers are
stereotypical seem as quite
tough people. However in terms
of hair, drake keeps it nice and
fresh. With drake not wearing
much make up, this appeals to
the audience as it plays along
with the role of him being tough
and masculine.

4. WHAT KIND OF
LOCAT IONS ARE
THEY SET IN ?
• A key location in which drake is
regularly seen in is clubs, parties or
places with lively atmospheres. This
is due to the hyper real image that
he has created, with his music being
about drinking, partying and women
a club is seen as a popular place in
drakes videos. For example in this
image we see the artist opening a
bottle of some sort of alcoholic
beverage, we clearly identify he is in
a club due to the low key lighting of
the shot. This appeals to the
audience as his music represents
his lifestyle.

5. DRAKE
SOCIAL NETWORKS

6. WHAT DOES
THEIR WEBSI TE
SAY?
• The website for this artist doesn't
really share any biographical
Information with the viewers. What
this website contains is tons of
promotional information such as
videos that link with his up and
coming tours and a lot of information
about the artists music. By posting
exclusive information about his tours
will attract the audience as they will
like the enjoyment of seeing this
exclusive content and will also
attract the audience as they know
the information shared is authentic.

7. FANSI TES ?
• With Drakes work recently
becoming popular more fan sites
have started to appear. These fan
sites often contain dates for his
tour, dates for his new music,
forums and links for where you
can purchase his music. With
Drake appearing on a TV show
called 'Degrassi' Drake has
always had fans. However since
producing music Drake has
become very popular leading to
the creation of tons of fan sites.

8. RE AD YOUTUB E
COMMENT S
• The majority of Drakes
YouTube comments are
positive as you can see.
However with the rap industry
being very competitive and
popular some people criticise
his music through comments.
This often sparks debates as
people disagree. This appeals
to the audience as they can
post their comments against
people that may disagree.