When an ad should be counted as “viewable” and what impact different levels of viewability have are highly debated topics. These debates however have not benefited from a scientific perspective on the role viewability plays in actual ad effectiveness. In this session, the IPG Media Lab explores the relationship between the role of viewability and branding impact across a range of ad formats, including some never before presented insights on social video in a mobile environment.
BrandsLab Media Value Session 4 | Verification - Viewability, Fraud & Brand S...Ebiquity-NA
Ad fraud and viewability issues continue to plague the marketplace if left unmanaged, making ad verification vital to your brand dollars. In this session, out digital experts will go into the different steps you can take to protect your brand and also delve into how these verification issues intersect with programmatic.
The value of being seen : a guide to digital advertising viewability - Turn -...Romain Fonnier
What’s hard to understand about advertisers wanting ads to be seen by real live consumers?
At first blush, it seems so simple: viewable ads reassure advertisers that their ads are delivered in-view (that is, on an active page or within frame). Yet, viewability does not guarantee that the end consumer will actually view the ad creative or engage with the message.
Successful digital advertising depends on a variety of factors -- including a nuanced understanding of what viewability is, when it matters, and how it fits into a broader campaign strategy.
Improving The Customer Experience: Leveraging Data for Cross-Device StrategiesMediaPost
Programmatic advertising has long offered the promise to advertisers of buying audiences rather than publisher site placement, but until recently when a consumer engaged with a brand through a different device, they appeared as a different consumer. As cross device data sets become richer, programmatic solutions can further improve the consumer experience by consistently reaching the right audience with the right message, regardless of the device they are using. If media planners and campaign managers can now stop thinking in media and device silos, we can start to truly leverage the power of data to identify who, when and where to deliver the brand’s messaging across all screens as part of a holistic strategy for audience engagement.
Robert Moakler, Data Science Intern, Integral Ad Science at MLconf SEA - 5/01/15MLconf
Efficient Measurement of Causal Impact in Digital Advertising Using Online Ad Viewability: Online display ads offer a level of granularity in observable metrics that is impossible to achieve for traditional, non-digital advertisers. However, as advertising budgets comprise an increasing amount of marketing spend, true return on investment (ROI) is increasingly important but often goes unmeasured. An important question to answer is how much incremental revenue was generated by an online campaign. In general, there are two common approaches to measuring the causal impact of a campaign: (1) a randomized experiment and (2) using observational data. The first technique is preferred due to its ability to give an unbiased estimate of a campaign’s effect, but is usually prohibitively costly. The second requires no additional ad spend, but is plagued by complex modeling choices and biases. Using a unique position in the online advertising pipeline to create a “natural experiment”, we propose a novel approach to measuring campaign effectiveness that utilizes detailed measurements of whether ads were actually viewed by a user. Treating users that have never been exposed to a viewable ad as a control group, we are able to mimic the setup of a randomized experiment without any additional cost while avoiding the biases that are typical when using observational data.
BrandsLab Media Value Session 4 | Verification - Viewability, Fraud & Brand S...Ebiquity-NA
Ad fraud and viewability issues continue to plague the marketplace if left unmanaged, making ad verification vital to your brand dollars. In this session, out digital experts will go into the different steps you can take to protect your brand and also delve into how these verification issues intersect with programmatic.
The value of being seen : a guide to digital advertising viewability - Turn -...Romain Fonnier
What’s hard to understand about advertisers wanting ads to be seen by real live consumers?
At first blush, it seems so simple: viewable ads reassure advertisers that their ads are delivered in-view (that is, on an active page or within frame). Yet, viewability does not guarantee that the end consumer will actually view the ad creative or engage with the message.
Successful digital advertising depends on a variety of factors -- including a nuanced understanding of what viewability is, when it matters, and how it fits into a broader campaign strategy.
Improving The Customer Experience: Leveraging Data for Cross-Device StrategiesMediaPost
Programmatic advertising has long offered the promise to advertisers of buying audiences rather than publisher site placement, but until recently when a consumer engaged with a brand through a different device, they appeared as a different consumer. As cross device data sets become richer, programmatic solutions can further improve the consumer experience by consistently reaching the right audience with the right message, regardless of the device they are using. If media planners and campaign managers can now stop thinking in media and device silos, we can start to truly leverage the power of data to identify who, when and where to deliver the brand’s messaging across all screens as part of a holistic strategy for audience engagement.
Robert Moakler, Data Science Intern, Integral Ad Science at MLconf SEA - 5/01/15MLconf
Efficient Measurement of Causal Impact in Digital Advertising Using Online Ad Viewability: Online display ads offer a level of granularity in observable metrics that is impossible to achieve for traditional, non-digital advertisers. However, as advertising budgets comprise an increasing amount of marketing spend, true return on investment (ROI) is increasingly important but often goes unmeasured. An important question to answer is how much incremental revenue was generated by an online campaign. In general, there are two common approaches to measuring the causal impact of a campaign: (1) a randomized experiment and (2) using observational data. The first technique is preferred due to its ability to give an unbiased estimate of a campaign’s effect, but is usually prohibitively costly. The second requires no additional ad spend, but is plagued by complex modeling choices and biases. Using a unique position in the online advertising pipeline to create a “natural experiment”, we propose a novel approach to measuring campaign effectiveness that utilizes detailed measurements of whether ads were actually viewed by a user. Treating users that have never been exposed to a viewable ad as a control group, we are able to mimic the setup of a randomized experiment without any additional cost while avoiding the biases that are typical when using observational data.
AdColony User Acquisition Survey - Q1 2015AdColony
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers.
While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month.
So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video.
98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices.
According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display.
Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.
How tablet advertising compares with mobile advertising - Key metricsTabTimes
While tablet advertising is generally considered as part of the broad mobile advertising category, the difference in screen size and usage scenarios between tablets and smartphones result in very different outcomes. This presentation summarizes key findings from many tablet and mobile ad campaigns.
Tablet implementation at The Home Depot Canada: Case study at TabTimes Tablet...TabTimes
Presentation by Steven Beggs, Senior manager, Learning innovation, The Home Depot Canada, at TabTimes' Tablet Strategy conference on May 6, 2014 in New York City.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
MAU Vegas 2016 — If Your Messages Are a Snooze, You're Going to Lose — Upping...Grow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 3:10pm - 3:30pm
Join Spencer Burke, VP of Success of Appboy, as he presents a case study on real results from Appboy clients. Hear how these brands successfully keep their audience engaged with creative marketing messages. And let's finally put this age-old question to rest: is it pronounced ‘GIF’ or ‘JIF’?
Andrew Rausch, Sr. Director, Global CRM & Customer Analytics @ Urban Outfitters
Spencer Burke, VP of Success @ Appboy
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
Safe, Premium Video:
Still A Programmatic Myth?
Jonathan Nash – Head Of Programmatic UK International
Programmatic + Mobile: The Divide Between Buyers and SellersDigiday
Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
Automating Relationships: EA Plans A Post-Campaign Ad FutureMediaPost
Multi-brand gaming juggernaut Electronic Arts plans to leverage data, predictive modeling, programmatic technologies and cross-channel media to get beyond the on-off campaign model of advertising. Director of Global Lifecycle Marketing Stephanie Sczech explores how EA is building an always-on, responsive dialogue that is gamer-centric and able to move players across game franchises and brands. With content at its core, and tech driving multi-channel personalization, the plan requires changes in both the tech and the human stack.
The Next Generation Of Programmatic StorytellingMediaPost
Ancestry.com has evolved its programmatic media buying quickly from a direct-response vehicle to a message-based storytelling channel that impacts both branding and sales at a higher level. Director of Display and Content Marketing Riddhi Goradia explores how the company is getting closer to both the technology and the data in order to get richer messages directly to potential customers. She will illustrate how a deeper, more personalized content strategy, distributed programmatically, ultimately grows acquisition and loyalty.
AdColony User Acquisition Survey - Q1 2015AdColony
Conducted semi-annually, the AdColony User Acquisition Survey gathers insights, benchmarks, and trends from the top 100 grossing app developers.
While many mobile user acquisition surveys poll publishers of varying successes, this survey features data from only the top grossing iOS and Android developers. These developers already know how to build high quality apps, and their UA teams drive an average of 500,000 paid installs per month.
So what are the top developers doing to acquire high quality users at scale? What is their user acquisition strategy, what are they most excited about, and what has been the most successful for them? The answer is video.
98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Interstitials, Facebook display, and other display ads follow closely behind as the top tier choices.
According to the survey, 50% of performance advertisers are most excited about video as a UA channel this year, making video 2.3x more popular than social and 23x more popular than display.
Interestingly, while the majority of respondents who use video are excited about the format, only one fourth of advertisers using social are excited about it, suggesting a level of discontent with social channels as optimism shifts to video.
How tablet advertising compares with mobile advertising - Key metricsTabTimes
While tablet advertising is generally considered as part of the broad mobile advertising category, the difference in screen size and usage scenarios between tablets and smartphones result in very different outcomes. This presentation summarizes key findings from many tablet and mobile ad campaigns.
Tablet implementation at The Home Depot Canada: Case study at TabTimes Tablet...TabTimes
Presentation by Steven Beggs, Senior manager, Learning innovation, The Home Depot Canada, at TabTimes' Tablet Strategy conference on May 6, 2014 in New York City.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
MAU Vegas 2016 — If Your Messages Are a Snooze, You're Going to Lose — Upping...Grow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 3:10pm - 3:30pm
Join Spencer Burke, VP of Success of Appboy, as he presents a case study on real results from Appboy clients. Hear how these brands successfully keep their audience engaged with creative marketing messages. And let's finally put this age-old question to rest: is it pronounced ‘GIF’ or ‘JIF’?
Andrew Rausch, Sr. Director, Global CRM & Customer Analytics @ Urban Outfitters
Spencer Burke, VP of Success @ Appboy
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
Safe, Premium Video:
Still A Programmatic Myth?
Jonathan Nash – Head Of Programmatic UK International
Programmatic + Mobile: The Divide Between Buyers and SellersDigiday
Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
Automating Relationships: EA Plans A Post-Campaign Ad FutureMediaPost
Multi-brand gaming juggernaut Electronic Arts plans to leverage data, predictive modeling, programmatic technologies and cross-channel media to get beyond the on-off campaign model of advertising. Director of Global Lifecycle Marketing Stephanie Sczech explores how EA is building an always-on, responsive dialogue that is gamer-centric and able to move players across game franchises and brands. With content at its core, and tech driving multi-channel personalization, the plan requires changes in both the tech and the human stack.
The Next Generation Of Programmatic StorytellingMediaPost
Ancestry.com has evolved its programmatic media buying quickly from a direct-response vehicle to a message-based storytelling channel that impacts both branding and sales at a higher level. Director of Display and Content Marketing Riddhi Goradia explores how the company is getting closer to both the technology and the data in order to get richer messages directly to potential customers. She will illustrate how a deeper, more personalized content strategy, distributed programmatically, ultimately grows acquisition and loyalty.
Casper Dreams a Better Programmatic Creative DreamMediaPost
For innovative sleep gear e-tailer Casper, engaging customers with the dream of a better sleep experience demands more than the usual direct marketing palette. VP of Acquisition Terri Rockovich explains how the company using tech and messaging to move way beyond the banner. She explores how device and platform specific creative executions effectively engage consumers with an emerging brand.
Going Beyond "Right Time, Right Place & Right Consumer"MediaPost
It's time to revisit the marketing adage that in order to be effective, an online ad needs to be delivered to the right consumer, at the right time, and in the right place. Programmatic advertising has made it easier to achieve these three goals, and it’s become a table stake for many brands. But the rise of mobile and recent advances in ad tech means we can expect more. The context around where an ad is served is making a comeback, and when combined with the right behavior, can help serve highly effective ads to consumers who are more likely to be receptive. To be relevant today, an ad needs to be served to a consumer not only in the right mindset, but also with the right creative -- and without being annoying. This session will explore how the latest versions of image recognition technology, contextual targeting and trend targeting can help achieve these new goals programmatically and in a mobile environment. The session will also highlight how creative limitations in programmatic can be addressed. Finally, this session will show examples of groundbreaking, programmatically-delivered In-Image advertising campaigns from Fortune 100 brands.
It’s no longer enough to show advertisers impressions and clicks; what percentage of your ads were actually viewable? According to Google, about half of ads served aren’t viewable by website visitors.
Ad viewability is the newest success metric for publishers to improve in order to grow their businesses. Making this transition is essential, but daunting. Fortunately, A/B testing and optimization can drive quantifiable improvements to ad viewability, leading to increased revenue and delighted advertisers.
Digiday Mobile with Tapad: The New Imperative: Connecting with Consumers Cros...Digiday
Today, people employ multiple devices simultaneously, switching screens an average of 27 times an hour. It's time for marketers to meet them there -- on every screen -- with targeted, compelling messaging. But before now, reliably matching multiple devices used by the same customer was an impossibility. By cracking this code, Tapad is unifying advertisers' targeting and attribution across all screens. Are Traasdahl will describe how they do it ,and he will share the exceptional results Tapad's cross-platform campaigns are bringing in for the biggest advertisers in finance, telecom, retail, auto and travel.
Presenter: Are Traasdahl, founder & CEO, Tapad @tapad
LinkedIn Ads: The B2B Advertisers Paradise By AJ WilcoxMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: The Social Ad Landscape: From Pinterest To Tumblr To LinkedIn To YouTube & Beyond. PRESENTATION: LinkedIn Ads: The B2B Advertisers Paradise - Given by AJ Wilcox, @wilcoxaj - B2 Linked, LinkedIn Ads Evangelist. #SocialPro #12B
Andrew Challier, Director, Client Relations at Ebiquity spoke at Ad:Tech in October 2014. With the evolution in digital marketing very much on the Ad:Tech agenda, here Andrew looks at the current digital landscape and argues that there's still some growing up to do.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Facebook Ads: Ad Formats & Targeting Tactics That Sell On Facebook. PRESENTATION: 360° Paid Social! - Given by Marty Weintraub, @martyweintraub - aimClear, Founder. #SocialPro #13B
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
Measuring Brand Advertising spend on Digital MediaSachin Kapur
All advertising is difficult to measure. Brand advertising is the hardest of them all. How do you know if these ads are changing Customer perception, increasing inclination to buy your product or giving your brand an edge over your competitors? Thankfully, with today's digital media , you can measure a lot of these and many more. You can do Brand Lift Studies and get results in days. This is a presentation I made for all marketers who have faced these questions like I do. So, enjoy reading and share your comments and feedback
Deconstructing Branded Content: The Global Guide To What WorksIPG Media Lab
Branded content, defined in this research as content that lives on its own, produced by and for the brand, as opposed to content produced by someone else the brand affixes itself to, has transformed marketing, overall. With the increased emphasis on cross-screen viewing, and digital at the core of brand communications, branded content has become a core part of many brand campaigns.
IPG Media Lab, a division of IPG Mediabrands, in conjunction with Google, today announced the results of the industry’s first global comprehensive branded content effectiveness study. Aiming to understand consumer perceptions and to compare the effectiveness of branded content and video advertising, this closed study surveyed 14,780 consumers, looked at 50 brands, across 19 verticals, in 10 countries, assessing how branded content is perceived in different parts of the world and how this translates into branding effectiveness.
Cinemad es una compañía norteamericana con sedes a nivel mundial. Nos dedicamos a las campañas de Vídeo Advertising Interactivo. Trabajamos con las principales agencias de medios y clientes más importantes internacionalmente, lo que nos convierte en la empresa más prestigiosa del sector del vídeo interactivo. Nuestros resultados en las campaña así lo demuestran, haciendo que más del 90% de los clientes repitan campañas con nuestros vídeos interactivos.
Are your videos making an impression. Are Your Video Ads
Making an Impression?
May 2015
Video Ad Viewability Insights for
Digital Marketers and Publishers
We conducted research using our Active View technology to learn about the
current state of viewable video impressions on the web.
Viewability is top of mind for many advertisers and publishers now that the
Media Rating Council has lifted the viewable transaction advisory for video.
Seeking enhanced ROI, brand advertisers hope to ensure that their video ads
are seen. Publishers are receiving more RFPs and are looking to enhance site
viewability, using viewable impressions as a currency to do so.
Here we highlight the broad findings and insights we discovered during our
analysis of the research data to help advertisers and publishers better
understand the current state of viewable video impressions.
Google conducted a study of our video advertising platforms, including
Google, DoubleClick, and YouTube, to better understand video ad viewability
on YouTube and across the web. According to the Media Rating Council and
IAB standard, a viewable video impression occurs when at least
50% of an ad’s pixels are visible on screen for at least two consecutive
seconds. For the purpose of this report, we are using this definition across
both desktop and mobile devices.
We analyzed two separate sets of data pulled using Google’s Active View
measurement technology in April 2015:
1. Video viewability across the web (desktop, mobile, and tablet), not
including YouTube. Mobile video app data is not available at this time, so
we have excluded it from this analysis.
2. Video viewability data for YouTube, including both data from across the
web (desktop, mobile, and tablet) and mobile in-app ads.
State of Video Ad Viewability
The average viewability of video ads across the web (not including YouTube) is 54%
and on YouTube is 91%.*
Why Video Ads Aren’t Seen
Of non-viewable ads, 76% were in a background tab or never on screen at all.
The remaining 24% were scrolled off-screen or abandoned in fewer than two seconds.
Player Size Matters
The most popular video ad player size across the web happens to be the least viewable. Large players on
video-focused sites, like those found on YouTube, for example, demonstrate significantly higher viewability.
Location, Location, Location
Horizontal and vertical positioning matter, and correlate to viewability.
Video ads are significantly more viewable on mobile
and tablet than on desktop. YouTube is 94% viewable on
mobile devices.
Non-viewable ads are served video ads across
desktop, mobile, and tablet that don’t meet the
viewability criteria.
Advertisers seeking viewable impressions should look at high viewability sites that engage in
best practices for video viewability.
Video viewability varies significantly by ad size. In general, advertisers should consider investing
their spend in inventory comprised of larger vide
Member case study: Kantar Millward Brown - Delivering cost-effective incremen...IAB Europe
Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
26. ADS THAT EXCEED THE STANDARD
END UP HAVING THE GREATEST
IMPACT.
VIEWABILITY IS IMPORTANT,
BUT IS NOT THE END-ALL-BE-
ALL. IT ISN’T A KPI.
SO…
WHILE WE CAN’T COMPLETELY
CONTROL VIEWABILITY, WE CAN
CONTROL THE CREATIVE &
WHERE IT RUNS.
Logo: 63% bigger impact and contributes to stronger impact as soon as MRC viewability standard is met
Audio On: 3x impact for ads under the MRC viewability standard
Low Ad Clutter: Greater share of view has impact after 1 second in view. 200% bigger impact once time in view exceeds 1 second