Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
Join WordStream's webinar where our very own Mark Irvine (voted #1 Most Influential PPC Expert of the Year), will reveal the top Google Ads changes that will help you beat the competition in 2020.
Mark will share expert insight, including:
- The change behind why your ads might not be showing up.
- The intelligent tool that will help you reach new audiences.
- The area where Google expects massive growth in 2020.
Using Google & Facebook together will produce better results than either can achieve alone.
Join our webinar as our best Google Ads expert joins forces with our top Facebook expert to reveal how they use the world's top marketing platforms together to achieve mind-blowing results.
You'll discover:
• How to combine Facebook's targeting with Google's reach to create the perfect storm of effective messaging.
• How to use both platforms together to decrease your cost per click.
• How to create audiences and targeting strategies to ensure the right people are seeing your ads.
•
Don't settle for single-platform ads when you can have unbeatable cross-platform campaigns.
Building a Foundation for Global Digital MarketingMerkle
Speakers:
Evan Kent, Global Vice President, Schneider Electric
Chandos Quill, Vice President, International Solutions, Merkle.
In today’s world, high performance BtoB marketing requires an integrated, streamlined mid-funnel approach to data and technology. This requires organizations to rethink their internal structure, processes, and marketing supply chain. During this session Evan Kent, Global Vice President at Schneider Electric, will share the journey he has undertaken to transform the company’s mid-funnel approach to marketing. Attendees will hear about the complexities of operating in a global environment, learn how to create a business case that convinced management to support key foundational programs, and how to implement initiatives in a way that reduced risk and ensures success.
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Now, more than ever, it is essential to optimize online campaigns. WordStream is here to help you freshen up your ads and prepare for all the changes ahead.
Join us online to learn:
- How to pivot your ad strategy in times of change.
- How to get creative with Facebook ads.
- How to sharpen ad copy for any industry.
It's time for a digital Spring cleaning! Break out the duster and let's make those ads sparkle. Save your seat now.
The paid search workshop at this years Attention summit covered intention analysis and how strategy can be used to reach your eureka moment.
Map your consumers journey and target them during the moments that matter the most, provide the opportunity to exchange value and put the right message in front of the right consumers.
Optimising paid search means we can bid smart and offer our audience solutions when they are looking for answers.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
Join WordStream's webinar where our very own Mark Irvine (voted #1 Most Influential PPC Expert of the Year), will reveal the top Google Ads changes that will help you beat the competition in 2020.
Mark will share expert insight, including:
- The change behind why your ads might not be showing up.
- The intelligent tool that will help you reach new audiences.
- The area where Google expects massive growth in 2020.
Using Google & Facebook together will produce better results than either can achieve alone.
Join our webinar as our best Google Ads expert joins forces with our top Facebook expert to reveal how they use the world's top marketing platforms together to achieve mind-blowing results.
You'll discover:
• How to combine Facebook's targeting with Google's reach to create the perfect storm of effective messaging.
• How to use both platforms together to decrease your cost per click.
• How to create audiences and targeting strategies to ensure the right people are seeing your ads.
•
Don't settle for single-platform ads when you can have unbeatable cross-platform campaigns.
Building a Foundation for Global Digital MarketingMerkle
Speakers:
Evan Kent, Global Vice President, Schneider Electric
Chandos Quill, Vice President, International Solutions, Merkle.
In today’s world, high performance BtoB marketing requires an integrated, streamlined mid-funnel approach to data and technology. This requires organizations to rethink their internal structure, processes, and marketing supply chain. During this session Evan Kent, Global Vice President at Schneider Electric, will share the journey he has undertaken to transform the company’s mid-funnel approach to marketing. Attendees will hear about the complexities of operating in a global environment, learn how to create a business case that convinced management to support key foundational programs, and how to implement initiatives in a way that reduced risk and ensures success.
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Now, more than ever, it is essential to optimize online campaigns. WordStream is here to help you freshen up your ads and prepare for all the changes ahead.
Join us online to learn:
- How to pivot your ad strategy in times of change.
- How to get creative with Facebook ads.
- How to sharpen ad copy for any industry.
It's time for a digital Spring cleaning! Break out the duster and let's make those ads sparkle. Save your seat now.
The paid search workshop at this years Attention summit covered intention analysis and how strategy can be used to reach your eureka moment.
Map your consumers journey and target them during the moments that matter the most, provide the opportunity to exchange value and put the right message in front of the right consumers.
Optimising paid search means we can bid smart and offer our audience solutions when they are looking for answers.
The longstanding debate over publishers investing resources mobile app strategies over mobile Web has evolved along with the mobile platforms and technologies themselves. Changes in mobile search, app indexing, iOS and Android app cross-linking, alerts and now Google AMP are evolving mobile discovery and the routes media take to access consumers and maintain relationships. What is the new app-vs-Web equation for publishers?
Satisfy the Demands of Mobile with Intelligent Marketing AutomationBill Magnuson
Instead of relying solely on discovery and one-size-fits-all outreach, marketers need to be proactive about addressing their audience on the channels where they’re active and greet them with highly relevant communication. Mobile needs to be a dominant part of this overall strategy. This session will solve this issue, illustrating how to automate and elevate mobile campaigns by leveraging first-party data, owned media and the right solutions to engage with audiences at scale.
Originally presented at Digital Summit Denver on June 17, 2015 by Bill Magnuson (@billmag)
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
How Betsson Group coordinates programmatic advertising across international markets
Adrien Icardi, head of mobile acquisition, Betsson Group
Owen Gill - Harnessing automation to power your online advertising - Nottingh...Hallam
This session will explore the impact of automation on paid media with examples of successful campaigns. Using practical examples, you will learn how to take advantage of audience segmentation techniques and how to deliver advertising at the right moment. You will get a better understanding of the wealth of data available to you, and how you can use this data to improve your ad delivery.
Cross channel and mobile proximity engagement and activation pitch deck for Diageo featuring omnichannel, TV, digital video, social, retail and mobile commerce integration
The range of media by which consumers can be addressed directly has gradually evolved over recent years. The latest arrival – addressable display advertising – is possibly the most revolutionary of all.
• What new audience targeting options are now available?
• What are the implications for influencing mixed mode channel switching behaviours by tracking behaviours across channels?
Search & Programmatic in the Post-Digital WorldCatalyst
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
LSA Bootcamp Charlotte: Beyond SEO - Paid Search Best Practices (Google)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
WordStream delivers 10 of the hottest tips for getting more leads and sales from advertising online.
Walk away knowing:
- Why more clicks doesn't always mean more customers.
- How to effectively use Lookalike audiences on Facebook.
- How to take advantage of Ad Extensions on Google.
- The power of remarketing and so much more!
What does it take to introduce cross-channel marketing into companies? In our presentation, we discuss the strategic approach of four steps that are essential for proper marketing automation.
However, making sure that companies follow through all four steps doesn't necessarily mean that the implementation will be successful, or even it was, that your KPIs will be achieved.
So, we give an answer to one of the most popular questions regarding marketing automation, and that is: why aren't all companies successful at it?
Read more to find out and in case of questions, drop me a line.
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
The longstanding debate over publishers investing resources mobile app strategies over mobile Web has evolved along with the mobile platforms and technologies themselves. Changes in mobile search, app indexing, iOS and Android app cross-linking, alerts and now Google AMP are evolving mobile discovery and the routes media take to access consumers and maintain relationships. What is the new app-vs-Web equation for publishers?
Satisfy the Demands of Mobile with Intelligent Marketing AutomationBill Magnuson
Instead of relying solely on discovery and one-size-fits-all outreach, marketers need to be proactive about addressing their audience on the channels where they’re active and greet them with highly relevant communication. Mobile needs to be a dominant part of this overall strategy. This session will solve this issue, illustrating how to automate and elevate mobile campaigns by leveraging first-party data, owned media and the right solutions to engage with audiences at scale.
Originally presented at Digital Summit Denver on June 17, 2015 by Bill Magnuson (@billmag)
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
How Betsson Group coordinates programmatic advertising across international markets
Adrien Icardi, head of mobile acquisition, Betsson Group
Owen Gill - Harnessing automation to power your online advertising - Nottingh...Hallam
This session will explore the impact of automation on paid media with examples of successful campaigns. Using practical examples, you will learn how to take advantage of audience segmentation techniques and how to deliver advertising at the right moment. You will get a better understanding of the wealth of data available to you, and how you can use this data to improve your ad delivery.
Cross channel and mobile proximity engagement and activation pitch deck for Diageo featuring omnichannel, TV, digital video, social, retail and mobile commerce integration
The range of media by which consumers can be addressed directly has gradually evolved over recent years. The latest arrival – addressable display advertising – is possibly the most revolutionary of all.
• What new audience targeting options are now available?
• What are the implications for influencing mixed mode channel switching behaviours by tracking behaviours across channels?
Search & Programmatic in the Post-Digital WorldCatalyst
Originally presented by Forrester's Susan Bidel at Catalyst and Yahoo's 2017 Digital Boost event, this presentation discusses what brands need to know for effective search and programmatic campaigns in the post-digital age.
LSA Bootcamp Charlotte: Beyond SEO - Paid Search Best Practices (Google)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
WordStream delivers 10 of the hottest tips for getting more leads and sales from advertising online.
Walk away knowing:
- Why more clicks doesn't always mean more customers.
- How to effectively use Lookalike audiences on Facebook.
- How to take advantage of Ad Extensions on Google.
- The power of remarketing and so much more!
What does it take to introduce cross-channel marketing into companies? In our presentation, we discuss the strategic approach of four steps that are essential for proper marketing automation.
However, making sure that companies follow through all four steps doesn't necessarily mean that the implementation will be successful, or even it was, that your KPIs will be achieved.
So, we give an answer to one of the most popular questions regarding marketing automation, and that is: why aren't all companies successful at it?
Read more to find out and in case of questions, drop me a line.
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
What do you do when you need to get your message out to people for whom you don't have email addresses? How do you get in front of a market that you want to target when you can't buy email lists (that's a no-no) and the target market you want is on social media? What if you're just seeing flat open rates on email and you need to revitalize your audience? Well, if you're like a growing population of organizations, you're turning to marketing automation to turn your content into leads and gaining a deeper understanding of your members.
Join us for a free interactive workshop to educate you on marketing automation, assess your organization's readiness and help you prepare a realistic timeline and budget.
Take advantage of Google and Bing’s latest 2013 and 2014 innovations for your...PerformanceIN
Europe’s top two search engines have been going toe to toe with feature updates to their commercial search opportunities at such break-neck speed that it is hard to keep up.
Pierre will be covering the most impressive innovations that Google and Bing have released to date including cross-device tracking, targeting return on ad spend, location targeting options, review extensions, image extensions and rich ads in search.
There will also be time for what he thinks will be the big news in 2014.
This presentation covers following topics
Changing landscape for business today
Introduction to Digital Marketing
Email Marketing
Display Advertising
Search Engine Optimisation
Search Engine Marketing
Mobile Marketing
Website Development
Web Analytics
E-Commerce
Customer service in new media
How CSR impacts social media sentiment of brand
Crisis management on social media
Viral marketing
SPIN Marketing
This report also has some key insights on @hootsuite and @wearesocial report
"Your customer data flows faster each day, which is why collecting, organizing, and doing something meaningful with it is just good business.
But, it can be tough to do.
Stashing data in different places across your organization to come back (hopefully) later is a great way to mismanage or lose it. Squirrels can stash, but enterprises can’t.
You need a customer data platform (CDP). A central command center that securely holds your customer data and lets you organize it according to your goals.
The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Acquia, Bounteous, and Appnovation will show you:
How a single source for customer data storage can mitigate risk and optimize customer experience
How central data governance will help your customer data strategy once the almighty Google takes away cookies
The comprehensive CDP build-or-buy checklist + CDP must-haves for your budget
First-party data management that keeps your customers' data safe and your business booming
It’s 10 PM, do you know where your data is?"
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
What is Next Strategy for Your Business? Digital Marketing and SEO Trends-2018Promotion 3sixty
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Big Data represent an opportunity for organizations with data analysis needs. Companies need to prepare a number of functions to address the Big Data Challenge.
The following presentation describes the Big Data landscape for marketing technology, introducing several applications, and describing the three key aspects a media agency must focus on when dealing with Big Data analysis applications.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated.
In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever.
In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience.
Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.
Successful companies today embraced 2.0 long before the term was coined. This panel will explore the various definitions of Web 2.0 through the lenses of pioneers and performance marketing companies.
Through “conversion tracking” in GA4 and your CRM, you can track and measure the impact of each of your digital marketing efforts, including paid advertising, social media, emails, website content and your CRM to determine how each touchpoint contributes to successfully converting leads throughout the enrollment journey.
This presentation will provide pro tips you can use to determine what’s working and what’s not and will leave you with actionable strategies to drive sustainable increases in enrollment.
Perform Media - 2017 Sponsor Spotlight PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 10:30 AM: Perform Media Spotlight PresentationPerform Media Search: driving performance with direct access, transparency, and unique optimization controls.Presenter: LeoPolanowski, CEO,Perform MediaLeo holds a degree in Biomedical Engineering from Harvard University and has over 18 years of sales, product and executive management experience with leading media & financial services companies. Most recently, he led the Revenue Organization for the Americas at Yahoo prior to starting Perform Media 2 years ago.We started Perform Media to bring a set of truly unique opportunities in digital marketing to our clients. Through exclusive supply and technology partnerships with industry leaders like Media.net, our clients buy more directly, with greater transparency, and increased control across one of the largest top quality publisher ecosystems in the world. Search continues to be the most effective ROI vehicle in digital marketing. Through our Media.net relationship, we have direct access to the 3rd largest search marketplace in the US, with over 85% reach and 10B monthly impressions. Working through Perform Media is the only way to tap into this incredible performance supply directly with full control and transparency on an industry leading platform.
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5. PERFORMMEDIA.COM
Google
redacts DC
User IDs
MOVING TOWARDS PRIVACY
Digital is moving towards a privacy-first advertising landscape
GDPR
goes into
effect
Safari ITP 2.0
announced
Firefox starts
Enhanced
Tracking
Protection
California
Consumer
Privacy Act
CCPA passes
FTC Fines
Facebook
CCPA goes
into effect
Safari Location
Data cutbacks
Chrome
announces
cookies will go
away by 2022
June
2018
Jan
2020
Jan
2020
May
2018
April
2018
June
2018
Aug
2018
June
2020
June
2019
6. PERFORMMEDIA.COM
KEY MARKETING ACTIVITIES
WILL BE IMPACTED
3P COOKIES ARE GOING AWAY
Supply Scaling
Users can’t be found on sites with a different
domain category from your ad
Retargeting
Previous site visitors become unreachable
Conversion Tracking
Reduced measurement and attribution
functionality
User Identification & History
Inability to identify and store history on individual
users
Frequency Capping
Risk showing ads to the same user multiple times
7. PERFORMMEDIA.COM
CONTENT EXAMPLES
Relevant: Ads matching the content of
interest to the user at the right time
Privacy Compliant & Brand Safe:
User data is not required and our
Algorithm determines the category and
sensitivity of the site content.
Scalable: +600K publishers in our
marketplace across autos, health,
finance, insurance and lifestyle
UPPER FUNNEL
LOWER FUNNEL
MID FUNNEL
Benefits of Contextual Advertising
8. PERFORMMEDIA.COM
MOST MARKETERS STILL RELY ON
THIRD PARTY COOKIES
80% of marketers moderately to
very reliant on third-party cookies
80%
20% of marketers are very confident
their vendors will come up with viable
solutions to address the change
SOURCE: EPSILON’S RIP THIRD-PARTY COOKIES: ARE MARKETERS READY?
20%
9. Yesterday's Contextual Advertising
Article Title
URL
Domain
Keyword
Article Title
URL
Domain
Keyword
Breadcrumbs
Publisher
Ad Copy
Adv Category
Adv page context
Adv Domain
metadata
Campaign Type
Ad Copy
Ad History
Content Discovery
Associated Topics
URL Discovery
Brand Safety
Topics
IAB 2.0 Category
Perform’s
Contextual
Segments
Contextual Advertising has become far more sophisticated
10. These signals are fed into a complex Machine
Learning based feedback loop enhancing the
efficiency of all search ads
Our systems use
intricate signals from the
Publisher’s Pages
Enhanced Publisher Signals
1 Article Title & Breadcrumbs
Domain Categories & Subcategories
Keyword & Keyword Sentiment in Articles
Page URL & Referring URL
Domain Metadata
2
3
4
5
11. 1
We also use signals
from advertisers
Enhanced Advertiser Signals
3
1 Ad Copy
Advertiser Category & Subcategory
Advertiser Page Content
Advertiser Domain Metadata
Campaign Type
2
3
4
5
Historical Ad Performance
6
17. RESULTS
Autos Lead Generation
5,000
Leads Per Month
+10%
Buy Rate
BACKGROUND
A leading Autos maker used Perform Media high intent contextual targeting to boost dealer
automobile sales.
GOAL
Deliver 5,000 leads per month across targeted make/models with a 7% buy rate.
SOLUTION
The Perform Media account team leverage both search and native ad formats to generate dealer
leads nationwide. They targeted users on pages with high intent like trade in and vehicle shopping
pages to boost conversion rate and help deliver strong lead quality.