This document discusses advanced attribution for brand marketers. It notes that branding marketing is more challenging to measure than direct response marketing. The document proposes creating a single currency to calculate the true impact of each touchpoint across channels, campaigns and tactics. This would allow for scenario planning, media buying automation and optimization based on attributed metrics. The document uses Dell marketing as a case study, showing how advanced attribution can understand the full funnel impact of different tactics on awareness, consideration and conversion. It demonstrates measuring the branding impact of TV and digital channels using a single currency.
Resuscitating Your Omni-Channel Though MobileSwrve_Inc
Your customers are now mobile first, but your marketing isn't. Improve omni-channel engagement by putting mobile in the center of your engagement strategy.
The Rise of Programmatic Branding: From Impressions to InteractionsRubicon Project
From impressions to interactions: how brand marketers are waking up to the smell of programmatic potential (and bacon)
During this 30 minute session, Keith Lorizio, CRO at programmatic advertising platform Chango will address how programmatic advertising can help brands create an emotional connection with their consumers instantly.
He will explore:
- Why programmatic should be added to your branding strategy
- How programmatic can create high-touch connections for better brand results
- What success looks like in a programmatic branding environment
- How creativity and programmatic can work together
- How brands can leverage programmatic to define and track their unique success interactions
- The rise of video and programmatic premium
Acquiring and Engaging Customers with Your Mobile AppSwrve_Inc
Presentation Given By Kevin McCarthy, Google. As many as 25 percent of application users open an app once and then never return. So how does a mobile app stand out? This session will discuss how brands and retailers should be marketing their mobile apps, measuring their success and optimizing their efforts towards maximizing lifetime value for their users. With some of the latest retail case studies and apps UX research, Google will demonstrate how to engage with mobile in the next crucial moments after an app is developed.
The Programmatic Pulse: What Marketers REALLY Think About ProgrammaticRubicon Project
What you'll be able to tell your boss after reading this:
* Three of every four marketers are using programmatic today.
* Targeting and performance are key drivers of adoption today, competitive dynamics less so.
* Measurement of results, data integration, site quality, brand safety, and resource limits top issues inhibiting programmatic today.
* How programmatic is managed today varies immensely.
* Programmatic is forcing organizations to reallocate their resources.
* Tactical issues such as transparency, fraud, availability of quality inventory, cost, and ROI are keeping marketers up at night.
* Programmatic spend will continue to grow for the foreseeable future.
* Programmatic is more than display.
Resuscitating Your Omni-Channel Though MobileSwrve_Inc
Your customers are now mobile first, but your marketing isn't. Improve omni-channel engagement by putting mobile in the center of your engagement strategy.
The Rise of Programmatic Branding: From Impressions to InteractionsRubicon Project
From impressions to interactions: how brand marketers are waking up to the smell of programmatic potential (and bacon)
During this 30 minute session, Keith Lorizio, CRO at programmatic advertising platform Chango will address how programmatic advertising can help brands create an emotional connection with their consumers instantly.
He will explore:
- Why programmatic should be added to your branding strategy
- How programmatic can create high-touch connections for better brand results
- What success looks like in a programmatic branding environment
- How creativity and programmatic can work together
- How brands can leverage programmatic to define and track their unique success interactions
- The rise of video and programmatic premium
Acquiring and Engaging Customers with Your Mobile AppSwrve_Inc
Presentation Given By Kevin McCarthy, Google. As many as 25 percent of application users open an app once and then never return. So how does a mobile app stand out? This session will discuss how brands and retailers should be marketing their mobile apps, measuring their success and optimizing their efforts towards maximizing lifetime value for their users. With some of the latest retail case studies and apps UX research, Google will demonstrate how to engage with mobile in the next crucial moments after an app is developed.
The Programmatic Pulse: What Marketers REALLY Think About ProgrammaticRubicon Project
What you'll be able to tell your boss after reading this:
* Three of every four marketers are using programmatic today.
* Targeting and performance are key drivers of adoption today, competitive dynamics less so.
* Measurement of results, data integration, site quality, brand safety, and resource limits top issues inhibiting programmatic today.
* How programmatic is managed today varies immensely.
* Programmatic is forcing organizations to reallocate their resources.
* Tactical issues such as transparency, fraud, availability of quality inventory, cost, and ROI are keeping marketers up at night.
* Programmatic spend will continue to grow for the foreseeable future.
* Programmatic is more than display.
The 87th Academy Awards Brand Lift StudyExtreme Reach
The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers.
In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data.
eMarketer Webinar: Buying Display Ad InventoryeMarketer
Join eMarketer Principal Analyst David Hallerman as he makes sense of the display ad market and discusses its projected growth and importance to marketers.
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
Changing consumer behaviour is always a challenge for brands. These stats look at how you can use sampling and word of mouth to change perceptions amongst your key audience.
Tech Talk with LiveRail: A First Look at Deal ID MarketplaceDigiday
Vijay Balan explores why over 60% of video publishers plan on establishing Deal ID relationships this year. Learn how this unique, cutting-edge technology leverages pre-negotiated deals to maximize publishers' non-guaranteed video inventory and how it creates optimal efficiency for both buyers and sellers. Vijay will also share an exclusive first-look at LiveRail's Video Deal-ID Marketplace launching this Spring.
Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.
The value of being seen : a guide to digital advertising viewability - Turn -...Romain Fonnier
What’s hard to understand about advertisers wanting ads to be seen by real live consumers?
At first blush, it seems so simple: viewable ads reassure advertisers that their ads are delivered in-view (that is, on an active page or within frame). Yet, viewability does not guarantee that the end consumer will actually view the ad creative or engage with the message.
Successful digital advertising depends on a variety of factors -- including a nuanced understanding of what viewability is, when it matters, and how it fits into a broader campaign strategy.
AdTech 2.0 – Building Experiences, Not StacksMediaPost
As platforms and capabilities commoditize, marketers need to vette their tech against a new set of standards – how they build customer experience. AdTech 2.0 starts with the relationships brands need to build throughout the supply chain – with publishers, with a networks of data and other providers, in order to create more seamless experiences for the customer. We will explore how T-Mobile is leaning into the supply chain to enforce greater transparency, interoperability and direct relationships with media and customers. What business cases can marketers build around richer customer experiences? How are platforms and partnerships being re-evaluated according their ability to power a more holistic set of goals and not just check the tech boxes?
What's hot in the world of influencer marketing? Influencer partnerships! Flip through this quick SlideShare to discover how to go beyond vanity metrics and the eight key steps to measuring real ROI in your influencer partnerships.
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014Kenshoo
Presentation from the IRCE 2014 session "A Year Later: The Impact of Enhanced Campaigns" delivered by Kenshoo CMO Aaron Goldman and Director of E-Commerce Marketing at Walgreens, Adam Garcia, on Friday, June 13.
Each year, the Event Marketing Institute and Mosaic perform a comprehensive survey of the experiential marketing landscape, with separate metrics being measured in the areas of Brands, Agencies, and Consumers.
Following are some of the highlights from the 2015 EventTrack survey.
Each year, the Event Marketing Institute and Mosaic perform a comprehensive survey of the experiential marketing landscape, with separate metrics being measured in the areas of Brands, Agencies, and Consumers.
Following are some of the highlights from the 2015 EventTrack survey.
Deconstructing Branded Content: The Global Guide To What WorksIPG Media Lab
Branded content, defined in this research as content that lives on its own, produced by and for the brand, as opposed to content produced by someone else the brand affixes itself to, has transformed marketing, overall. With the increased emphasis on cross-screen viewing, and digital at the core of brand communications, branded content has become a core part of many brand campaigns.
IPG Media Lab, a division of IPG Mediabrands, in conjunction with Google, today announced the results of the industry’s first global comprehensive branded content effectiveness study. Aiming to understand consumer perceptions and to compare the effectiveness of branded content and video advertising, this closed study surveyed 14,780 consumers, looked at 50 brands, across 19 verticals, in 10 countries, assessing how branded content is perceived in different parts of the world and how this translates into branding effectiveness.
Revionics key components of a winning promotional strategy - oct 2015Revionics
Retailers learn from Revionics promotion experts Mark Schwans, Becky Gilman and Diana Mitten about using data insights for optimizing efficiency, transparency and collaboration for best results in integrated promotions.
The 87th Academy Awards Brand Lift StudyExtreme Reach
The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers.
In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data.
eMarketer Webinar: Buying Display Ad InventoryeMarketer
Join eMarketer Principal Analyst David Hallerman as he makes sense of the display ad market and discusses its projected growth and importance to marketers.
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
Changing consumer behaviour is always a challenge for brands. These stats look at how you can use sampling and word of mouth to change perceptions amongst your key audience.
Tech Talk with LiveRail: A First Look at Deal ID MarketplaceDigiday
Vijay Balan explores why over 60% of video publishers plan on establishing Deal ID relationships this year. Learn how this unique, cutting-edge technology leverages pre-negotiated deals to maximize publishers' non-guaranteed video inventory and how it creates optimal efficiency for both buyers and sellers. Vijay will also share an exclusive first-look at LiveRail's Video Deal-ID Marketplace launching this Spring.
Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.
The value of being seen : a guide to digital advertising viewability - Turn -...Romain Fonnier
What’s hard to understand about advertisers wanting ads to be seen by real live consumers?
At first blush, it seems so simple: viewable ads reassure advertisers that their ads are delivered in-view (that is, on an active page or within frame). Yet, viewability does not guarantee that the end consumer will actually view the ad creative or engage with the message.
Successful digital advertising depends on a variety of factors -- including a nuanced understanding of what viewability is, when it matters, and how it fits into a broader campaign strategy.
AdTech 2.0 – Building Experiences, Not StacksMediaPost
As platforms and capabilities commoditize, marketers need to vette their tech against a new set of standards – how they build customer experience. AdTech 2.0 starts with the relationships brands need to build throughout the supply chain – with publishers, with a networks of data and other providers, in order to create more seamless experiences for the customer. We will explore how T-Mobile is leaning into the supply chain to enforce greater transparency, interoperability and direct relationships with media and customers. What business cases can marketers build around richer customer experiences? How are platforms and partnerships being re-evaluated according their ability to power a more holistic set of goals and not just check the tech boxes?
What's hot in the world of influencer marketing? Influencer partnerships! Flip through this quick SlideShare to discover how to go beyond vanity metrics and the eight key steps to measuring real ROI in your influencer partnerships.
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014Kenshoo
Presentation from the IRCE 2014 session "A Year Later: The Impact of Enhanced Campaigns" delivered by Kenshoo CMO Aaron Goldman and Director of E-Commerce Marketing at Walgreens, Adam Garcia, on Friday, June 13.
Each year, the Event Marketing Institute and Mosaic perform a comprehensive survey of the experiential marketing landscape, with separate metrics being measured in the areas of Brands, Agencies, and Consumers.
Following are some of the highlights from the 2015 EventTrack survey.
Each year, the Event Marketing Institute and Mosaic perform a comprehensive survey of the experiential marketing landscape, with separate metrics being measured in the areas of Brands, Agencies, and Consumers.
Following are some of the highlights from the 2015 EventTrack survey.
Deconstructing Branded Content: The Global Guide To What WorksIPG Media Lab
Branded content, defined in this research as content that lives on its own, produced by and for the brand, as opposed to content produced by someone else the brand affixes itself to, has transformed marketing, overall. With the increased emphasis on cross-screen viewing, and digital at the core of brand communications, branded content has become a core part of many brand campaigns.
IPG Media Lab, a division of IPG Mediabrands, in conjunction with Google, today announced the results of the industry’s first global comprehensive branded content effectiveness study. Aiming to understand consumer perceptions and to compare the effectiveness of branded content and video advertising, this closed study surveyed 14,780 consumers, looked at 50 brands, across 19 verticals, in 10 countries, assessing how branded content is perceived in different parts of the world and how this translates into branding effectiveness.
Revionics key components of a winning promotional strategy - oct 2015Revionics
Retailers learn from Revionics promotion experts Mark Schwans, Becky Gilman and Diana Mitten about using data insights for optimizing efficiency, transparency and collaboration for best results in integrated promotions.
The New Rules for B2B Website Performance & Personalization Demandbase
For years B2B marketers have played by B2C rules, with limited to no success. Now the game has changed. Join Demandbase and Optimizely to learn why approaches to B2B website personalization and performance have evolved past persona tactics to account-based targeting strategies and what you need to know to stay in the game.
Key takeaways:
Why persona segmentation is no longer the go-to for B2B personalization
How you can build an Account-Based Marketing personalization strategy for your website
Benchmarks for success from some of today’s leading ABM marketers
New Rules for B2B Website Personalization & PerformanceOptimizely
Key takeaways:
- Best Practices for B2B personalization
- How to build an Account-Based Marketing personalization strategy for your website
- Benchmarks for success from some of today's leading ABM marketers
Check out the associate Webinar on Demand: https://www.cprime.com/resource/webinars/metrics-that-matter-in-the-boardroom/
Metrics-driven goals are fundamental to building great products. While data, KPIs and OKRs have an impact on most jobs, it is especially true for product teams. In our current situation, product professionals are being challenged to clearly articulate the value of their products and solutions in a language that focuses on outcome vs. output and value created vs. effort spent.
Are you struggling to provide the metrics that matter most for your product or solution? Are you caught in a loop reinventing how to measure the progress and success of your products?
In this webinar, join Mike Smart and Devin Anderson to:
*Explore how to help your product or solution stand out.
*Learn how to combine vision with quantifiable metrics that measure process, progress and value.
*Learn how to use leading metrics, such as usage and adoption, to impact product performance and business outcomes.
You’ll leave with real life strategies for using your data super powers for the good of your product.
Webinar: Moneyball for Content Marketers - choosing metrics that drive ROIGlen Kushner
With organic reach plummeting on major platforms, Content Marketers are under pressure to figure out the right bets.
- Which posts should you amplify and promote with paid social?
- How do you predict which posts will go viral earlier in campaign? What are the latest metrics, such as emotional engagement, which are the best predictors?
- What are the right metrics to drive ROI for specific campaign objectives?
This webinar presentation shares best practices to address the measurement imperative for Content Marketers, and how to close your CEO measurement gap.
Webinar from May 12, 2015
http://biznology.com/2015/05/choosing-metrics-that-drive-content-marketing-roi/
Aligning Product & Customer Success Teams to Fuel Growth by Gainsight Product...Product School
Product Management presentation given during #ProductCon Online November 2021 by Gainsight Product Leaders, Denise Stokowski, Group VP of Platform & Products, and Mickey Alon, CTO & Founder.
How to Master Product-Led Growth Strategy in B2B by Gainsight CTOProduct School
Main Takeaways:
- Gain visibility into the product journey
- Tie acquisition and retention KPIs with core metrics
- Design product experiences with an outcome mindset
- Create an iterative process to address usability friction
- Leverage user feedback to accelerate learning
Leveraging Social Media To Transform the Customer ExperienceMonster
Your organization’s ability to deliver its value proposition --throughout the entire customer experience --is on display for the world to weigh-in on and therefore influence…making every interaction with your customer more important than ever.
Social media has revolutionized the way consumers search and purchase products and services today. Businesses worldwide have jumped on the viral band wagon of leveraging these channels to enhance the customer experience— and if they haven’t— they’re trying to figure out how to catch-up. With 78% of consumers trusting peer recommendations found on social networking sites over any other source – your company cannot afford to be missing in the conversation.
Listen to this exclusive webinar to learn how:
* You can leverage social media to drive customer loyalty
* Make fans out of mistakes
* Engage customers in service design
* Create armies of brand enthusiasts to help you grow your business
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Video & Digital Marketing services, where CMO's and C-Suite of businesses loo...Pavan Kumar
Wayne Creative Alliance Pvt Ltd | Video Production & Digital Marketing
A creative agency specially handles in providing Video & Digital Marketing services for Small Businesses, Startups and Organizations looking to market their Product / Services.
Similar to Visual IQ Sponsor Breakfast Presentation - OMMA Programmatic NY (20)
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Let’s face it, direct response marketers have held the championship title for quite some time when it comes to quantifying the impact of their marketing efforts to the CMO. And it’s become easier than ever for direct marketers to prove and predict ROI across each of their channels and tactics, thanks to advanced attribution.
So it’s no wonder that direct response marketers can easily make the case for additional budget, leaving their poor brand marketing counterparts to pick up the scraps of what’s leftover.
[CLICK] But it hasn’t really been a fair fight. It’s much easier to hit your target when there’s only one, clearly defined target…an online sale, a completed application, a call center lead, etc.
Brand marketers don’t share that same luxury. So it’s much harder for them to make the case for more budget because they don’t have the right tools to measure the true impact of their efforts, and they don’t have the right data to optimize fast enough to have an effect mid-flight.
[CLICK] And yet, Branding continues to make up a big chunk of the overall marketing spend – especially when buying TV – because businesses need to invest in the mid- and upper-funnel to avoid hitting a point of diminishing returns in the lower funnel.
In fact, according to eMarketer, Branding will account for 45% of US Digital Ad spending this year. [CLICK] That’s 5% growth from 2014. By vertical, Branding accounts for:
65% CPG
60% Entertainment
45% Media
44% Healthcare & Pharma
44% Telecom
42% Computing & Consumer Electronics
40% Automotive
So it’s clear that CMO’s still believe they should be investing in brand marketing. But how do they hold their branding budgets accountable?
Our recent survey of over 500 brand marketers in the US and the UK revealed three key challenges that they are facing when it comes to measuring the effectiveness of their campaigns:
[CLICK] 80% says that measuring the impact of branding is more challenges than measuring the impact of direct response
2) [CLICK] 76% find it challenging to isolate and quantify the impact of individual digital channels on their branding metrics
3) [CLICK] 69% find it challenging to isolate and quantify the impact of TV advertising on their branding metrics
So how to brand marketers overcome these challenges? The answer lies in creating a single currency with advanced attribution that becomes the source of truth for [CLICK] measurement, [CLICK] planning and [CLICK] activation.
Let’s take Dell’s consumer marketing as an example:
[CLICK] They run direct response campaigns with lower-funnel KPIs:
Conversion: online sales
Purchase Intent: chat with a representative; download a coupon
But they also run branding campaigns with mid- and upper-funnel objectives to continuously fill the funnel for their direct response efforts. Otherwise, their direct response efforts would quickly hit a point of diminishing return without new prospects to target.
Chat with a representative (consideration; mid-funnel)
Register for their loyalty rewards program (consideration; mid-funnel)
Interact with a rich media ad (awareness; upper-funnel)
Watch a video on their site through completion (awareness; upper-funnel)
Among others…
All of the pieces of the funnel are working together to move consumers down to the point of conversion
Need an advanced attribution model that can support the entire funnel – not just direct response, but also branding efforts
In this case, Dell’s brand marketing team is using a mix of offline and digital channels to drive brand engagement activities
Although branding budgets are growing among digital channels, TV is still an important awareness channel for many brand marketers. Therefore, they need an attribution solution that uses a single currency to measure both TV and digital channels to get a holistic view of performance.
[CLICK] After running the entire marketing funnel through an advanced attribution model for both Branding & Direct Response, Dell will not only understand the true impact of each of their lower-funnel channels and tactics on conversions….
But they’ll also be able to understand how each of their branding channels and tactics are driving brand engagement activities that are most likely to influence prospects to convert in the future. And they’ll be able to quantify that impact at a very granular level for each channel:
TV’s impact by network, daypart, geography, creative, etc
Digital’s impact by channel, publisher, placement, keyword, creative, etc
Ultimately, Dell’s brand marketing team wants to drive more of the brand engagement activities that have shown to have the greatest impact on future conversions. And by defining a single currency that accounts for all of these activities, advanced attribution will not only measure the true impact of each of their channels and tactics on brand engagement, but it will also enable them to plan and optimize their budget to drive the greatest brand engagement at the most efficient cost moving forward.
Advanced Attribution for brand marketers should also be able to answer the question:
[CLICK] How does each of my branding channels, including TV, impact digital engagement with my brand?
Historically, brands have only attempted to measure the impact of TV on digital conversion responses. That means those marketers are trying to measure the effectiveness of a very upper-funnel channel based on the most bottom funnel metric (online purchases, completed applications, etc.).
But brand marketers should also be able to use advanced attribution to measure their TV advertising’s impact on brand engagement responses, and see the impact of their TV and digital branding channels within a single view to understand the overall lift of their mid- and upper-funnel efforts
Key Benefit: Provides a single currency to optimize brand marketing spend across TV and digital channels to maximize overall brand engagement lift. No longer using two different metrics to evaluate the two different channels (e.g. GRPs for TV, surveys for digital channels).
When brand marketers adopt advanced attribution, it creates an alignment throughout the funnel because both are…
[CLICK] Using the same dataset and attribution methodology for measurement (apples to apples)
[CLICK] Looking at their budget’s impact within the context of the entire funnel
[CLICK] Optimizing towards a common business goal
….which gives them equal seats at the marketing table – and a fair distribution of their CMO’s marketing budget.
Now both can be held accountable for driving business results for the company.