All advertising is difficult to measure. Brand advertising is the hardest of them all. How do you know if these ads are changing Customer perception, increasing inclination to buy your product or giving your brand an edge over your competitors? Thankfully, with today's digital media , you can measure a lot of these and many more. You can do Brand Lift Studies and get results in days. This is a presentation I made for all marketers who have faced these questions like I do. So, enjoy reading and share your comments and feedback
BrandsLab Media Value Session 4 | Verification - Viewability, Fraud & Brand S...Ebiquity-NA
Ad fraud and viewability issues continue to plague the marketplace if left unmanaged, making ad verification vital to your brand dollars. In this session, out digital experts will go into the different steps you can take to protect your brand and also delve into how these verification issues intersect with programmatic.
The Definitive Guide to Campaign Set-up and OptimizationLiliya Miringof
The best practices of the optimal CPI campaign management and optimization. Valuable for app developers and publishers looking to promote mobile apps cost-effectively and efficiently.
The Definitive Guide to CPI Campaign Set-up and Optimization. October 2015Appnext
As a business professional, you know that mobile can play a huge role in meeting your business objectives.But how do you get there?.What does it take to balance the strategy, processes, technology, and collaboration required to make mobile a success.? Join us for The Definitive Guide to CPI Campaign Set-up and Optimization. The What, Why, and How of Apps Promotion to boost the campaign performance.
BrandsLab Media Value Session 4 | Verification - Viewability, Fraud & Brand S...Ebiquity-NA
Ad fraud and viewability issues continue to plague the marketplace if left unmanaged, making ad verification vital to your brand dollars. In this session, out digital experts will go into the different steps you can take to protect your brand and also delve into how these verification issues intersect with programmatic.
The Definitive Guide to Campaign Set-up and OptimizationLiliya Miringof
The best practices of the optimal CPI campaign management and optimization. Valuable for app developers and publishers looking to promote mobile apps cost-effectively and efficiently.
The Definitive Guide to CPI Campaign Set-up and Optimization. October 2015Appnext
As a business professional, you know that mobile can play a huge role in meeting your business objectives.But how do you get there?.What does it take to balance the strategy, processes, technology, and collaboration required to make mobile a success.? Join us for The Definitive Guide to CPI Campaign Set-up and Optimization. The What, Why, and How of Apps Promotion to boost the campaign performance.
When an ad should be counted as “viewable” and what impact different levels of viewability have are highly debated topics. These debates however have not benefited from a scientific perspective on the role viewability plays in actual ad effectiveness. In this session, the IPG Media Lab explores the relationship between the role of viewability and branding impact across a range of ad formats, including some never before presented insights on social video in a mobile environment.
Robert Moakler, Data Science Intern, Integral Ad Science at MLconf SEA - 5/01/15MLconf
Efficient Measurement of Causal Impact in Digital Advertising Using Online Ad Viewability: Online display ads offer a level of granularity in observable metrics that is impossible to achieve for traditional, non-digital advertisers. However, as advertising budgets comprise an increasing amount of marketing spend, true return on investment (ROI) is increasingly important but often goes unmeasured. An important question to answer is how much incremental revenue was generated by an online campaign. In general, there are two common approaches to measuring the causal impact of a campaign: (1) a randomized experiment and (2) using observational data. The first technique is preferred due to its ability to give an unbiased estimate of a campaign’s effect, but is usually prohibitively costly. The second requires no additional ad spend, but is plagued by complex modeling choices and biases. Using a unique position in the online advertising pipeline to create a “natural experiment”, we propose a novel approach to measuring campaign effectiveness that utilizes detailed measurements of whether ads were actually viewed by a user. Treating users that have never been exposed to a viewable ad as a control group, we are able to mimic the setup of a randomized experiment without any additional cost while avoiding the biases that are typical when using observational data.
Artut Grigorjan, Head of Growth Marketing at Playrix presenting at our Developer Series at China Joy. He takes a look at some of the biggest UA trends in the industry today, from playable ads to new pricing models.
Getting Creative with Facebook and Instagram Video AdvertisingNanigans
Video ad growth is exploding, driven by direct response. Video ads on Facebook and Instagram offer marketers flexible formats, eye-catching autoplay functionality, and integrated call to action buttons.
This presentation contains creative best practices and inspiration, tips to jumpstart high performing campaigns, and an analysis of exemplary video ads and why they work.
HEROsdk delivers an additional monetization stream, on top of any current revenue streams. In most cases, the resulting User Value grows by over 100% !
Programmatic + Mobile: The Divide Between Buyers and SellersDigiday
Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
Cinemad es una compañía norteamericana con sedes a nivel mundial. Nos dedicamos a las campañas de Vídeo Advertising Interactivo. Trabajamos con las principales agencias de medios y clientes más importantes internacionalmente, lo que nos convierte en la empresa más prestigiosa del sector del vídeo interactivo. Nuestros resultados en las campaña así lo demuestran, haciendo que más del 90% de los clientes repitan campañas con nuestros vídeos interactivos.
Beyond DAUs and MAUs, 3 Key Levers to Understanding User Engagement For Your ...CleverTap
-Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value.
-Learn how to build successful engagement and retention campaigns using the AIC Framework.
-Learn the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
When an ad should be counted as “viewable” and what impact different levels of viewability have are highly debated topics. These debates however have not benefited from a scientific perspective on the role viewability plays in actual ad effectiveness. In this session, the IPG Media Lab explores the relationship between the role of viewability and branding impact across a range of ad formats, including some never before presented insights on social video in a mobile environment.
Robert Moakler, Data Science Intern, Integral Ad Science at MLconf SEA - 5/01/15MLconf
Efficient Measurement of Causal Impact in Digital Advertising Using Online Ad Viewability: Online display ads offer a level of granularity in observable metrics that is impossible to achieve for traditional, non-digital advertisers. However, as advertising budgets comprise an increasing amount of marketing spend, true return on investment (ROI) is increasingly important but often goes unmeasured. An important question to answer is how much incremental revenue was generated by an online campaign. In general, there are two common approaches to measuring the causal impact of a campaign: (1) a randomized experiment and (2) using observational data. The first technique is preferred due to its ability to give an unbiased estimate of a campaign’s effect, but is usually prohibitively costly. The second requires no additional ad spend, but is plagued by complex modeling choices and biases. Using a unique position in the online advertising pipeline to create a “natural experiment”, we propose a novel approach to measuring campaign effectiveness that utilizes detailed measurements of whether ads were actually viewed by a user. Treating users that have never been exposed to a viewable ad as a control group, we are able to mimic the setup of a randomized experiment without any additional cost while avoiding the biases that are typical when using observational data.
Artut Grigorjan, Head of Growth Marketing at Playrix presenting at our Developer Series at China Joy. He takes a look at some of the biggest UA trends in the industry today, from playable ads to new pricing models.
Getting Creative with Facebook and Instagram Video AdvertisingNanigans
Video ad growth is exploding, driven by direct response. Video ads on Facebook and Instagram offer marketers flexible formats, eye-catching autoplay functionality, and integrated call to action buttons.
This presentation contains creative best practices and inspiration, tips to jumpstart high performing campaigns, and an analysis of exemplary video ads and why they work.
HEROsdk delivers an additional monetization stream, on top of any current revenue streams. In most cases, the resulting User Value grows by over 100% !
Programmatic + Mobile: The Divide Between Buyers and SellersDigiday
Mobile advertising is transforming the industry, but when will mobile, specifically native and video formats, truly adapt to programmatic buying? OpenX, which helped Digiday pioneer the industry's first collective look at "Programmatic + Premium" in 2013, is again taking the lead in looking at the next phase in the evolution of programmatic, across screens and formats. In this presentation, we’ll share our provocative findings about the perception and reality of mobile adoption on programmatic channels from both buyers and sellers.
Cinemad es una compañía norteamericana con sedes a nivel mundial. Nos dedicamos a las campañas de Vídeo Advertising Interactivo. Trabajamos con las principales agencias de medios y clientes más importantes internacionalmente, lo que nos convierte en la empresa más prestigiosa del sector del vídeo interactivo. Nuestros resultados en las campaña así lo demuestran, haciendo que más del 90% de los clientes repitan campañas con nuestros vídeos interactivos.
Beyond DAUs and MAUs, 3 Key Levers to Understanding User Engagement For Your ...CleverTap
-Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value.
-Learn how to build successful engagement and retention campaigns using the AIC Framework.
-Learn the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Display Marketing including Google Display Network, Direct Media Planning and Media Buying is covered in this presentation. Video marketing utilizing various forms of YouTube Advertising is detailed here.
New advertising opportunities in Netinfo 2017Hristo Hristov
Check out the latest advertising formats Netinfo can offer. Increase your business today with digital advertising through the biggest digital media company in Bulgaria!
Quick Reach Media presents a comprehensive explanation of the 4 primary features of the TruView Advertising Program available from YouTube. A TruView Video Advertising Campaign is extremely affordable and MORE EFFECTIVE than local or regional TV!
Kamil Tavas — 5 Hours of YouTube SEO and Marketing | YouTube Video Advertisin...Semrush
These slides were presented at the SEMrush webinar "5 Hours of YouTube SEO and Marketing | YouTube Video Advertising Formats for Your Goals". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-youtube-marketing-or-youtube-video-advertising-formats-for-your-goals/
In this presentation, I briefed on how a seller or an ad agency can leverage the metrics available in the dashboards.
The main focus is on leveraging campaign placement report metrics.
Unlike impressions, clicks, sales, spends and other common metrics. Campaign placement report offers you additional data on the video part like Video first quartile views, midpoint views, third quartile views, video complete views, view-through rate, Viewable impressions, 5-second views, 5-second view rate, unmute views etc.
Have a glimpse of what Amazon had in store to offer for the sellers and vendors to analyze the campaigns and customer behavior and gives you the scope of optimizing the campaigns accordingly
DIGITAL MARKETING,Ad Operations & TERMS,AD CAMPAIGN,REVENUE UNITS IN DIGITAL ADVERTISING,LIFE OF AN AD CALL,VPAID,TYPE OF CREATIVES,TARGETING,AD TYPES
ad selection Algorithm,Types of Advertising,SALES FUNNEL,REMNANT INVENTORY
Are your videos making an impression. Are Your Video Ads
Making an Impression?
May 2015
Video Ad Viewability Insights for
Digital Marketers and Publishers
We conducted research using our Active View technology to learn about the
current state of viewable video impressions on the web.
Viewability is top of mind for many advertisers and publishers now that the
Media Rating Council has lifted the viewable transaction advisory for video.
Seeking enhanced ROI, brand advertisers hope to ensure that their video ads
are seen. Publishers are receiving more RFPs and are looking to enhance site
viewability, using viewable impressions as a currency to do so.
Here we highlight the broad findings and insights we discovered during our
analysis of the research data to help advertisers and publishers better
understand the current state of viewable video impressions.
Google conducted a study of our video advertising platforms, including
Google, DoubleClick, and YouTube, to better understand video ad viewability
on YouTube and across the web. According to the Media Rating Council and
IAB standard, a viewable video impression occurs when at least
50% of an ad’s pixels are visible on screen for at least two consecutive
seconds. For the purpose of this report, we are using this definition across
both desktop and mobile devices.
We analyzed two separate sets of data pulled using Google’s Active View
measurement technology in April 2015:
1. Video viewability across the web (desktop, mobile, and tablet), not
including YouTube. Mobile video app data is not available at this time, so
we have excluded it from this analysis.
2. Video viewability data for YouTube, including both data from across the
web (desktop, mobile, and tablet) and mobile in-app ads.
State of Video Ad Viewability
The average viewability of video ads across the web (not including YouTube) is 54%
and on YouTube is 91%.*
Why Video Ads Aren’t Seen
Of non-viewable ads, 76% were in a background tab or never on screen at all.
The remaining 24% were scrolled off-screen or abandoned in fewer than two seconds.
Player Size Matters
The most popular video ad player size across the web happens to be the least viewable. Large players on
video-focused sites, like those found on YouTube, for example, demonstrate significantly higher viewability.
Location, Location, Location
Horizontal and vertical positioning matter, and correlate to viewability.
Video ads are significantly more viewable on mobile
and tablet than on desktop. YouTube is 94% viewable on
mobile devices.
Non-viewable ads are served video ads across
desktop, mobile, and tablet that don’t meet the
viewability criteria.
Advertisers seeking viewable impressions should look at high viewability sites that engage in
best practices for video viewability.
Video viewability varies significantly by ad size. In general, advertisers should consider investing
their spend in inventory comprised of larger vide
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Measuring Brand Advertising spend on Digital Media
1. Was my audience
paying attention?
Did they watch my ad with
the volume on?
Did they get to see
my message and
brand?
Did they watch the full
ad or abandon after a
few seconds?
3. THE NEED FOR BRAND ADVERTISING
Increase
Loyalty
Decrease Price
Sensitivity
Increase
margins
Create a Halo of
brand associated
with all products
No new
Ideas
4. BRAND ADVERTISING IN A DIGITAL WORLD
Programmatic
Guaranteed
Video Ads Bidding for your
Brand on Search
Engines
18. VIEWABILITY
Ø Track only impressions that can be actually seen by users
Ø Research says up to 54% Ads are not viewable
Ø IAB defines viewability as 50% visible for at least one second
Ø Video Ads are viewable if 50% of the video ad is in view and
playing for at least 2 seconds
19.
20. BRAND LIFT
Brand Lift is the increase in achievement of the main marketing objectives of a brand
advertising campaign.
21. BRAND LIFT BY PLATFORMS
Google:
Ø YouTube engagement metrics + Surveys
Ø Measure moments along the consumer journey
Ø Measure: Brand awareness, ad recall, considerations,
purchase intent
Ø Results are claimed to be delivered in days.
Ø https://www.thinkwithgoogle.com/products/brand-lift/
Facebook:
Ø Test vs Control Groups
Ø Measure Ad Recall, brand awareness and message
association
Ø Measured via polls
22. METRICS
Some key metrics defined by IAB and measured across platforms
TERM DEFINITION TYPE OF METRIC
Completion Rate
The number of times the video played to the end over the total
number of impressions served, as a percentage. Benchmark: 70%
video Desktop, 60% Mobile video
Analysis metric
Quartiles of Video viewed
Video length is divided into quarters, the number of time each
quartile (25%, 50%, 75%, 100%) is viewed is recorded. (eg. For a one
minute video, first 15 seconds viewed 100%, second 15 seconds
viewed 80%, showing drop off rate at in second
23. METRICS
TERM DEFINITION TYPE OF METRIC
Viewability of ad
When 50% of the ad’s pixels are visible in the browser window for
a continuous one second (display/in-banner video). For in-stream
video ads, 50% of the ad’s pixels must be visible in the browser
window for two continuous seconds. Defined by the IAB and MRC
(Media Ratings Council)10
Buying Metric
Cost Per Completed View (CPCV)
The price an advertiser pays every time a video ad runs through to
completion. Rather than paying for all impressions, some of which
may have been stopped before completion, an advertiser only
pays for ads that finished [CPCV = Cost ÷ Number of Completed
Views]
Buying Metric
24. METRICS
TERM DEFINITION TYPE OF METRIC
Online GRP
A digital gross rating point is a unit of measurement that represents
the % of online viewers reached within a total targeted audience
population multiplied by the number of times they were reached
Buying and Analysis Metric
Video GRP
A combined GRP Online and Offline including TV which is a unit of
measurement that represents the % of video viewers reached within.
a total targeted audience population deduplicated across screens
Buying and Analysis Metric
V CPM Only Pay for impressions that pass the viewability threshold Advanced Buying Metric
Viewability Threshold
Determine and Agree to a minimum of overall campaign impressions
that must be met
Average in each market
Source: IAB
25. Whatever the status quo is,
changing it gives you the
opportunity to be
remarkable.
SETH GODIN, Founder and CEO of Do You Zoom