DPS Snap Poll Results

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View the results from DPS' snap poll of attendees.

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DPS Snap Poll Results

  1. 1. How do you reach the majority of your mobile readers? 16% 64% 16% 4% Response design Mobile-optimized An app None of the above
  2. 2. What format is most promising for closing the mobile revenue gap? 56% 32% 12% 0% Native CM In-stream/pre-roll video Custom/high-impact rich media None of the above
  3. 3. Directly-sold premium campaigns will account for how much revenue in 2014? 6% 28% 39% 28% 0% 75% or more 50% - 74% 25% - 49% 10% - 24% Less than 10%
  4. 4. How many vendors does it take to deliver a premium campaign across screens? (Include in-house & creative services.) 9% 48% 13% 30% One A few (2 - 3) Many (4 - 5) Too many (6 or more)
  5. 5. What’s the biggest obstacle to selling multi-screen premium campaigns? 35% 13% 35% 17% Advertiser demand Sales force knowledge Vendor complexity None of the above
  6. 6. Thank you!

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