Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.
Codes and conventions of indie and rock music videosBecca Feast
Here are a few codes and conventions of music videos within the indie and rock genre. They cover performance, narrative, mise-en-scene, setting, camera shots, sound and editing. I have shown a few examples for certain topics as well as explaining the effect.
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
Disrupting Digital Media 2019 - How Technology is Changing TVBench
What is Advanced TV?
Why should I care about it?
What Advanced TV solutions are available in AU?
How can I use Advanced TV to fulfill marketing objectives?
Codes and conventions of indie and rock music videosBecca Feast
Here are a few codes and conventions of music videos within the indie and rock genre. They cover performance, narrative, mise-en-scene, setting, camera shots, sound and editing. I have shown a few examples for certain topics as well as explaining the effect.
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
Disrupting Digital Media 2019 - How Technology is Changing TVBench
What is Advanced TV?
Why should I care about it?
What Advanced TV solutions are available in AU?
How can I use Advanced TV to fulfill marketing objectives?
Nothing connects like video. As the Internet gets even faster and more global, digital video is making its own new stars, changing how news is reported, and has the potential to affect the rise and fall of governments.
In the last decade, digital has made video incredibly easy to produce and watch,bringing new energy to media companies, content creators, and advertisers. Big brands are finding more ways to connect with video viewers across the web.Traditional print publishers are finding new audiences and revenue streams in video, while entertainment broadcasters are moving to online distribution.
One thing all these diverse industries have in common: their ad models are evolving to make the most from digital video.
Google partners with many advertisers and publishers who are embracing the video opportunity, which is why we're presenting this collection of research notes with insights gleaned from Google’s video advertising solutions. We'll highlight some of the transformative changes in digital instream video advertising so far, and add more as new findings are uncovered.We hope you find it useful.
DOOH Presentation by OMD for DOOH and DA WebinarIAB Europe
Following their participation in the IAB Europe webinar on DOOH and Digital Audio, OMD have put together a brief presentation taking a deeper look into their DOOH campaign for HP.
Interact 2018 - Advertising that works for everyoneIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
Interact 2018 - Embracing an ever-changing future for digital advertisingIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder of The Fawnbrake Collective.
The importance of digital advertising to business growth will only increase – but that doesn’t make the future of digital advertising any more predictable. To thrive, businesses must embrace the continual disruption that is characteristic of the digital landscape. Brand strategist Amelia Torode examines the practical changes that they can make, in order to do so: not just executing digital transformation programmes, but building business strategies, workplace cultures and supplier relationships that are optimised for on-going change.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief Technology Officer, MediaMath and Matthias Matthiesen, Director Public Policy & Privacy IAB Europe
Following up on the plenary session from DAY 1 on IAB Europe’s GDPR Transparency & Consent Framework this training session presented by IAB Europe will offer the opportunity to ask any questions you may still have regarding the implementation of the Framework from the Global Vendor List to ensuring the best possible User Experience.
Interact 2018 - GDPR for digital publishers, digital agencies and advertisersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Matthias Matthiesen, Director Public Policy & Privacy and Chris Hartsuiker, Public Policy Officer, IAB Europe. Which provisions in the General Data Protection Regulation are the most relevant to digital publishers and advertisers? What is the guidance of the European Data Protection Board (former Article 29 Working party) on these topics? This training session, provided by IAB Europe will provide insight into applying the GDPR to the digital advertising supply chain.
Interact 2018 - DOOH growth and barriersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den Heuvel, Managing Director Interbest Outdoor Media
Overview of the DOOH developments in the Dutch market
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global Vice President Research, Teads
The 10 rules to reinvent the ad experience on Mobile leveraging technology and data
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, CEO Sensemakers, comScore Italia
In a country still dominated by TV (with an average of 4 hours per user per day and more than 50% of media investment) online players are struggling to get consumers’ attention. While the shift to mobile is concentrating traffic on OTT, online video and entertainment players are showing great potential for growth. comScore will show the latest data and key trends in the Italian market, while Auditel will explain how it is building one of the most sophisticated cross-media measurement systems to foster market development.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. www.videologygroup.com | Private & Confidential
TV viewing is no longer limited to the living room.
Today’s viewers watch what they want to, when they
want to, across multiple platforms and devices with
fragmented, time-shifted viewing. A normalised behaviour
complementing linear broadcast TV consumption.
This creates challenges for advertisers and agencies who
want to maintain reach and continue to impact audiences.
Videology believes doing that requires marketers to
consider the entirety of the video ecosystem through a
single lens: Total TV. Only a holistic view is capable
of delivering optimal advertising outcomes.
Our view is that linear broadcast TV will remain the centre
of gravity for the video ecosystem in the foreseeable
future, across nearly all audiences. However, we also
expect to see viewing diversifying out from this centre
as devices, distribution and consumption are enabled by
current and emerging technologies that support video.
The most effective video advertising strategies
will be those that have a unified and holistic
approach to the video ecosystem, as opposed
to those that only activate via silo-solutions, and
only solve for one part of the equation.
For this reason, Videology commissioned a
Kantar Millward Brown CrossMedia® Research
study to analyse and showcase how digital video
complements heavyweight TV campaigns.
Videology worked with one of the world’s leading telco
brands, a category driver of innovation, to shed light on
digital video’s role in complementing TV and driving
cost-effective incremental reach. The research
further revealed video’s ability to boost
brand and product differentiation.
Introduction
VIDEO DELIVERS
SIGNIFICANT
BRAND IMPACT
VIDEOLOGY
DELIVERS
COST-EFFECTIVE
INCREMENTAL
REACH TO TV
VIDEOLOGY
DRIVES BRAND
AND PRODUCT
DIFFERENTIATION
3. www.videologygroup.com | Private & Confidential
Power Of Video
Like TV, video has the power to combine
sight, sound and motion in order to bring
stories to life, ensuring a genuine emotional
connection between consumers and brands.
Video is naturally engaging and presents
content in an easily digestible manner, giving
brands cut-through in an age of information
overload.
Video drives better results at each stage
of the customer decision journey – from
awareness to favourability and purchase
intent than those campaigns which do not
feature video – as reported by the industry
benchmarks produced by Kantar Millward
Brown.
Furthermore, a recent study by Binet & Field
published by the IPA shows how digital video
complements TV. Campaigns that feature
Broadcast Video on Demand (BVoD) and
digital video perform significantly better,
driving a 54% uplift in very large business
effects post campaign.
The opportunity for brands lies in running
both BVoD and digital video in conjunction
with TV, thereby benefiting from the 54%
uplift in advertising effectiveness.
Last year, in our Video Works research
with Gain Theory, we saw similar results,
with digital video on average delivering an
increase of 1.27 ROI relative to TV, when run
in conjunction with TV. Campaigns with the
highest % of BVoD saw the greatest return.
For the full Gain Theory research, please visit
videologygroup.com
Video Non-video
25.8%
8.8%
16.6%
6.1%
9.3%
5.0%
10.3%
4.7%
Online Ad
Awareness
Message
Association
Brand
Favourability
Purchase
Intent
Source: Kantar Millward Brown Brand Lift Norms - Video vs. Non-video
performance
CAMPAIGNS WHICH INCLUDE VIDEO
ACTIVITY DELIVER BETTER RESULTS ACROSS
KEY BRAND METRICS
AVERAGE UPLIFT ON BUSINESS OUTCOMES
BY MEDIA TYPE
54%
36%
27%25%
Source: ‘Effectiveness in a changing media landscape’ by Les Binet and
Peter Field.
TV with
BVoD
TV with BVoD &
Digital Video
TV without
BVoD
Digital
Video
4. www.videologygroup.com | Private & Confidential
Kantar Millward Brown’s Brand Equity data revealed that whilst the telco brand is salient and scores
in line with the category average for meaningfulness, however there remains a need to further
differentiate. Brand differentiation was identified as an opportunity to drive future growth.
Videology helped the brand to address this issue, with a targeted, optimised and effective video
campaign delivered across brand safe, viewable and premium media.
By accessing premium, professional and brand safe content from the leading UK broadcasters and
publishers, Videology ensured that the telco brand was presented to the right audience in quality
content environments creating positive associations for the brand.
The Kantar Millward Brown study reported that Videology was successful in delivering positive brand
and product differentiation. The strongest contribution occurred around the brand’s core messaging
‘enables me to live life the way I want to live’ and ‘are offering something different to other broadband
providers’.
Videology Delivers Brand And Product
Differentiation
VIDEOLOGY DROVE A SIGNIFICANT PORTION
OF BRAND AND PRODUCT DIFFERENTIATION
3.1% 8.4%
INCREASE IN
TOTAL CAMPAIGN
ASSOCIATION THAT
BRAND X OFFERS
SOMETHING
DIFFERENT TO
OTHER
BROADBAND
PROVIDERS
DELIVERED BY
VIDEOLOGY
37%11%
INCREASE IN
TOTAL CAMPAIGN
ASSOCIATION THAT
BRAND X OFFERS
SOMETHING
DIFFERENT TO
OTHER
BROADBAND
PROVIDERS
UPLIFT IN TOTAL
CAMPAIGN
ASSOCIATIONS
DELIVERED
BY VIDEOLOGY
UPLIFT
IN TOTAL
CAMPAIGN
ASSOCIATIONS
5. www.videologygroup.com | Private & Confidential
Videology Delivers Cost-Effective
Incremental Reach To TV
Digital video is an increasingly important opportunity, enabling advertisers to engage with hard-to-reach
light TV viewers. Well-executed video advertising complements the effectiveness of TV investment as
well as delivering cost-effective incremental reach.
Kantar Millward Brown’s analysis of the TV-heavy telco campaign revealed that Videology added 5.9%
incremental reach to the TV activity. This is significant given the TV campaign achieved 550 rating
points. Not only was the reach incremental but also cost-effective relative to TV.
Additional TV TRPs
needed to achieve
combined Videology
and TV reach
CAMPAIGN +1 REACH
TRPs (Adults 25-44 ABC1)
Target Audience
Reach Curve
80%
86%
Videology
Incremental
Reach
Additional 5.9%
reach on TV
would have cost
£200,000 more
than the video
activity
63% 17% 5.9%
Combined
reach
TV reach
only
5.9%
Videology
Incremental
Reach
Videology
Incremental
Reach
1+ReachPercentage
Source: Target audience weighted CPT’s at rate card
6. www.videologygroup.com | Private & Confidential
Kantar Millward Brown’s CrossMedia® Research has proven this campaign delivered via the Videology
platform drove tangible business outcomes. Achieving key communication objectives for product
differentiation and delivering cost-effective incremental reach to TV even for a heavyweight TV
campaign.
In order to maximise the potential incremental reach of your campaigns, we strongly recommend
working with a platform that has the ability to seamlessly execute across your broadcast video and
digital video inventory. Furthermore, has the appropriate data integrations to identify TV viewing
behaviours and in particular to target light TV viewers.
Whilst the levels of incremental reach will vary for different campaigns, as different target audiences
have different media consumption habits, digital video is proven to be an invaluable channel that
delivers throughout the purchase funnel.
Conclusion
Methodology
The CrossMedia® Research approach helps advertisers and agencies understand the
brand-building return from their media investments both collectively and individually.
The CrossMedia® Research uses passive metered or tagged exposure where possible and/or
Opportunity To See (OTS) estimated from detailed media consumption and behavioural questions
for publishers that do not accept 3rd party tags. Exposure modelling ensures it takes account of
diminishing return relationships where each additional exposure has a progressively smaller impact.
Exposure modelling also incorporates media decay rates that allow advertising impact to build and
decay over time.
7. Videology (videologygroup.com) is a leading software provider for converged TV and video advertising.
By simplifying big data, we empower marketers and media companies to make smarter advertising decisions
to fully harness the value of their audience across screens. Our math and science-based technology enables our
customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the
converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors,
Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY,
with key offices in Baltimore, Austin, Toronto, London, Madrid, Singapore, Sydney, Tokyo and sales teams across
North America.
Videology UK
Noah’s Yard
10 York Way
London, N1 9AA