This document discusses the challenges marketers face with cross-platform consumers who use multiple devices. It introduces Tapad as a solution that builds a predictive algorithm and device graph using 200 billion data points to bridge devices and provide a unified view of consumers across platforms. Case studies show Tapad's cross-platform retargeting increased conversion rates by up to 8x compared to contextual targeting on single platforms.
More info, please visit
http://punkl.com
Creating a presentation slide from scratch can be quite labour-intensive. Starting with a presentation template is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Presentation templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
**Maps Included**
* **Mercator World Map**
* **Europe Region Map**
* Austria Map
* Belgium Map
* Croatia Map
* Czech Republic Map
* Denmark Map
* Finland Map
* France Map
* Germany Map
* Greece Map
* Italy Map
* Netherlands Map
* Norway Map
* Portugal Map
* Republic of Ireland Map
* Russia Map
* Spain Map
* Sweden Map
* Switzerland Map
* Turkey Map
* Ukraine Map
* United Kingdom Map
**BONUS FILES**
* **World Countries Flags in Presentation File**
**Technical Specification**
* **100 presentation slides in total.**
* 50 unique and editable presentation slides design.
* 2 options of color themes variation.
* 16:9 HD widescreen slide format (1920 x 1080 pixels).
* No need Adobe Photoshop or any other image editor.
* Fully editable text.
* Icons variation are included.
* RGB color mode.
**Additional Note**
* Photos in the preview are not included.
* **Vector Shape Illustrations are included.**
* Fonts used are not included, they could be dowloaded from the links on the Documentation File.
**Prohibited Usage of Items**
* **Items Incorporated Into End-Products Cannot be Extracted or Used Separately**
* You cannot allow items incorporated into end-products to be extracted or used separately from the end-product, **including the vector illustrations and any other vector shapes**.
**Enjoy and have a great day! :)**
**Usage**
* Advertising Presentation, Architecture Presentation, Activity Presentation, Brand Guidelines Presentation, Business Presentation, Church Presentation, Cool Presentation, Creative Presentation, Education Presentation, Event Presentation, Finance Presentation, Keynote Presentation, Listing Presentation, Marketing Presentation, Medical Presentation, Pitch Deck Presentation, Product Presentation, Professional Presentation, Sales Presentation, Simple Presentation, Technology Presentation, Programs Presentation, Personal Presentation, Fashion Presentation, Promo Presentation, Shop Presentation, Boutique Presentation, Outlet Presentation, etc.
More info, please visit
http://punkl.com
Creating a presentation slide from scratch can be quite labour-intensive. Starting with a presentation template is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Presentation templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
**Maps Included**
* **Mercator World Map**
* **Europe Region Map**
* Austria Map
* Belgium Map
* Croatia Map
* Czech Republic Map
* Denmark Map
* Finland Map
* France Map
* Germany Map
* Greece Map
* Italy Map
* Netherlands Map
* Norway Map
* Portugal Map
* Republic of Ireland Map
* Russia Map
* Spain Map
* Sweden Map
* Switzerland Map
* Turkey Map
* Ukraine Map
* United Kingdom Map
**BONUS FILES**
* **World Countries Flags in Presentation File**
**Technical Specification**
* **100 presentation slides in total.**
* 50 unique and editable presentation slides design.
* 2 options of color themes variation.
* 16:9 HD widescreen slide format (1920 x 1080 pixels).
* No need Adobe Photoshop or any other image editor.
* Fully editable text.
* Icons variation are included.
* RGB color mode.
**Additional Note**
* Photos in the preview are not included.
* **Vector Shape Illustrations are included.**
* Fonts used are not included, they could be dowloaded from the links on the Documentation File.
**Prohibited Usage of Items**
* **Items Incorporated Into End-Products Cannot be Extracted or Used Separately**
* You cannot allow items incorporated into end-products to be extracted or used separately from the end-product, **including the vector illustrations and any other vector shapes**.
**Enjoy and have a great day! :)**
**Usage**
* Advertising Presentation, Architecture Presentation, Activity Presentation, Brand Guidelines Presentation, Business Presentation, Church Presentation, Cool Presentation, Creative Presentation, Education Presentation, Event Presentation, Finance Presentation, Keynote Presentation, Listing Presentation, Marketing Presentation, Medical Presentation, Pitch Deck Presentation, Product Presentation, Professional Presentation, Sales Presentation, Simple Presentation, Technology Presentation, Programs Presentation, Personal Presentation, Fashion Presentation, Promo Presentation, Shop Presentation, Boutique Presentation, Outlet Presentation, etc.
(PROJEKTURA) bizapps 3.0 things to think aboutRatko Mutavdzic
5 interesting trends and business models that you need to think about when developing your next gen applications. at least, you should thing about mobile first strategy, multichannel device usage strategy, shared and big data thing,
More info, please visit
http://punkl.com
Creating a presentation slide from scratch can be quite labour-intensive. Starting with a presentation template is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Presentation templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
**Maps Included**
* **Mercator World Map**
* **Europe Region Map**
* Austria Map
* Belgium Map
* Croatia Map
* Czech Republic Map
* Denmark Map
* Finland Map
* France Map
* Germany Map
* Greece Map
* Italy Map
* Netherlands Map
* Norway Map
* Portugal Map
* Republic of Ireland Map
* Russia Map
* Spain Map
* Sweden Map
* Switzerland Map
* Turkey Map
* Ukraine Map
* United Kingdom Map
**BONUS FILES**
* **World Countries Flags in Presentation File**
**Technical Specification**
* **100 presentation slides in total.**
* 50 unique and editable presentation slides design.
* 2 options of color themes variation.
* 16:9 HD widescreen slide format (1920 x 1080 pixels).
* No need Adobe Photoshop or any other image editor.
* Fully editable text.
* Icons variation are included.
* RGB color mode.
**Additional Note**
* Photos in the preview are not included.
* **Vector Shape Illustrations are included.**
* Fonts used are not included, they could be dowloaded from the links on the Documentation File.
**Prohibited Usage of Items**
* **Items Incorporated Into End-Products Cannot be Extracted or Used Separately**
* You cannot allow items incorporated into end-products to be extracted or used separately from the end-product, **including the vector illustrations and any other vector shapes**.
**Enjoy and have a great day! :)**
**Usage**
* Advertising Presentation, Architecture Presentation, Activity Presentation, Brand Guidelines Presentation, Business Presentation, Church Presentation, Cool Presentation, Creative Presentation, Education Presentation, Event Presentation, Finance Presentation, Keynote Presentation, Listing Presentation, Marketing Presentation, Medical Presentation, Pitch Deck Presentation, Product Presentation, Professional Presentation, Sales Presentation, Simple Presentation, Technology Presentation, Programs Presentation, Personal Presentation, Fashion Presentation, Promo Presentation, Shop Presentation, Boutique Presentation, Outlet Presentation, etc.
More info, please visit
http://punkl.com
Creating a presentation slide from scratch can be quite labour-intensive. Starting with a presentation template is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Presentation templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
**Maps Included**
* **Mercator World Map**
* **Europe Region Map**
* Austria Map
* Belgium Map
* Croatia Map
* Czech Republic Map
* Denmark Map
* Finland Map
* France Map
* Germany Map
* Greece Map
* Italy Map
* Netherlands Map
* Norway Map
* Portugal Map
* Republic of Ireland Map
* Russia Map
* Spain Map
* Sweden Map
* Switzerland Map
* Turkey Map
* Ukraine Map
* United Kingdom Map
**BONUS FILES**
* **World Countries Flags in Presentation File**
**Technical Specification**
* **100 presentation slides in total.**
* 50 unique and editable presentation slides design.
* 2 options of color themes variation.
* 16:9 HD widescreen slide format (1920 x 1080 pixels).
* No need Adobe Photoshop or any other image editor.
* Fully editable text.
* Icons variation are included.
* RGB color mode.
**Additional Note**
* Photos in the preview are not included.
* **Vector Shape Illustrations are included.**
* Fonts used are not included, they could be dowloaded from the links on the Documentation File.
**Prohibited Usage of Items**
* **Items Incorporated Into End-Products Cannot be Extracted or Used Separately**
* You cannot allow items incorporated into end-products to be extracted or used separately from the end-product, **including the vector illustrations and any other vector shapes**.
**Enjoy and have a great day! :)**
**Usage**
* Advertising Presentation, Architecture Presentation, Activity Presentation, Brand Guidelines Presentation, Business Presentation, Church Presentation, Cool Presentation, Creative Presentation, Education Presentation, Event Presentation, Finance Presentation, Keynote Presentation, Listing Presentation, Marketing Presentation, Medical Presentation, Pitch Deck Presentation, Product Presentation, Professional Presentation, Sales Presentation, Simple Presentation, Technology Presentation, Programs Presentation, Personal Presentation, Fashion Presentation, Promo Presentation, Shop Presentation, Boutique Presentation, Outlet Presentation, etc.
(PROJEKTURA) bizapps 3.0 things to think aboutRatko Mutavdzic
5 interesting trends and business models that you need to think about when developing your next gen applications. at least, you should thing about mobile first strategy, multichannel device usage strategy, shared and big data thing,
When an ad should be counted as “viewable” and what impact different levels of viewability have are highly debated topics. These debates however have not benefited from a scientific perspective on the role viewability plays in actual ad effectiveness. In this session, the IPG Media Lab explores the relationship between the role of viewability and branding impact across a range of ad formats, including some never before presented insights on social video in a mobile environment.
Improving The Customer Experience: Leveraging Data for Cross-Device StrategiesMediaPost
Programmatic advertising has long offered the promise to advertisers of buying audiences rather than publisher site placement, but until recently when a consumer engaged with a brand through a different device, they appeared as a different consumer. As cross device data sets become richer, programmatic solutions can further improve the consumer experience by consistently reaching the right audience with the right message, regardless of the device they are using. If media planners and campaign managers can now stop thinking in media and device silos, we can start to truly leverage the power of data to identify who, when and where to deliver the brand’s messaging across all screens as part of a holistic strategy for audience engagement.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Enigma is a Global Digital Transformation Agency
We build forward thinking bespoke digital business transformation models & solutions where the main competitors can’t deliver.
It’s the synergy of real time strategy and analytics combined to offline data sets that delivers an immersive experience for your needs.In today’s market where our customers have more choices than ever and competition fierce on their heels, they need to know what’s relevant, what interests and what inspires them as best as possible.
Your data might not tell you everything you need to know, but it’s the best place to start.
The rest, that’s all in the approach you take to execute a strategy or communication and how enticing your engagement is. It’s the interpretation of insight that makes
the real difference.
Personagraph is an audience intelligence platform whose singular goal is to help you understand your users better than ever. We generate rich user profiles that provide an intricate view of who your users are, what they like, and where they go.
As our partners gain new insights into their users, they can deliver personalized content when and where it matters. Our platform helps you extract more value out of your users showing a direct impact on user-acquisition costs and user engagement levels. Our testimonial is the 3 Million users that trust us with their data.
We have two products built on our platform - Marketing (Acquisition/Engagement) and Monetization.
My talk at CDO Vision on the tools needed to understand the places where your customers engage, and the techniques needed to move them forward in the buyers journey.
It used to be that marketing was top down: big ideas thought up in the C-suite and executed
downwards, designed to ‘touch’ the lives of prospects and customers. How the tables have turned!
Marketing is now clearly bottom-up: the ideas come from multiple micro interactions with real
customers and the execution happens almost simultaneously in multiple playing fields.
Frank Nemirofsky presents a comprehensive presentation on his new technological advancement. He is the CEO of expHand which serves its clients with a mobile payment platform.
Speaker: Vince Leat, Industry Consulting Executive, Teradata
Large enterprises need a partner who has done it before. Teradata has successfully implemented AI across multiple industries, proving the technology as well as producing material business outcomes. Teradata continues to channel IP from successful, field-based AI client engagements into accelerators that lead to faster time to value and reduce the risk of custom AI initiatives. Hear how Teradata helps customers build opportunities derived from AI.
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak) Tealium
Customer Data: Building from the Center Out
Chris Slovak, VP of Global Solutions Consulting, Tealium
Marketers know better than anyone that a rich brand experience is one of the most essential elements in driving a business forward. But, in the attempt to effectively engage a customer across all channels, focus has shifted from building rich interactions to managing the technologies that drive them.
In this session, Chris Slovak details how putting customer data at the center of the marketing stack can deliver business value, bring data governance to the forefront - and revert marketers' focus back to creating those compelling customer experiences.
When an ad should be counted as “viewable” and what impact different levels of viewability have are highly debated topics. These debates however have not benefited from a scientific perspective on the role viewability plays in actual ad effectiveness. In this session, the IPG Media Lab explores the relationship between the role of viewability and branding impact across a range of ad formats, including some never before presented insights on social video in a mobile environment.
Improving The Customer Experience: Leveraging Data for Cross-Device StrategiesMediaPost
Programmatic advertising has long offered the promise to advertisers of buying audiences rather than publisher site placement, but until recently when a consumer engaged with a brand through a different device, they appeared as a different consumer. As cross device data sets become richer, programmatic solutions can further improve the consumer experience by consistently reaching the right audience with the right message, regardless of the device they are using. If media planners and campaign managers can now stop thinking in media and device silos, we can start to truly leverage the power of data to identify who, when and where to deliver the brand’s messaging across all screens as part of a holistic strategy for audience engagement.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Enigma is a Global Digital Transformation Agency
We build forward thinking bespoke digital business transformation models & solutions where the main competitors can’t deliver.
It’s the synergy of real time strategy and analytics combined to offline data sets that delivers an immersive experience for your needs.In today’s market where our customers have more choices than ever and competition fierce on their heels, they need to know what’s relevant, what interests and what inspires them as best as possible.
Your data might not tell you everything you need to know, but it’s the best place to start.
The rest, that’s all in the approach you take to execute a strategy or communication and how enticing your engagement is. It’s the interpretation of insight that makes
the real difference.
Personagraph is an audience intelligence platform whose singular goal is to help you understand your users better than ever. We generate rich user profiles that provide an intricate view of who your users are, what they like, and where they go.
As our partners gain new insights into their users, they can deliver personalized content when and where it matters. Our platform helps you extract more value out of your users showing a direct impact on user-acquisition costs and user engagement levels. Our testimonial is the 3 Million users that trust us with their data.
We have two products built on our platform - Marketing (Acquisition/Engagement) and Monetization.
My talk at CDO Vision on the tools needed to understand the places where your customers engage, and the techniques needed to move them forward in the buyers journey.
It used to be that marketing was top down: big ideas thought up in the C-suite and executed
downwards, designed to ‘touch’ the lives of prospects and customers. How the tables have turned!
Marketing is now clearly bottom-up: the ideas come from multiple micro interactions with real
customers and the execution happens almost simultaneously in multiple playing fields.
Frank Nemirofsky presents a comprehensive presentation on his new technological advancement. He is the CEO of expHand which serves its clients with a mobile payment platform.
Speaker: Vince Leat, Industry Consulting Executive, Teradata
Large enterprises need a partner who has done it before. Teradata has successfully implemented AI across multiple industries, proving the technology as well as producing material business outcomes. Teradata continues to channel IP from successful, field-based AI client engagements into accelerators that lead to faster time to value and reduce the risk of custom AI initiatives. Hear how Teradata helps customers build opportunities derived from AI.
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak) Tealium
Customer Data: Building from the Center Out
Chris Slovak, VP of Global Solutions Consulting, Tealium
Marketers know better than anyone that a rich brand experience is one of the most essential elements in driving a business forward. But, in the attempt to effectively engage a customer across all channels, focus has shifted from building rich interactions to managing the technologies that drive them.
In this session, Chris Slovak details how putting customer data at the center of the marketing stack can deliver business value, bring data governance to the forefront - and revert marketers' focus back to creating those compelling customer experiences.
ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...e-dialog GmbH
Programmatic is more than just buying and selling advertising; it is a technological force that is disrupting the very essence of traditional media buying, impacting every field from Channel Sales, Marketing, Finance and Analytics, Tech Stack and Adops to Product Development and Audience targeting. The sooner we understand the powerful tools we have at hand and the challenges that each one of these markets is experiencing, the sooner we can profit from its properties and use this industry revolution to our greater success.
New technology to compete with Pay per ClickHyperTagz
Imagine if you could message everyone who has visited your website. Now that would be an incredibly powerful marketing tool.
We are building an opt in mobile engagement company providing a free interface transforming any packaging, publication, signage, or display advertisement into 100% lead generating tool with premium acct.’s receiving direct messaging to mobile users via our integrated CRM capabilities.
The benefits to the mobile users? A single link to "all" social media accounts, direct peer to peer messaging, exclusive offers from the brand they love and so much more.....
For additional information email info@hypertagz.com
2. “Digital Natives switch their attention between
media platforms (i.e., TVs, magazines, tablets,
smartphones) 27 times per hour, about every
other minute!”
http://www.mediapost.com/publications/article/172988/fickle-digital-natives-switch-platforms-every-ot.html#ixzz1uTDQN
2
Strictly Confidential
3. A complete change in consumer behavior: We are all
multi-tasking on multiple screens throughout the day
3
Strictly Confidential
4. However, multi-screen usage creates a real problem for marketers:
NO CROSS-PLATFORM IDENTIFIER (“COOKIE”)
=
YOU APPEAR TO BE MULTIPLE PEOPLE TO
TRADITIONAL ADVERTISING & INTERNET TECHNOLOGY
Result: As an advertiser, you travel 15 years back in time….
No cross-platform re-targeting, no message sequencing, no content
optimization and not even frequency capping across screens
Strictly Confidential
4
5. Solution:
A UNIFIED VIEW OF A CONSUMER
ACROSS ALL SCREENS
A UNIFIED VIEW SOLVES CROSS-PLATFORM CHALENGES IN
ADVERTISING, COMMERCE AND CONTENT
HOWEVER, IT’S A TAD HARD IF CONSUMERS ARE NOT LOGGED-IN
ON EVERY DEVICE….
5
Strictly Confidential
Strictly Confidential
6. What is Tapad?
“The Tapad Device Graph Technology Gives Marketers and Publishers
a Unified View of a Consumer Across All Screens”
Tapad bridges devices together to create a Device Graph which enables Cross-Platform
Targeting and Analytics
• Cross-device audience buying and re-targeting between screens
• Message sequencing and frequency capping
• Cross-platform attribution analytics and brand studies
Our technology solution currently implemented with the majority of the largest advertisers and
publishers Strictly Confidential
Strictly Confidential
6
7. How do we do it?
We’ve built a predictive algorithm that processes
200 Billiondata points per month to bridge devices
• Data Co-op model with our partners in the eco system where we are processing
200 Billion Data points per month
• Huge scale, with 700 Million devices in the Device Graph today
• Praised in AdAge for our thought-leadership around Privacy: No personally identifiable
information combined with complete transparency and opt-out control for the consumer in
a partnership with DAA and Evidon Confidential
Strictly Strictly Confidential
7
8. C s : C o s la r r ta g tin ish h
a e r s -p tfo m e r e g ig ly
e c ein d iv ga d n l c n e s n
ffe tiv r in d itio a o v r io s
TOP AUTOMOBILE CLIENT #2
Imp conversion rate in r a e b 8 xusing cross-platform retargeting
c e s d y .7
vs. contextual targeting*
8 x
.7
in r a e
ce s
* Tapad is the first company to ever provide these metrics to marketers, so our reporting methodology continues to 8
be refined and data is directional.
Strictly Confidential
9. C s : M s a in tou e sa r s m ltip
ae esg g s r c o s u le
d v e s n a tly in r a e c n e s n r te
e ic s ig ific n c e s s o v r io a s
TOP AUTOMOBILE CLIENT #1
When users were exposed to ads on both computer and mobile/tablet
devices, conversion rate for unique users in r a e b 4 xwhen
c e s d y .3
compared to exposure on only computers*
4 x
.3
in r a e
ce s
* Tapad is the first company to ever provide these metrics to marketers, so our reporting methodology continues to 9
be refined and data is directional.
Strictly Confidential
10. TAPAD-AT-A-GLANCE
• Investors: TechCrunch called it a “A hell of a list…” of online entrepreneurs. VCs include:
Firstmark Capital (Pintrest, RiotGames, Lot18) and Avalon (Zynga, Tacoda)
• HQ in NYC with offices in Detroit, Chicago, San Francisco, Los Angeles and Miami
• Customers: big publishers and every major advertising agency and 40 of the 50 largest
advertisers in the US, including in the following verticals:
Telecoms
Financial Services
Media and Cable
Automotive
Entertainment
Retail and Consumer Goods
Travel/Airline
• According to AdAge:
Tapad has “a serious piece of weaponry”
…the end of “spray and pray” mobile advertising
10
Strictly Confidential
11. Thank You!
Are Traasdahl
Founder / CEO
are@tapad.com
11
Strictly Confidential
Editor's Notes
Before: Old TV Old laptop Newspaper Flip phone Now (all surrounded by the cloud): Smart TV New laptop - Macbook Air iPad with NYTimes iPhone with lots of apps (e.g., Facebook, Twitter, Angry Birds) Xbox
Before: Old TV Old laptop Newspaper Flip phone Now (all surrounded by the cloud): Smart TV New laptop - Macbook Air iPad with NYTimes iPhone with lots of apps (e.g., Facebook, Twitter, Angry Birds) Xbox
Before: Old TV Old laptop Newspaper Flip phone Now (all surrounded by the cloud): Smart TV New laptop - Macbook Air iPad with NYTimes iPhone with lots of apps (e.g., Facebook, Twitter, Angry Birds) Xbox
Before: Old TV Old laptop Newspaper Flip phone Now (all surrounded by the cloud): Smart TV New laptop - Macbook Air iPad with NYTimes iPhone with lots of apps (e.g., Facebook, Twitter, Angry Birds) Xbox
Before: Old TV Old laptop Newspaper Flip phone Now (all surrounded by the cloud): Smart TV New laptop - Macbook Air iPad with NYTimes iPhone with lots of apps (e.g., Facebook, Twitter, Angry Birds) Xbox
Before: Old TV Old laptop Newspaper Flip phone Now (all surrounded by the cloud): Smart TV New laptop - Macbook Air iPad with NYTimes iPhone with lots of apps (e.g., Facebook, Twitter, Angry Birds) Xbox
Before: Old TV Old laptop Newspaper Flip phone Now (all surrounded by the cloud): Smart TV New laptop - Macbook Air iPad with NYTimes iPhone with lots of apps (e.g., Facebook, Twitter, Angry Birds) Xbox
Before: Old TV Old laptop Newspaper Flip phone Now (all surrounded by the cloud): Smart TV New laptop - Macbook Air iPad with NYTimes iPhone with lots of apps (e.g., Facebook, Twitter, Angry Birds) Xbox