Jody Rogers shares strategies for maximizing the efficiency of ad creative through understanding use cases, leveraging trusted experts, and fostering collaboration among teams. The emphasis is on utilizing a fully integrated platform that can manage all creative assets and support various media channels. The document highlights the importance of adaptability, especially in light of production challenges posed by the pandemic.

1. How to Maximize Creative
Asset Efficiency
Jody Rogers
Vice President, Sales
CONFIDENTIAL – PROPRIETARY INFORMATION

2. Hi, I’m Jody
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CONFIDENTIAL – PROPRIETARY INFORMATION

3. 3 Tips to Get the Most
Out of Your Ad Creative
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CONFIDENTIAL – PROPRIETARY INFORMATION

4. Case Study Overview
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CONFIDENTIAL – PROPRIETARY INFORMATION
• Top 5 Quick Serve Restaurant
• Active franchisee local media
spend
• Leverage every platform - TV,
Online, OTT/CTV, Social,
Radio, etc.

5. Tip #1: Understand
your use cases
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Solution
A secure platform, limitless
capacity, accessible to
everyone
Brand
Creative Agency
Media Agency
Production Team
Account Management
Talent & Traffic Teams
Franchisees

6. Tip #2: Tap trusted
experts
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CONFIDENTIAL – PROPRIETARY INFORMATION
Solution:
Custom solution built with
established technology

7. Tip #3: Collaborate to
realize your vision
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CONFIDENTIAL – PROPRIETARY INFORMATION
Solution:
A single, fully integrated
platform for all assets and
teams

8. As productions shut
down, it illuminated the
importance of quick
and easy access to
creative for reuse
The COVID Effect
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9. Let’s Review!
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CONFIDENTIAL – PROPRIETARY INFORMATION
• Understand use cases and end users
• Lean on trusted experts
• Collaborate to realize your vision – no
‘set it and forget it’
Find a partner with a fully integrated and secure
platform that can manage all assets, support all
teams, and provide custom enhancements that
you can rely on well into the future.

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CONFIDENTIAL – PROPRIETARY INFORMATION
AdBridgeTM
In a Connected TV world, workflow
should be too.
Powering Video Across Every Screen

11. Thank you!
Jody Rogers
Vice President, Sales
jrogers@extremereach.com
ExtremeReach.com